Month:

Image converted using ifftoany

If I Can’t Veto Your Questions, I’m Canceling This Interview

Lucy Allan, a Member of the British Parliament, has been getting a lot of negative press lately. Among other things, she has been accused of bullying her staff and inventing a death threat.

Last week, she was scheduled to appear on the BBC, but reportedly pulled out because she wasn’t allowed to veto certain questions in advance. That only likely magnified her image as someone who exhibits bullying behavior.

Requesting “pre-conditions” prior to an interview isn’t always a bad decision. Here’s where she went wrong.

Read More...
Tape-Recorder.jpg

Oops! I Have That Thing You Just Denied Saying On Tape.

I recently heard a story about a company spokesperson who got himself into trouble during a media interview.

While speaking to the reporter, he called one of his group’s critics (and occasional partners) a negative term. When the article came out, his bosses were furious.

He denied everything, insisting that he hadn’t used that term and that the reporter had distorted his words. But there was one thing he didn’t count on.

Read More...
Man-Crossed-Fingers-Lie-iStockPhoto.jpg

One Reporter’s Surprising Admission: “I Lie Constantly”

Glenn Thrush, a reporter for Politico, sent several surprising tweets last week about the promises reporters make—and break—with communications staffers arranging interviews with their principals.

His main argument? It’s acceptable to “lie” to PR pros by promising a favorable story in exchange for access—and then doing the story you want to do anyway.

I’ll let others debate whether or not such lies are acceptable. In this post, I’ll offer some important insight into the mind of a journalist and discuss how that mindset affects you.

Read More...
Media-Interview-3-iStockPhoto.jpg

Beyond The Interview: How To Influence a News Story

In this guest post, a fellow media trainer writes that “One of the key success strategies we’re seeing from our media training sessions is a shift in focus from interview practice to non-interview practice.”

He writes, “That’s not to say that practicing interviews isn’t the most important aspect of media training—it is. But there are some sophisticated non-interview techniques that can influence the story perspective.”

In this post, he will offer you several ideas to help influence the final story—before the interview ever takes place.

Read More...
Mistake iStockPhoto PPT

Should You Really Avoid Repeating Inaccurate Information?

A few years ago, I wrote: “In print journalism, you almost always have forums available to you for a response, such as a letter to the editor or op-ed. If it’s an option, use it. Don’t repeat the original errors in reporting, since it just gives those errors more airtime—just articulate your point of view.”

When I was coming up as a media relations professional, that rule was rarely questioned. Repeating the original error only served to reinforce an inaccurate narrative and, thus, should be avoided at all costs.

I’m no longer sure that’s right. In today’s post, I’m going to question my own advice.

Read More...
Blured text with focus on WRONG

Reader Question: Correct The Record Or Let It Go?

A PR pro recently wrote in with a challenging situation. A member of her non-profit organization’s board of directors made a mistake during an interview and misstated one of her group’s policy positions, leading to criticism from its supporters. She wondered whether she should release a statement correcting the record.

Making a call in this type of situation can be tricky. Here are the two sides of the debate, along with my recommendation for this reader.

Read More...
Two-People-Dialing-Telephone-iStockPhoto-PPT.jpg

Answers: Should PR Pros Participate During Interviews?

Earlier this week, I asked readers whether it was appropriate for PR pros to participate during media interviews when someone else—an executive, subject matter expert, or client—is the person being interviewed.

Many of you responded (thank you!). We heard from people via Twitter, LinkedIn, Facebook, and in the blog’s comment section, so in this post, we’ve

Read More...
Question Mark - Man Holding

Question: Should PR Pros Participate During Interviews?

One of our clients recently suggested a terrific idea for a blog post.

In his role as a PR pro, he often sets up interviews for his subject matter experts. His protocol is to be on the call to listen in on the interview (reporters know he’s on the line). His presence helps him keep his

Related Posts Plugin for WordPress, Blogger... Read More...