Why You Should Engage With Your Critics

Back in April, Jimmy Fallon had an amusing segment on The Tonight Show that showed just how quickly fans could turn on a brand—and how quickly they could be won back. When I watched the segment again this week, I realized that it had parallels to our online interactions.

The segment starred Robinson Cano, a baseball


The New York Yankees’ Major League Media Training

The New York Yankees have won more World Series championships than any other baseball franchise in history.

But that’s no guarantee of media success, especially because the “Bronx Bombers” play in arguably the world’s most challenging media market. Anyone who’s glanced at the front cover of the New York Post or New York Daily News knows

Related Posts Plugin for WordPress, Blogger...