Month:

A Surprise For People Who Think They Hate Reporters

I’ve worked with many people who don’t trust or like the media. But one recent group of trainees from a public entity was more emphatic in their hatred of the press than I’d ever encountered before. 

This group constantly felt besieged by a rapacious press corps that couldn’t be satiated, and they believed that reporters were

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Classic Post: Seven Times To Turn Down A Media Interview

Editor’s Note: Since August 2010, I’ve written more than 1,000 posts. Some of the most popular posts have gotten buried over time, so I occasionally unbury especially useful older posts to share with readers who missed them the first time. This article was originally published on December 27, 2010.

If you’ve been reading this blog

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Should You Use A Reporter’s Name During An Interview?

I recently received this email from the communications director for a major league sports team:

“What is your opinion on a speaker (in our case it’s usually the head coach after games) addressing questions by naming each reporter before the answer or finding a spot within the answer to name the questioner? I hear writers talk

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As Seen On TV: What Would You Do In This Situation?

The season finale of HBO’s Veep, which aired earlier this month, featured a hilarious moment that made me wonder what I would do in the same situation.

If you’re not familiar with the program, Julia Louis-Dreyfus plays Selina Meyer, the nation’s first female vice president. The show revolves around Ms. Meyer and her rather colorful staff.

The

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How To Change A Reporter’s Description Of You

A reader recently wrote in seeking advice about how to change a reporter’s description of her as an “opponent” of a proposed new middle school. “The label is convenient,” she writes, but “it sounds negative and oppositional.” More importantly, she says, it’s inaccurate.

“Our town is currently locked in an ongoing school bond debate revolving primarily

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Your Responses: Is This Smart or Dangerous PR Strategy?

Last week, I asked whether it is ever a smart media relations strategy to wait to return a reporter’s call until just before the deadline. By doing so in specific circumstances, I wrote, you might be able to minimize your role in the story while preventing the reporter from writing that you refused to comment.

You

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Question Of The Week: Is This A Smart Or Risky Strategy?

If you’re a regular reader of the blog, you know that I generally advise spokespersons to return a call well before a reporter’s deadline.

Returning calls from reporters on the early side—before they begin writing their stories—can give you influence over the way they view your topic. Your early conversations may lead them to examine angles

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The Best Pitch Letter I’ve Ever Received

I recently received a letter from Dale Dixon, the author of a new public speaking book called Sweating Bullets: A Story about Overcoming the Fear of Public Speaking.

Until I received his note, which was accompanied by a copy of his book, Dale and I had never communicated. But the tone of his pitch letter was

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