When “What’s In It For Me?” Is The Wrong Question To Ask

For decades, public speaking experts have instructed presenters to put themselves in the minds of their audiences by answering this question: “What is their WIIFM?”

WIIFM (or “What’s In It For Me?”) suggests that audiences will only act on your ideas if they see a direct benefit to their own lives.

That’s true sometimes —but too often, it ignores a far more important question.


The Tempo Of Effective Public Speaking | Presentation Training

Tempo is defined as “the pace or speed at which a section of music is played,” according to I think of tempo a lot during our presentation training sessions, particularly when a speaker is showing many examples.

Let’s say the speaker is discussing a photography exhibition and wants to show 15 different works. Too often, the speaker will establish a baseline tempo and keep to it throughout the entire talk. They’ll show an image, give the photo’s backstory for a couple of minutes, then show the next photo, talk for a couple of minutes, etc.

In this post, you’ll learn a better way to incorporate tempo.


Show, Don’t Tell: Why It’s Best To Undersell | Public Speaking Tip

I recently worked with a speaker who began his talk by saying: “I have the coolest job in the world.”

His opening made me bristle. There was something about the line that felt both accusatory (my job is better than yours) and subjective (yes, your job sounds cool, but it’s not for me).

The speaker was making a mistake I see often in our workshops: he was telling, not showing. In this post, you’ll see two additional times speakers fall into that trap.


When Public Speakers Should Be Stubborn And Fight

Hundreds of audio/visual technicians have helped me set up our media and presentation training sessions over the past decade. These professionals have bailed me out of more than a few jams, and I value their knowledge and expertise.


I’ve consistently found that many A/V techs have a different view of what constitutes an “ideal” set up


We All Wobble. It’s What Comes Next That Matters.

Washington Nationals star pitcher Stephen Strasburg has been in a dismal slump lately. The once dominant starter suddenly can’t get batters out, and has one of baseball’s worst ERAs, a key measure of success.

In a recent write-up of one of his performances, the website SB Nation Federal Baseball wrote: 

“Strasburg was clearly frustrated on the mound


The Myth About Fast Talkers | Public Speaking Tips

Are you a fast talker? Have people advised you to slow down when you give presentations?

If so, you may have tried to train yourself to speak more slowly. That works for some people, and if you’re one of them, you may not need to read the rest of this post.

But for many people, trying to


Sorry, But You’re Not “Better When You Wing It”

Every so often, speakers resist my advice to practice for an interview or presentation, claiming that practice robs their talks of spontaneity and reduces their performance. They insist that they’re “better when they wing it.” It’s tempting to tell them they’re wrong—and they almost always are—but I thought I’d turn this one over to a


Monty Python: Walking Your Way To A Better Speech

Through his pioneering body language research, psychologist Paul Ekman found that a feedback loop exists between the physical actions you take and the emotions you feel.

“If you put on your face all of the muscular movements for an emotion, that emotion will generally begin to occur…Our research shows that if you make those movements on

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