Posts Tagged ‘sports’
Many sports coaches hate it when their players “talk smack” about a team they’re about to play.
Those incendiary comments often serve as motivation for their opponents, who relish the chance to defeat the team that insulted them. Some opposing coaches even post the quote in the locker room to help rally their players.
So it caught my eye yesterday when one of my tweeps, @adam_myrick, tweeted this out:
The Associated Press story he links to is about Ohio State wide receiver Evan Spencer, who got into trouble with his coach this week for trash talking his opponents. As the AP reports:
“Coach Urban Meyer said Tuesday that Spencer wouldn’t speak with the media for ‘a long, long time’ after saying a day earlier that Ohio State would ‘wipe the field’ with Alabama and whoever is No. 2 in the Bowl Championship Series rankings.
‘I guess I’m a little biased, but I think we’d, uh, we’d wipe the field with both of them,’ Spencer said, chuckling.”
To the AP’s credit, they reported the full context of Spencer’s comments:
“It was a statement that Spencer…concluded with a laugh. It was clear he was half-joking. But sarcasm, humor and nuance seldom can be sensed between the lines of cold, hard print or on a monitor or screen.”
Many news organizations wouldn’t have done Spencer the favor of writing that he had been half-joking. They would have just included his comments verbatim without mentioning the humorous context in which he made them.
And that’s the problem with humor. Without the context, comments intended as humorous, silly, or ironic can be portrayed literally—and often are.
You might wonder whether you can afford to make more humorous comments during a live radio or television interview, since the audience will see your full exchange and be able to discern your meaning in its proper context. That’s safer, yes, but it’s still not entirely safe. That’s because your comments may later be transcribed by the wires, blogs, and newspapers—and the “proper” context may not be reflected in their stories about your interview.
With all of that, you may reasonably conclude that I’m advising you never to be humorous during a media interview. But that’s not quite it. It’s not that you can’t be humorous at all, but rather that your humor must reflect your actual, literal meaning.
If your humor, when transcribed, says exactly what you mean and can’t be interpreted in a harmful manner, you’re probably on safe ground.
Tags: Evan Spencer, humor, media training tips, sports, Urban Meyer
Posted in Media Training Tips | Please Comment »
Imagine a professional sports team called the “Newark Negroes.” If the year was 1913, that name might make historical sense. But if they were still playing in 2013? It’s actually unfathomable—it couldn’t happen, and it wouldn’t be tolerated by American society.
And yet, each week, fans gather at FedEx Field in Landover, Maryland to cheer on their hometown Washington Redskins—a name that many consider just as offensive.
If you’re not familiar with the historical baggage carried by the term “Redskins,” here’s how Josh Katzenstein of The Detroit News summarized it:
“In 1755, when the United States was just 13 colonies, Spencer Phips, lieutenant governor of the Massachusetts Bay Colony, called for British settlers to kill Native Americans who resisted.
Instead of bringing the bodies of the Penobscot Indian Nation — who lived in what is now Maine — as proof of the slaying, settlers could return instead with scalps of the men, women and children they attacked, and those “red skins” earned them as much as 50 pounds.”
A poll of Washington, D.C.-area residents conducted by The Washington Post in July (margin of error 4.5 percent) found that only 28 percent of respondents thought the team should change its name. But interestingly, 56 percent of people acknowledged that the term was offensive to Native Americans, and 88 percent of people said a name change would have no impact—or a positive impact—on their support for the team.
That suggests that most people know it’s an offensive name but are reluctant to change it due to their own, positive associations with the team. I can understand that. I grew up in Maryland and rooted for my hometown ‘Skins for many years. Changing the name would feel, in part, like it would partially erase my fond memories of Sundays in the stands at the old RFK Stadium.
Nonetheless, it’s still the right thing to do.
This issue is quickly becoming a big crisis for the team. Earlier this month, Sports Illustrated columnist Peter King said:
“I’ve decided to stop using the Washington team nickname. It’s a name you won’t see me use anymore. The simple reason is that for the last two or three years, I’ve been uneasy when I sat down to write about the team and had to use the nickname…Some people, and some Native American organizations…think the nickname is a slur…I can do my job without using it, and I will.”
Mr. King isn’t alone. According to the BBC, at least five news organizations refuse to use the word “Redskins” in their reporting: The Washington City Paper, the Kansas City Star, Slate, New Republic, and Mother Jones. And certain reporters at USA Today, the Philadelphia Daily News, Buffalo News, and The Washington Post also refuse to use it.
For his part, Redskins Washington NFL franchise owner Daniel Snyder says he will never change the team’s name. Never.
