The Gold Nugget Reporters Want From You (Media Training Essentials)

In this post, you’ll play the role of a reporter. I’ve crafted a typical interview answer, and I’d like you to select which part of the quote you would use in your story.

As you’ll see, that’s not always an easy task, particularly when speaking to interviewees who speak in the “usual” style.

Here’s how to stand apart from your peers and speak in a media-friendly format that vastly increases the odds you’ll get the quote you want.


Seven Great Media Sound Bites

If you want to virtually guarantee that reporters will use the quote you want them to, you need to master the art of the media sound bite.

Reporters love sound bites because they make for lively copy. The public enjoys them because they’re memorable. And you’ll benefit from them because they can serve as a perfect


An Easy Way To Create Great Media Sound Bites (Video)

In this video, I’ll teach you an easy way to create compelling media sound bites.

You’ll learn three great types of sound bites, hear some memorable examples, and learn what I believe to be one of the easiest ways to create sound bites.

For additional reading, here’s the link I mentioned in the video: Ten Ways to


How To Give A Tweet-Worthy Media Interview

The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your smartphone within reaching distance?

Odds are you did. In the age of social media, many of us have become “two screeners” who glance up at our television monitors before looking down at our phones or


Five Ways To Create Sound Bites That Get You Quoted

Note: This is a guest post from Marcia Yudkin, author of the new Kindle ebook, The Sound Bite Workbook. I’ve read it, and can tell you it’s a steal at $2.99. You can download it here.

On camera, on the phone or in person, sound bites often make the difference between an interview featured on


Sizzling Sound Bites

This is the sixth in a seven-part series that will teach you how to create effective and memorable media messages. Click here to learn more about the series.

According to a 1992 study from the Center for Media and Public Affairs at Harvard University, the average “sound bite” on the evening news was just 7.3 seconds

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