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The Right Speech Formula For Winning Political Campaigns

Editor’s Note: Today’s guest post was written by Ben Donahower, an experienced campaign operative and award-winning Toastmaster.

Politicians – and their campaigns – too often overlook their audiences. But campaigns that strategically think about to whom the candidate is speaking, and when, get the most value out of political speeches. So how should candidates plan

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The Internet Is Forever: Life After My Viral Video

Editor’s Note: This article was written by Marc Slavin, an attorney and communications consultant based in California. He can be reached at marcslavin@gmail.com.

The Internet is forever.

I learned that lesson in an unforgettable way when my on-camera confrontation with a reporter went viral several years ago. No matter what I do in my life, the

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Why Every PR Pro Needs To Know The Hippocratic Oath

Editor’s Note: This is a guest post by Bobby Zafarnia, who is the founder of Praecere Interactive, a boutique PR and social media consultancy based in Washington, DC.

When handling tough PR problems for clients, I instinctively try to recall similar experiences and run through what worked and what didn’t. For me, this routine exercise reinforces

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Six Ways To Be Funny During A Speech (Without Getting Fired)

Editor’s Note: This guest post was written by Dr. Steve Bedwell, a medical doctor and leadership speaker who uses humor to teach professional development skills to corporate, association, and health care groups.

Here’s the insider secret that comedians don’t want you to know—delivering a line isn’t that difficult. Al Gore, who no one would mistake for

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What I’ve Learned As A Spokesperson: Julia Stewart

Editor’s Note: This is the fifth in an ongoing series of readers sharing what they’ve learned as media spokespersons. Click here to learn more about how to submit your own piece for the “What I’ve Learned as a Media Spokesperson” series. Today’s post comes from Julia Stewart, the owner of Clarity Communications LLC.

As a

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Want To Learn Public Speaking? Try Stand-Up Comedy.

Editor’s Note: This is a guest post by Deborah Brown and Clayton Fletcher of Peppercom, a strategic communications firm based in NYC. I asked them to write this article to describe their fascinating approach to presentation training, which uses comedy to help people break through their inhibitions.

According to surveys, people are more afraid of

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What I’ve Learned As A Spokesperson: Starr Million Baker

Editor’s Note: This is the third in an ongoing series of readers sharing what they’ve learned as media spokespersons. Would you like to submit your own article? Click here to learn more about how to submit a piece for the “What I’ve Learned as a Media Spokesperson” series. Today’s post is by Starr Million Baker,

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Public Speaking: Five Great Ways To End A Speech

This is a guest post by Matt Eventoff of Princeton Public Speaking, who graciously allowed me to reprint a version of his article about closing a speech. An earlier version appeared on his blog.

The moment of truth has arrived.

You had them at the open. The audience was clearly focused, nodding as you delivered

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