In fairness to Snyder, changing the team’s name could cost the team many millions of dollars. The “Redskins” brand name took decades to build, and changing it could compromise some of its brand equity. But the question is at what point that business loss becomes the less expensive of the two options. If reporters increasingly refuse to use the team’s name, the name “Redskins” would surely lose some of its brand equity anyway. And if the name becomes more stigmatized, you might find fewer fans buying Redskins memorabilia for themselves and their kids.
There’s a good precedent here, and it also comes from Washington, D.C. sports. In 1995, the owner of the Washington Bullets basketball team, Abe Pollin, decided to change the team’s violent-sounding name—a name change he thought appropriate since Washington, D.C. had such a high crime rate.
Pollin ran a contest and allowed fans to decide the new name; fans renamed the team the “Washington Wizards.” If public sentiment continues moving swiftly against Dan Snyder’s Redskins, he might consider using a similarly fan-based approach to rename his team.
Please leave any additional thoughts in the comments section below.
Photo Credit: Keith Allison, Wikimedia Commons
Tags: Daniel Snyder, nfl, Public Relations, race, sports, Washington Redskins
Posted in Crisis Communications | 6 Comments »
New England Patriots head coach Bill Belichick is no stranger to challenging media situations.
In recent years, he’s had to address his team’s notorious participation in the 2007 “Spygate” scandal, welcome the potentially distracting Tim Tebow to his roster, and, most recently, deal with player Aaron Hernandez, who was charged with first-degree murder earlier this summer.
Belichick’s “be boring” approach is evident in his press conference about the Aaron Hernandez murder charges. (Questions begin at the 7:15 mark.)
Since you’re probably not a football coach, here’s a question of greater relevance for you: Should you ever “be boring” on purpose? Is “nice and dull” a winning media relations strategy?
If you’ve read The Media Training Bible, you know that I generally propose being an engaging media spokesperson who delivers sound bites reporters love and the public remembers. Doing so not only helps to build your brand, but keeps you high on a reporter’s list of sources to call; if you can deliver a great interview, reporters know they’ll get what they need from you and keep calling.
But as Belichick’s press conference points out, there are times you want your presence in a story to be minimized. (Here are four ways to minimize or kill a news story.)
For the purposes of this article, I’m referring to message discipline and “being boring” as two different things. (After all, you can still deliver a memorable media sound bite while being on message.)
Below are three examples of when “being boring” might work.
1. You agree to an interview about a topic you’d prefer not receive a lot of attention.
If you deliver a great media sound bite, that very well may become the headline—which would only serve to magnify the story and make it more memorable. Using purposefully uninteresting language would serve up little to make the story bigger.
2. You’re a politician who is a part of a negative story along with three other politicians of equal rank.
You know that the other three politicians are also speaking to the reporter. If you’re purposefully boring, odds are the reporter will give more ink to one of your other three political peers, one of whom will presumably say something more interesting. The same principle applies if you’re talking about business competitors or a controversy involving three other not-for-profit groups.
3. You work in an unpopular industry.
Some of our clients work in controversial industries. They prefer to do their work under the radar—not because they’re engaged in a nefarious effort, but because the media and/or the public too often misunderstand or mischaracterize the nature of their work. Still, there are times they must speak on the record, and being boring is a great way to help keep the story less dramatic.
In closing, though, I’d advise most clients in most situations not to engage in the “be boring” strategy. For most of us, our goal is to build our brands and reinforce our reputations. And developing positive long-term relationships with reporters and delivering media-friendly responses is usually the best way to accomplish that.
A grateful hat tip to @PatrickCoffee of PRNewser.
Can you think of other situations when the “be boring” strategy might be helpful? Have you ever used it? Please leave your thoughts and experiences in the comments section below.
Tags: advanced media training technique, Bill Belichick, New England Patriots, sports
Posted in Media Training Tips | Please Comment »
Riley Cooper, a wide receiver with the Philadelphia Eagles, earned the critical glare of the media spotlight this week after a secretly recorded video emerged of him using racist language (Riley is white).
Cooper was attending a concert by country star Kenny Chesney and wanted to go backstage. The African American security guard wouldn’t let him pass through a checkpoint. And that’s when this happened:
“I will jump that fence and fight every ni*ger here, bro.”
Riley has rightly been blasted for his use of racist language (not to mention the threat of violence). And although I offer no excuses for his inappropriate and incendiary language, his reaction to this incident has been rock solid.
First, Cooper sent these tweets:
On Wednesday, he faced cameras and delivered this press conference:
Elements of a Good Apology
A good apology is one that is sincere, not contrived; is motivated by the right reasons, not by hope for personal gain; that demonstrates a genuine sense of remorse, not dismissiveness. A good apology conveys an unmistakable impression that the person understands their infraction and is genuinely committed to change.
