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Why Three Is The Magic Number For Interviews And Speeches

During our media training workshops, we typically recommend that people develop three main messages. During our presentation training workshops, we often suggest that speakers focus on one main theme supported by three supporting ideas.

Several trainees have asked: “Why three?”

There’s not a perfect answer to that question. But there’s a pretty good one.

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How To Select A Presentation Training Firm

Lawyers, accountants, financial planners, and many other professionals are required to pass a test and receive a license before practicing their chosen careers.

No such requirements exist for presentation trainers—and although there are many terrific ones out there, the lack of third-party licensure can make it difficult for potential clients to separate the great coaches from the not-so-great ones.

This post, which contains nine key questions to ask, will help you select a qualified presentation training firm that fits your needs.

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Show, Don’t Tell: Why It’s Best To Undersell | Public Speaking Tip

I recently worked with a speaker who began his talk by saying: “I have the coolest job in the world.”

His opening made me bristle. There was something about the line that felt both accusatory (my job is better than yours) and subjective (yes, your job sounds cool, but it’s not for me).

The speaker was making a mistake I see often in our workshops: he was telling, not showing. In this post, you’ll see two additional times speakers fall into that trap.

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How Delta Airlines Got Passengers To Watch The Safety Video

Imagine you’re an airline communications executive facing a vexing problem: How can we get our passengers to pay attention to our pre-flight safety demonstration?

It’s a critical question that can mean the difference between life and death—but you know that many of your passengers are far too busy staring at their phones or reading books to look up.

Some airlines, recognizing that problem, have gotten creative with their safety demonstrations. On one recent Delta flight, they played this creative video.

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A Stunningly Simple Way To Improve Your Presentations

At the beginning of our presentation training sessions, I often ask a participant to deliver a practice talk.

Before the trainee begins speaking, they usually take the slide remote, load their presentation, and turn back to the screen to confirm their slides are displaying properly. The remainder of their talk usually plays out along similar lines—they make a point, click to the next slide, turn to confirm the right slide is up, and then repeat the cycle.

If you’re like most speakers, this probably sounds familiar. Here’s an easy technique that leads to dramatically stronger results.

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How To Answer Tough Questions #2: Emotional Questions

Let’s say you represent a government agency and have been tasked with speaking at a local community meeting. A natural disaster occurred in that town—a major flood, perhaps—and local residents are furious at what they see as your agency’s inaction to help them rebuild.

In such a heated environment—one in which people have suffered the loss of life, work, or property—you can expect to be asked emotionally charged questions.

Your response to those questions must be aligned to the audience’s emotional concerns. Responding to emotionally heavy questions with facts alone isn’t enough. People need to know—and feel—that you get it.

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A Trainer Asks: How Can I Expand My Client’s Range?

A fellow presentation trainer wrote in with a question about a client who was particularly shy. After three hours of working together, the trainer had exhausted his options and run out of ideas to help draw his client out.

In this post, I’ll discuss two techniques I’ve used successfully with shy clients. The first I use somewhat frequently. The second is rather dramatic — and while I don’t use it often, it’s yielded interesting results when I’ve needed it.

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The Comedy Formula Every Public Speaker Should Try

Stand-up comics are often on the road for hundreds of dates each year.

No matter how successful their performances, they know they can’t keep returning to the same cities with the same set—so they continually try new material. But introducing new, untested material can be risky.

Here’s a technique comedians use to mitigate that risk. It’s a technique public speakers everywhere should use.

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