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Middle-Aged Media Dog Learns New Media Spokesperson Trick

“Treat every television news camera as if it’s rolling.” That media training mantra goes back to the dawn of the television era of electronic news gathering.

Is the camera on a tripod? Act as though it’s rolling. Is the camera slung over a journalists shoulder? Act as though it’s rolling.

But when it comes to recorded on-camera interviews, there has always been that quiet internal assurance on the part of even the most-experienced spokespersons that you could start over. Not so fast.

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Six Ways To Guard Against The “Fat Cat Backlash”

This is a guest post by Ted Flitton, a public relations professional working in the banking industry. He is also the owner of T Communications. He lives in Calgary, Alberta.

I take no comfort in the escalating tensions between the U.S. and North Korea stemming from the hack attack on Sony Pictures, which resulted in the

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How To Get Your Staff To Behave on Social Media

This is an excerpt from “Practice Safe Social,” a new e-book by crisis pro Chris Syme.

How do you get people to behave on social media? That is the million-dollar question these days. But, celebrities and politicians aren’t the only ones getting in trouble. Unfortunately, social media can make anyone a celebrity—and not in a

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How To Use A Teleprompter And An “IFB” Earpiece

Editor’s Note: This post was written by David Shuster, a former MSNBC and Current TV anchor who currently serves as the managing editor for Take Action News. In this post, he responds to a reader who asked for tips on how to read from a Teleprompter and use an “IFB” earpiece, into which a producer

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Never Let Emotion Trip Up Your Message

Editor’s Note: Brad Phillips is taking two weeks off to celebrate the arrival of his new son. This guest post is by Dave Nagle, a senior communications analyst for the public relations company Vox Optima.

Pick an issue…any issue. (Go ahead, I’ll wait.)

Odds are, you have an opinion about that issue. It’s also a good

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The Ten Commandments Of Damage Control

Editor’s Note: This is an excerpt from “Masters of Disaster,” an excellent new book about crisis communications. The book goes into much greater detail about each of the ten “commandments” mentioned below.

I. Full Disclosure

Everything that can come out, will come out. All too often it’s the drip, drip, drip that causes most of the

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Case Study: How Toyota Crashed Its Brand

Editor’s Note: This case study was originally published in “Masters of Disaster,” an excellent new book about crisis communications. This is one of several case studies the authors highlight in the book.

In January 2009, Toyota officially surpassed GM to become the world’s number one auto company.

Toyota’s success was decades in the making and directly

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Five Ways To Think Like A News Reporter

Editor’s note: Today’s post is an excerpt from PR professional Susan Young’s new Kindle eBook, The Badass Guide of Social Media and Business Communication.

I can’t tell you how many times I’ve heard the phrase, “Think like a reporter.”

Instructors, media pros, and PR wonks tell laymen this all the time. But what does it really mean? How do reporters

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