Good Media Interview Example: A Physician On Robin Williams

In their wonderful book Made to Stick, Dan and Chip Heath offer two ways to describe a pomelo to a person who hasn’t heard of it. 

The first way is to infuse the definition with detail:

“A pomelo is the largest citrus fruit. The rind is very thick but soft and easy to peel away. The resulting


Two Speech Gimmicks That Worked (And One That Didn’t)

Wikipedia defines a gimmick as “a trick or device intended to attract attention, publicity, or business.” For the purposes of this post, I’ll define gimmick slightly differently—as an unusually theatrical device intended to make a speaker’s point much more memorable.  

Because gimmicks are so attention grabbing, they fall under the category of “high risk, high reward.”


The Universal Language Of Public Speaking

In 2003, I traveled to Guatemala with a group of professional communicators from all over the world. We spent one particularly memorable day exploring the Mayan ruins in Tikal, climbing its tall structures and trekking through the forest. It was a magical experience.

But for some reason, the moment I remember best about that trip has


How To Get People To Do What You Want

What’s the best way to get people—an audience, your staff, a teenager—to do what you want them to do?

If you’re like a lot of companies, leaders, or parents, you create a set of rules and policies. Do not give customers a free upgrade without supervisor approval. Get your reports in by the 15th of each

Bookstore Books Sign

Read These Books: Public Speaking, Media Training & Crisis

Note: This page is regularly updated with new books. 

I’ve read dozens of books that focus on media training, crisis management, body language, and public speaking. Many of them are quite good—but a select few have become favorites.

In this post, I list some of my all-time favorites. This isn’t a comprehensive list, as there are


The Elements Of Great Storytelling (And A 9-Year-Old Boy)

What makes a video go viral?

A video featuring Caine, an imaginative 9-year-old boy living in East Los Angeles, spread like wildfire over the past week. It’s easy to see why.

This video features all six of the critical elements of great storytelling (more on those, below).

I’ve never posted an 11-minute video before, but this

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