Cooper succeeded on all of those counts.
He looked dismayed, ashamed, and pained during the press conference. He refused several opportunities to make excuses for his behavior, such as when he refused to go into details about what caused the confrontation or make his alcoholic consumption that night a reason for his behavior. After the press conference ended, he apologized to his teammates directly.
Some readers might conclude that he only apologized because he got caught and that his less guarded moment revealed more about his true character. But as someone who reviews a lot of apologies in these types of situations, this one struck me as sincere. I suspect this incident won’t have a devastating long-term effect on Cooper’s career.
Still, there’s a lesson here for all of us. As I’ve written so many times before on this blog, today’s media culture requires public figures (and the rest of us) to comport ourselves in public as if there’s always a camera filming us. In many cases, there is.
Update: August 2, 2013, 3:45 p.m.
According to ESPN, Cooper’s teammates have not rallied around him, and this incident might cost him his job in Philadelphia. There’s also rampant speculation that some players around the league will make Cooper a “target” on the field by punishing him with particularly hard hits.
All of that may seem to contradict my point about the long-term impact this will have on his career, but that’s yet to be seen. Keep in mind that the NFL has welcomed back players involved in homicides, acts of violence, and dog fighting rings.
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Tags: crisis communications, Riley Cooper, sports
Posted in Crisis Communications | 2 Comments »
By now, you may have already seen the hidden video of Rutgers head men’s basketball coach Mike Rice physically assaulting his players. The video quickly went viral after airing on ESPN yesterday.
After watching this video, there’s no doubt in my mind that Rice should be fired. Immediately. (Editor’s note: Rice was fired shortly after this story posted.) He probably should have been fired when Rutgers officials first learned of the video last November. But Rice may be somewhat irrelevant at this point, assuming he will be fired in the next few days.
What’s much more relevant is the failure of the officials at Rutgers, The State University of New Jersey, who knew they had a problem on their hands and failed to take appropriate action. (They suspended Rice for three games, fined him $50,000, and ordered him to take anger management classes. That’s more than nothing, but not commensurate with the seriousness of his infractions.)
Below, you’ll find ten questions I’d pose to the president and athletic director of Rutgers right now. If I was their media trainer, I’d insist that they develop credible answers to all 10 of these questions before doing any interviews.
- 1. What did you know, and when did you know it?
- 2. In December, you decided to suspend Mr. Rice for three games. Why didn’t you feel that his firing was warranted at that time?
- 3. If calling players “fucking faggots,” physically assaulting them, and throwing basketballs at their heads isn’t a fireable offense, what is?
- 4. A player could have been seriously injured or killed as a result of having a basketball thrown at his head. Again, why didn’t you view that as a fireable offense?
- 5. You’re now reconsidering your decision to retain Mr. Rice. If you feel you took the appropriate action by suspending him, why are you suddenly changing your mind? It looks like you’re just bowing to pressure because ESPN released a story you had hoped remained hidden.
- 6. After Penn State’s scandal, it became clear that athletic departments could no longer treat out-of-control coaches too leniently. Weren’t you nervous that your decision to keep Rice employed could bring all of you down?
- 7. How would you have treated, say, a humanities professor or a provost who hurled a basketball at a student’s head at high speed?
- 8. What would you say to the parents of these athletes who trusted Rutgers coaches to treat their children with respect?
- 9. Your University Code of Student Conduct says: “All members of the Rutgers University community are expected to behave in an ethical and moral fashion, respecting the human dignity of all members of the community and resisting behavior that may cause danger or harm to others through violence, theft, or bigotry.” How would you respond to those who say you appear to have two sets of rules: one for high-profile university leaders, and the other for students and more lowly staff?
- 10. Why should students, faculty, and the community trust you to retain your positions?
What questions would you ask? Please leave your thoughts in the comments section below.
UPDATE: April 3, 2013, 10:10 a.m.: Rutgers University just announced that it terminated Rice’s contract. The questions posed above remain just as relevant now as they were before his firing, since it took the University months — and public pressure — to take that action.
UPDATE 2: April 3, 2013: 11:23 a.m.: Rutgers’ Athletic Director, Tim Pernetti, issued a reasonable statement this morning, in which he took responsibility for the delayed firing. His statement, and my response, can be found on PR Daily here.
Photo credit: Getty Images
Tags: crisis communications, Mike Rice, Rutgers, sports
Posted in Crisis Communications | 5 Comments »
Last Saturday, NASCAR driver Jeremy Clements made a racist remark during an interview with MTV (his comment was not recorded). NASCAR handled the incident swiftly, suspending him indefinitely and reportedly insisting that he attend sensitivity training as a condition of his eventual return.
