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One Media Training Firm’s Approach To Climate Change

The conservative Washington Free Beacon recently profiled a “pair of Democratic operatives” who provided media training to a trade group about climate change.

My primary intent in this post is not to debate climate change science—the writer chose quotes favorable to his position but appeared to ignore evidence that provides a more balanced view—but rather to

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One Of The Biggest Misconceptions About Media Training

When I search Twitter for the term “media training,” I frequently come across a tweet that suggests that a celebrity or politician who said something controversial “needs media training.”

In some cases, that’s true. But I’ve often observed that many people reflexively want to send everyone who’s ever uttered a controversial or provocative comment to media

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Five Questions About The Media Training Industry

Editor’s Note: A college student recently asked me to answer a few questions about the media training industry for a class assignment. As I typed my answers to her, I realized that the answers might be of interest to some of this blog’s readers. With permission from that student to reprint our exchange, here’s an

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Should Working Journalists Also Be Media Trainers?

According to The Toronto Star, a Toronto news anchor has been suspended due to concerns about a possible conflict of interest:

“Global Television news anchor Leslie Roberts has been suspended from the network after a Toronto Star investigation found he is secretly the part owner of a small public relations firm whose clients — lawyers, small

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The “Secret” Media Training School For Republicans

CNN.com recently ran a fascinating piece about the “GOP’s secret school,” in which candidates learn how to interact with the media. The school is a reaction to the high-profile crises the GOP has inflicted upon itself in recent years—from Todd Akin’s “legitimate rape” comment to Christine O’Donnell’s “I am not a witch” ad—and party officials

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Why Managers Shouldn’t Delegate This Task

I’ve received hundreds of calls from potential new clients. Most of them come from executives, directors, or managers—but about once per month, the person who calls for an estimate tells me that he or she is an intern for their company. Their boss has instructed them to call a few media training firms for bids;

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Not-Listening.jpg

The Worst Advice Media Trainers Offer Clients

A surprising number of our clients share with me a piece of advice they learned from a media trainer somewhere along the line: “Don’t answer the question the reporter asks you. Answer the question you want to answer.”

I’ve met several of my industry peers—and have read articles, blogs, and books from some of those I

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How Do I Become A Media Trainer?

I recently received a tweet from Heather Harder, a North Carolina college student, who asked: “What should college students interested in media training be doing now to prepare?”

That’s a good question, one I hear not only from college students, but also from other professionals hoping to make a career switch. So in today’s post,

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