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How Delta Airlines Got Passengers To Watch The Safety Video

Imagine you’re an airline communications executive facing a vexing problem: How can we get our passengers to pay attention to our pre-flight safety demonstration?

It’s a critical question that can mean the difference between life and death—but you know that many of your passengers are far too busy staring at their phones or reading books to look up.

Some airlines, recognizing that problem, have gotten creative with their safety demonstrations. On one recent Delta flight, they played this creative video.

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Interview or making a speech with microphone concept for speech, communication or presentation

A Stunningly Simple Way To Improve Your Presentations

At the beginning of our presentation training sessions, I often ask a participant to deliver a practice talk.

Before the trainee begins speaking, they usually take the slide remote, load their presentation, and turn back to the screen to confirm their slides are displaying properly. The remainder of their talk usually plays out along similar lines—they make a point, click to the next slide, turn to confirm the right slide is up, and then repeat the cycle.

If you’re like most speakers, this probably sounds familiar. Here’s an easy technique that leads to dramatically stronger results.

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Suffering from headache. Side view of depressed mature businessman touching head with hand with people sitting in a row behind him

How To Answer Tough Questions #2: Emotional Questions

Let’s say you represent a government agency and have been tasked with speaking at a local community meeting. A natural disaster occurred in that town—a major flood, perhaps—and local residents are furious at what they see as your agency’s inaction to help them rebuild.

In such a heated environment—one in which people have suffered the loss of life, work, or property—you can expect to be asked emotionally charged questions.

Your response to those questions must be aligned to the audience’s emotional concerns. Responding to emotionally heavy questions with facts alone isn’t enough. People need to know—and feel—that you get it.

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Businessman holding wooden alphabet blocks reading - Shy - balanced in the palm of his hand.

A Trainer Asks: How Can I Expand My Client’s Range?

A fellow presentation trainer wrote in with a question about a client who was particularly shy. After three hours of working together, the trainer had exhausted his options and run out of ideas to help draw his client out.

In this post, I’ll discuss two techniques I’ve used successfully with shy clients. The first I use somewhat frequently. The second is rather dramatic — and while I don’t use it often, it’s yielded interesting results when I’ve needed it.

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Comedian performing on a black background

The Comedy Formula Every Public Speaker Should Try

Stand-up comics are often on the road for hundreds of dates each year.

No matter how successful their performances, they know they can’t keep returning to the same cities with the same set—so they continually try new material. But introducing new, untested material can be risky.

Here’s a technique comedians use to mitigate that risk. It’s a technique public speakers everywhere should use.

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PowerPoint Projector

How To Select The Perfect PowerPoint Image

Many presenters understand that it’s a bad idea to clutter their PowerPoint slides with dozens of words, numerous bullets, and a handful of sub-bullets. They know that it’s better to use a compelling image, one that visually reinforces the point they’re making verbally.

Knowing that is a good start. But it’s not enough.

In this post, you will see the evolution of a single idea over four slides, which will help you learn an easy way to identify the right images for your next presentation.

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Fitbit Flex

A Clever Way To Control Your Time At Speaking Events

I bought a FitBit Flex Wireless Activity Wristband last year.

The FitBit is a terrific little device that tracks the number of steps you take, the number of miles you walk, and the number of calories you can eat each day based upon your activity level. It’s a high-tech and feature-rich modern day pedometer that syncs automatically to your smartphone or computer.

Believe it or not, the FitBit has also made me a more effective public speaker.

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How To Answer Tough Questions Walk The Ladder

How To Answer Tough Questions #1: Walk The Ladder

In this post—the first in a new occasional series about how to answer tough questions during media interviews, presentations, and job interviews—you’ll learn a technique that will help you reframe hostile questions and answer them directly (but on your terms).

You’ll also see a video of Steve Jobs demonstrating the technique brilliantly.

And if you never do public speaking, you’ll be able to use this device the next time your partner snaps at you for neglecting your chores.

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