Clements and NASCAR may have been able to get away without the public ever learning about this story. The only two people who heard the comment were an MTV reporter (who said he had no intent to make the comment public) and a NASCAR publicist.
Despite that—and to its great credit—NASCAR acted anyway, releasing a statement saying that Clements’s comment was “intolerable.” But it’s what NASCAR didn’t put in its statement that caught my eye.
NASCAR released the following statement on Wednesday:
DAYTONA BEACH, Fla. — Jeremy Clements, a driver in the NASCAR Nationwide Series, has been indefinitely suspended from NASCAR for violating the sanctioning body’s Code of Conduct.
On Feb. 23 at Daytona International Speedway, Clements was found to have violated Sections 7-5 (NASCAR’s Code of Conduct) and 12-1 (actions detrimental to stock car racing).
“During the course of an interview, Jeremy Clements made an intolerable and insensitive remark,” said Steve O’Donnell, NASCAR senior vice president of racing operations. “NASCAR has a Code of Conduct that’s explicitly spelled out in the 2013 NASCAR Rule Book. We fully expect our entire industry to adhere to that Code.”
Clements simultaneously released his own statement:
“I apologize and regret what I said to the NASCAR writer and to NASCAR, my sponsors, my fans, and my team. NASCAR has a Code of Conduct that everyone must follow and I unintentionally violated that code. I will not get into specifics of what I said but my comment to the writer was in no way meant to be disrespectful or insensitive to anyone or to be detrimental to NASCAR or the NASCAR Nationwide Series. I will do what I need to do in order to atone for my error in judgment.”
Both of those statements left a gaping hole: What did he say?!?
Journalists, who weren’t satisfied by the vague statements, started digging. And sure enough, they started finding answers within 48 hours. This morning, Marty Beckerman, the producer who was present during those comments, said on MTV:
“I was there to do a fish-out-of-water story about going to NASCAR and having a wild, crazy weekend. And, we were doing interviews with many of the drivers, and I was on the way to another interview — we were looking for [driver] Johanna Long’s trailer — and the NASCAR publicist called Mr. Clements over and asked him for help finding her. He walked us toward where she was, and on the way over, I explained to him that Guy Code is rules for guys, how you treat your friends, how you treat your ladies, things like that. I was there to do a humor piece, so I asked him what would be Guy Code for race car drivers, and he blurted out [a phrase that used the n-word].”
So here’s the question: Would NASCAR and Clements have been better off by releasing those details themselves? Wouldn’t doing so have given them more control over how the comments were reported?
And it’s not just this incident. After a horrific crash last week, NASCAR immediately claimed copyright over all fan photos and videos of the wreck. That stance led to the predictable “Streisand Effect,” which occurs when a person’s effort to remove content has the opposite effect as defiant bloggers fight back by making the content more widely available.
In both cases, it appears that NASCAR is still operating in a world in which they think they can control all information. But that’s an increasingly difficult task in the age of social media.
When a person—or an organization—is viewed as hiding information, the resulting coverage is typically harsher. Their obfuscation only served to prolong the news cycle.
What do you think? Should NASCAR have released more details in order to help control the story?
Jeremy Clements photo credit: Royalbroil, Wikimedia Commons
Tags: crisis communications, Jereny Clements, NASCAR, sports
Posted in Crisis Communications | 1 Comment »
A sociopath is defined as a pathological liar who lacks remorse, is manipulative and superficially charming, and who fails to take responsibility for his actions.
Watching Lance Armstrong’s interview with Oprah Winfrey tonight, you wouldn’t have to work hard to make the case that he fits that classic profile.
Armstrong offered a self-interested and rather obvious admission of guilt, but didn’t look like he really meant it. On some intellectual level, he seemed to understand that he had to make a perfunctory admission—but that’s all he gave, failing to deliver his words with the emotion that would give the public a hint that he “got it.”
A person in crisis who “gets it” doesn’t say that he looked up the definition of the word “cheat” and then reveal that he didn’t think he met that definition. Nor should a person in crisis play games when asked whether it was true that he never failed a drug test (in fact, he said, he didn’t, evading the real point of Oprah’s question).
But one of his lowest moments came when discussing a recent phone call with Betsy Andreu, wife of cyclist Frankie Andreu. When recounting the phone call, Armstrong seemed to find it funny that although he admitted calling her “crazy” and “a bitch,” he didn’t call her “fat.” He grinned at his apparent wit, as if he was a mischievous kid who thought his cruelty was somehow funny.
