Wind-up businessman

The Promise Media Trainers Shouldn’t Make

“Control,” as it’s commonly understood and defined by Merriam-Webster, means “to have power over.”

That why it strikes me as odd when I see marketing materials from media trainers promising to teach clients how to “control” media interviews. Are they really promising to teach spokespersons how to have “power over” the person who will be making the final editing decisions?

Promising to give clients power over reporters is unrealistic. But first, I have a confession to make.


20 Reasons You Should Not Get Media Training

If you do a web search, you’ll come across many articles telling you why you should get media training. But I’ve never seen a post telling people why they shouldn’t.

In this post, I’ll fill a much-needed gap by offering 20 reasons why you, your clients, or your colleagues should definitely not pursue media training. As examples:

9. You love hearing yourself talk at length, even if your audiences do not.

12. You’re secretly hoping to earn the nickname “loose cannon.”


Has Donald Trump Changed Media Training Forever?

No question has dominated my professional conversations more lately than this: What does Donald Trump mean for media training?

It’s a good question. Mr. Trump has flouted the conventional rules we’ve taught in media training workshops for a generation and still managed to become the Republican nominee.

When people ask me whether Trump has changed the game forever, I always begin with the true answer: we don’t know yet. But I then offer a more substantive response: no, he probably hasn’t changed media training forever. But also, yes he has.

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One Media Training Firm’s Approach To Climate Change

The conservative Washington Free Beacon recently profiled a “pair of Democratic operatives” who provided media training to a trade group about climate change.

My primary intent in this post is not to debate climate change science—the writer chose quotes favorable to his position but appeared to ignore evidence that provides a more balanced view—but rather to


One Of The Biggest Misconceptions About Media Training

When I search Twitter for the term “media training,” I frequently come across a tweet that suggests that a celebrity or politician who said something controversial “needs media training.”

In some cases, that’s true. But I’ve often observed that many people reflexively want to send everyone who’s ever uttered a controversial or provocative comment to media


Five Questions About The Media Training Industry

Editor’s Note: A college student recently asked me to answer a few questions about the media training industry for a class assignment. As I typed my answers to her, I realized that the answers might be of interest to some of this blog’s readers. With permission from that student to reprint our exchange, here’s an


Should Working Journalists Also Be Media Trainers?

According to The Toronto Star, a Toronto news anchor has been suspended due to concerns about a possible conflict of interest:

“Global Television news anchor Leslie Roberts has been suspended from the network after a Toronto Star investigation found he is secretly the part owner of a small public relations firm whose clients — lawyers, small


The “Secret” Media Training School For Republicans recently ran a fascinating piece about the “GOP’s secret school,” in which candidates learn how to interact with the media. The school is a reaction to the high-profile crises the GOP has inflicted upon itself in recent years—from Todd Akin’s “legitimate rape” comment to Christine O’Donnell’s “I am not a witch” ad—and party officials

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