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Tom Brady: Hero Worship Leads To Lame Crisis Response

On Wednesday, a 243-page report found it was “more probable than not” that New England Patriots Quarterback Tom Brady was “at least generally aware of the inappropriate actions” his team’s staff took to deflate footballs in January’s AFC Championship game against the Indianapolis Colts.

In other words, there’s a better chance than not that Brady is

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Bad Tweet Gets This Man Fired—But Look How He Handled It

Chad Shanks, the man tasked with running digital communications for the Houston Rockets, was fired on Wednesday after sending the following tweet just before his team defeated the Dallas Mavericks on Tuesday night:

As you can see from the number of times his message was retweeted, his tweet quickly became the source of Twitter conversation. Some

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How To Guarantee More Media Coverage For Your Topic

There’s no better way to guarantee more media coverage for an issue you don’t want the media to cover than to blow up at a reporter about that issue. Especially if your blowup is recorded.

Bryan Price, the manager of the Cincinnati Reds, serves as the latest case study. According to the Cincinnati Enquirer:

“Upset by the

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January 2015: The Worst Video Media Disaster

Seattle Seahawks running back Marshawn Lynch has a reputation for his erratic media interviews—and he has been fined thousands of dollars by the NFL for his occasional refusal to speak to the press.

In the week leading up to tonight’s Super Bowl, Lynch agreed to comply with the NFL’s requirement that he speak to the press,

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PR Fail: Look Behind You!

Late last week, New England Patriots Head Coach Bill Belichick and Quarterback Tom Brady (below) tried to take the air out of accusations that they had intentionally deflated game balls during their AFC Championship Game win.

Unfortunately, it looked as if the Patriots’ PR staff didn’t consider the background those two spokespersons would be standing in

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Athlete Fails To “Execute” During Train Wreck Interview

Russell Westbrook, an All-Star point guard with the NBA’s Oklahoma City Thunder, recently gave an interview that didn’t go so well.

As you’ll see in the clip below, he gave the same defiant answer repeatedly: “Good execution.” He gave that answer even when it didn’t answer the question. And, in a moment of candor that spokespersons

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Roger Goodell’s Press Conference: Did He Say Enough?

NFL Commissioner Roger Goodell finally faced reporters today in an effort to save his job and quell growing public outrage over his poor handling of a domestic abuse case involving a player.

The Context

The crisis began when this video, showing Baltimore Ravens star Ray Rice dragging his fiancée’s unconscious body off an elevator, appeared on TMZ.

 

Despite

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July 2014: The Worst Video Media Disaster

A grand jury indicted Baltimore Ravens running back Ray Rice in March for third-degree aggravated assault. The indictment stems from an incident that took place in February, in which Rice allegedly knocked out his then-fiancée, now wife, Janay Palmer.

The video below, posted by TMZ, appears to show Rice dragging his unconscious fiancée out of an

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