The 16 Things Reporters Find Newsworthy

Editor’s note: Three years ago, I published a post containing 11 things that journalists find newsworthy. Since then, many readers have added their thoughts to mine—so today, this list becomes the 16 things reporters consider newsworthy.

If you’ve ever pitched a story idea to a reporter by phone, you know how hard it can be to


Why Cognitive Dissonance Is A Critical Media Strategy

Cognitive dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, or is confronted by new information that conflicts with existing beliefs, ideas, or values. (source: Wikipedia)

I recently worked with a company that is frequently portrayed by the media as


Can You Say “I’m Not Here To Talk About That Topic?”

Bill Maher, the host of HBO’s Real Time with Bill Maher, made some controversial comments about Muslims during one of his recent programs, during which he had a well-publicized debate with one of his guests, actor Ben Affleck.

A few days later, Maher was scheduled to give an interview to a reporter from Salon about a

Spokesperson Defends

A Surprise For People Who Think They Hate Reporters

I’ve worked with many people who don’t trust or like the media. But one recent group of trainees from a public entity was more emphatic in their hatred of the press than I’d ever encountered before.

This group constantly felt besieged by a rapacious press corps that couldn’t be satiated, and they believed that reporters were


Classic Post: Seven Times To Turn Down A Media Interview

Editor’s Note: Since August 2010, I’ve written more than 1,000 posts. Some of the most popular posts have gotten buried over time, so I occasionally unbury especially useful older posts to share with readers who missed them the first time. This article was originally published on December 27, 2010.

If you’ve been reading this blog


Should You Use A Reporter’s Name During An Interview?

I recently received this email from the communications director for a major league sports team:

“What is your opinion on a speaker (in our case it’s usually the head coach after games) addressing questions by naming each reporter before the answer or finding a spot within the answer to name the questioner? I hear writers talk


As Seen On TV: What Would You Do In This Situation?

The season finale of HBO’s Veep, which aired earlier this month, featured a hilarious moment that made me wonder what I would do in the same situation.

If you’re not familiar with the program, Julia Louis-Dreyfus plays Selina Meyer, the nation’s first female vice president. The show revolves around Ms. Meyer and her rather colorful staff.



How To Change A Reporter’s Description Of You

A reader recently wrote in seeking advice about how to change a reporter’s description of her as an “opponent” of a proposed new middle school. “The label is convenient,” she writes, but “it sounds negative and oppositional.” More importantly, she says, it’s inaccurate.

“Our town is currently locked in an ongoing school bond debate revolving primarily

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