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Reader Question: Correct The Record Or Let It Go?

A PR pro recently wrote in with a challenging situation. A member of her non-profit organization’s board of directors made a mistake during an interview and misstated one of her group’s policy positions, leading to criticism from its supporters. She wondered whether she should release a statement correcting the record.

Making a call in this type of situation can be tricky. Here are the two sides of the debate, along with my recommendation for this reader.

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Answers: Should PR Pros Participate During Interviews?

Earlier this week, I asked readers whether it was appropriate for PR pros to participate during media interviews when someone else—an executive, subject matter expert, or client—is the person being interviewed.

Many of you responded (thank you!). We heard from people via Twitter, LinkedIn, Facebook, and in the blog’s comment section, so in this post, we’ve

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Question: Do You Tape Reporters During Media Interviews?

I recently received the following email from Christopher Holcroft, an Australian public relations pro. He writes:

“I have found these days more and more journalists who conduct phone interviews are recording them on voice recorders. To ensure there is complete transparency and to keep within my country’s federal laws, I ask the journalist if they are

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Help A Reader: This Reporter Is Blowing Me Off!

A Florida-based PR pro recently wrote in about a situation almost every media relations professional has faced at some point in their career:

“I was introduced to a journalist of a national magazine. My colleague and I sat down with the media person and pitched him what our organization does. He loved our cause and said

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Help A Reader: Should I Use One Spokesperson Or Many?

A reader dealing with some changes within her organization recently wrote in with the following concern:

“Up until now, when we received a media inquiry, designated staff members would decide who would be the ‘spokesperson’ based on the type of inquiry and availability of spokespersons. If it was a general or simple inquiry, we might be

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Media Relations And The Seven Deadly Sins

This is a guest post by Ted Flitton, a public relations professional working in the banking industry.

For centuries, the Catholic Church has used the teaching of vice as a guide to help people live a virtuous life.

Today, those ancient lessons have spread throughout much of western society and popular culture. They form the subplots

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Is “Blame The Media” A Good PR Strategy?

This post was written by Christina Mozaffari, vice president of Phillips Media Relations and a former NBC News producer. 

I’ve always bristled at the “blame the media” public relations strategy.

Plenty of politicians and public figures have used the strategy, sometimes with great success (here’s President Obama, Bill Cosby, and Chris Christie). It’s also probably fair

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Should One Person Really Be The Face Of Your Brand?

This is a guest post by Ted Flitton, a public relations professional working in the banking industry. He is also the owner of T Communications. He lives in Calgary, Alberta.

Many questions have been raised from the Brian Williams fiasco, mostly from the perspective of journalism and corporate ethics.

But there’s a question that’s been mostly overlooked:

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