Webinar Agenda Slide

Watch Our Webinar: How To Prepare Executives For The Big Interview

How should you prepare your executives for media interviews? Why do so many well-meaning PR professionals make it harder for their bosses to succeed? And how can leaders avoid the media minefields that trip up so many of their peers?

I answered those questions—and many more—during a recent webinar with the PR software company Cision.

The full video is here. And stay tuned until the end, when several of the hundreds of people on the call posed their smart questions and gave me a run for my money.

Tony Abbott Freeze

The Worst Media Bridging Phrase Of All Time?

Australia’s SBS2 channel recently aired a piece about “bridging” lines, those phrases media spokespersons use when they’re trying to transition away from a reporter’s question and to their own messages.

I found the segment quite interesting, as it breaks down where such phrases come from, what they really mean, and how they too often compromise a


“The Price Is Right” Gives Treadmill To Woman In Wheelchair

Danielle Perez won a treadmill on The Price Is Right earlier this week. That typically wouldn’t catch my attention, but Ms. Perez lost her legs in an accident and uses a wheelchair.

According to CNN:

Perez, who is a comedian, has been in a wheelchair since 2004 after losing her legs in an accident. She said the


Don’t Set Up A Buffet Line For Reporters | Media Training

One of the most common concerns I hear from potential clients is that the person they want media trained says too much when speaking to reporters.

That’s true of many executives, who like to hold court, and many subject matter experts, who are loathe to leave out any detail.

The spokesperson who says too much gives reporters


This May Make You Paranoid. Read It Anyway.

When I’m in the shower I’m afraid to wash my hair ‘Cause I might open my eyes And find someone standing there People say I’m crazy Just a little touched But maybe showers remind me of “Psycho” too much That’s why I always feel like somebody’s watching me

– “Somebody’s Watching Me”


How To Answer Questions That Call for Speculation

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.  

Reporters frequently ask media spokespersons to gaze into their crystal balls and tell them what the future looks like.

Some of those “speculation” questions are innocuous: if you’re a software designer and you’re asked what changes you think will


How To Repeat Yourself (Without Ever Sounding Repetitive)

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.  

We’ve all seen those politicians on television who keep reciting the same message points over and over again.

Such overt repetition tends to infuriate the audience. It’s easy to picture viewers rolling their eyes in disgust and shouting, “Answer


How To Gesture During Media Interviews

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad. 

Many people tell me they were instructed by a previous media trainer never to gesture when they speak. A few were even taught—often by grade school teachers—that gesturing is rude.

That’s terrible guidance. Your goal during a media interview

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