In describing himself, he told Oprah that he was “a guy who expected to get what he wanted and control every outcome.” Although he used the past tense, the same could be said for his demeanor during the interview tonight. Armstrong was stiff, with clenched hands and crossed arms—but he also couldn’t stop himself from jumping in and talking over Oprah several times.
Armstrong also used distancing third person language, calling himself “Lance Armstrong,” and linguistically trying to separate “that part of my life” from “this part” of my life—as if he wasn’t still denying the juicing charges just a few months ago.
The medium Armstrong chose for his interview was telling—by choosing an interview with Oprah Winfrey instead of, say, Steve Kroft of 60 Minutes, Armstrong made clear that this “confession” was more about image rehabilitation than a sincere attempt to come completely clean (he didn’t; he refused to offer many specifics). To Winfrey’s credit, she came prepared, asking short, to-the-point questions before getting out of Armstrong’s way.
In the end, Armstrong managed to diminish his brand even further tonight. Given his reputation, I would have expected him to train for this interview with the same seriousness he once used to prepare for his cycling events (without the doping, of course). Perhaps he did work in advance with a media trainer. But at some point, even the best media trainer can’t prevent a remorseless bully from getting out of his own way.
UPDATE: FRIDAY, JANUARY 18, 2013, 10:00pm
The clip above was one of Armstrong’s lowest moments of the entire interview. His comment about whether he should be allowed to compete again, “I think I deserve it,” was one of his most tone-deaf of the two nights.
That moment aside, Armstrong exhibited more emotion tonight than he did in the first part.
What struck me is that the only time during both nights that he seemed truly emotionally connected was when he discussed his family. On the other hand, he showed little of that same emotional connectedness when talking about doping, the people he bullied, or his years of dishonestly.
That contrast showed me something: Armstrong has the capacity to feel and care about other people – so perhaps he’s not a sociopath after all (even though he said he was one during tonight’s interview). But it also shows that he’s not nearly as personally connected to the torment he caused so many people outside of his family.
All in all, tonight was a slightly better night for him. But he still doesn’t seem to fully “get it”; nor has he fully disclosed his infractions or expressed a willingness to give something up (such as his aspirations to be allowed to compete again). Until he does, he’s going to have a long path to public redemption.
What do you think? Please take our poll and leave your thoughts in the comments section below. And if anything interesting happens during Friday night’s interview, I’ll update this post.
Tags: crisis communications, Lance Armstrong, media training disaster, Oprah Winfrey, sports
Posted in Crisis Communications | 17 Comments »
Editor’s Note: This is a guest post by Kimber Auerbach, the Director of Communications for the New York Islanders. He wrote this to supplement a post I wrote last month about the challenge of notifying families about a death before they learn about it from the media.
I do not want my comment to come across as demeaning the bigger picture of, “Should you wait until the family is notified of a death.” That’s obviously an issue of greater severity than the one I’ll write about today, but I wanted to share an issue we deal with in sports regarding “Information being released before a player is notified.”
The trade deadline is one of the busiest days of the season in hockey (or any sport) for management as they try and better their team for either a playoff run or the future. Players are on edge because they don’t know if they’ll be on the ice skating one moment and get pulled off the next to be informed that they’ve been dealt.
Reporters are so connected to their smartphones that it has literally become a race to see who can tweet the information first. Who can write the better story about how BLANK player will fit in with the team or how this deal helps the future seems to have become secondary. The media are too fixated on tweeting the news first, as reporters want to be the one sourced in all the articles as “BLANK reporter (@BlankReporter) tweeted the news first.”
There have been players that said they found out about being traded from watching TSN TradeTracker:
It really is a shame that players wind up finding out about a trade this way. For them, it’s life altering news that means they’re going to have to pick up their world and move it to another city. Yes, the media are doing their jobs in reporting the news as quickly as they possibly can, which in one way you can’t fault them for doing. However, there should be something that prevents them from doing so until all players are notified and the information is properly filed to the league, much like there seems to be in news reporting when someone tragically passes away.
It goes the other way as well. Sometimes, the media speculate about where a player may be dealt, and family and friends of a player see the rumors before a deal is even done. We’ve had players call to ask if it’s true that they’ve been traded, only to find out the reports are false. But because the media are so into breaking the news—and are often times correct—a player’s world gets turned upside down for no reason.
Until the day when there is a system to allow a period of time between the finalization of a deal and alerting the media, we as PR reps for teams are left to confirming the news that the media has already reported.
Now available: The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Click here to read more.
Tags: guest posts, Kimber Auerbach, sports
Posted in Reader Submissions | 5 Comments »