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The Media Question You Should Always Answer

At the end of many media interviews, reporters ask this final question: “Is there anything you’d like to add?”

They ask that question not only as a courtesy, but to make sure they haven’t forgotten to ask something that would improve their understanding of your topic. Unfortunately, many stressed interviewees decline to add anything and miss the opportunity to take advantage of that final “gimme” question.

In this post, you’ll find four great ways to answer it.

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The Gold Nugget Reporters Want From You (Media Training Essentials)

In this post, you’ll play the role of a reporter. I’ve crafted a typical interview answer, and I’d like you to select which part of the quote you would use in your story.

As you’ll see, that’s not always an easy task, particularly when speaking to interviewees who speak in the “usual” style.

Here’s how to stand apart from your peers and speak in a media-friendly format that vastly increases the odds you’ll get the quote you want.

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10 Media Ground Rules For Working With Reporters

One media training client told me that he refuses to speak with reporters unless they allow him to approve the story before it runs.

Another told me that her boss surreptitiously records media interviews in case the reporter “screws” him.

Such stories are more common than you might think. And while there’s a place for insisting upon certain interviewing ground rules, it’s also important to make sure your requests are truly in your best interest—and that they don’t violate newsroom protocols. In this post, you’ll learn 10 of the most important ground rules for working with reporters.

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