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Reader Question: Correct The Record Or Let It Go?

A PR pro recently wrote in with a challenging situation. A member of her non-profit organization’s board of directors made a mistake during an interview and misstated one of her group’s policy positions, leading to criticism from its supporters. She wondered whether she should release a statement correcting the record.

Making a call in this type of situation can be tricky. Here are the two sides of the debate, along with my recommendation for this reader.

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Answers: Should PR Pros Participate During Interviews?

Earlier this week, I asked readers whether it was appropriate for PR pros to participate during media interviews when someone else—an executive, subject matter expert, or client—is the person being interviewed.

Many of you responded (thank you!). We heard from people via Twitter, LinkedIn, Facebook, and in the blog’s comment section, so in this post, we’ve

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Question: Should PR Pros Participate During Interviews?

One of our clients recently suggested a terrific idea for a blog post.

In his role as a PR pro, he often sets up interviews for his subject matter experts. His protocol is to be on the call to listen in on the interview (reporters know he’s on the line). His presence helps him keep his

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Question: Do You Tape Reporters During Media Interviews?

I recently received the following email from Christopher Holcroft, an Australian public relations pro. He writes:

“I have found these days more and more journalists who conduct phone interviews are recording them on voice recorders. To ensure there is complete transparency and to keep within my country’s federal laws, I ask the journalist if they are

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Help A Reader: This Reporter Is Blowing Me Off!

A Florida-based PR pro recently wrote in about a situation almost every media relations professional has faced at some point in their career:

“I was introduced to a journalist of a national magazine. My colleague and I sat down with the media person and pitched him what our organization does. He loved our cause and said

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How To Get Reporters To Soften Their Coverage Of You

A reporter’s primary obligation is not to you, the spokesperson, but to the story itself.  Yes, a  journalist owes you an accurate rendering of your quotes and a fair representation of your views, but whether you come out of the story looking good, bad or neutral is not their concern.

That being the case, you might

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Is “Blame The Media” A Good PR Strategy?

This post was written by Christina Mozaffari, vice president of Phillips Media Relations and a former NBC News producer. 

I’ve always bristled at the “blame the media” public relations strategy.

Plenty of politicians and public figures have used the strategy, sometimes with great success (here’s President Obama, Bill Cosby, and Chris Christie). It’s also probably fair

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Reader Email: Is It Ethical To Circumvent A Reporter?

A reader from South Africa recently asked:

“I wish to check with you on the ethics of publishing a media response to more than the persons that enquired. This is in a case of apparent collusion between members of the political opposition and the media.”

My answer is yes, absolutely. Based on your question, I’d say that

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