For How Many Seconds Should You Make Eye Contact?

If you read a few public speaking books, you’ll probably come across conflicting advice about how long you should maintain eye contact with an audience member before moving on to someone else.

Here are a few examples from writers whose insight I respect:

In You Are The Message, Roger Ailes writes: “As you move from small group

Bookstore Books Sign

Read These Books: Public Speaking, Media Training & Crisis

Note: This page is regularly updated with new books. 

I’ve read dozens of books that focus on media training, crisis management, body language, and public speaking. Many of them are quite good—but a select few have become favorites.

In this post, I list some of my all-time favorites. This isn’t a comprehensive list, as there are


The Seven Ways To Respond To A Crisis

In his classic public speaking book, You Are The Message, Roger Ailes defines five ways to respond to a crisis: attack, defend, counterattack, sell, or ignore. That’s the most succinctly articulated crisis communications playbook I’ve ever seen, and it’s a good one.

To complete his list, I’d add two other strategies: deflect and apologize.

In this post,

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