The Ten Worst Video Media Disasters Of 2012

Written by Brad Phillips @MrMediaTraining on December 13, 2012 – 6:02 am

2012 was an election year, so it’s no surprise that politicians consistently committed the types of gaffes that took their campaigns far off message.

This year, we heard about the “47 percent,” “tacos,” and “chains.” But it wasn’t just politicians in trouble–an executive, a football coach, and three broadcast personalities also made the list.

Without further ado, here are the ten worst video media disasters of 2012!

Honorable Mention: Kathie Lee Gifford: How’s Your Dead Wife?

In May, Today Show host Kathie Lee Gifford committed an embarrassing gaffe when she asked comic Martin Short how his wife was doing. The problem? Mr. Short’s wife, Nancy, died two years ago. It’s not that she made a mistake. It’s that her question, asked in that typically “insider” show business way, suggested a much more intimate friendship with the Shorts than she clearly had.

 

10. Joe Biden: “Republicans Will Put You Back in Chains.”

When speaking in August, Vice President Joe Biden used an unfortunate choice of words that instantly triggered accusations of racism. He told the crowd, in which many African Americans were present:

“Romney wants to let the–he said in the first hundred days, he’s going to let the big banks once again write their own rules, unchain Wall Street. They’re going to put you all back in chains.”

Biden denied that his comments had any racial context, but all politicians should have learned to avoid such rhetorical traps from Ross Perot’s infamous 1992 “you people” remark.

 

9. One Mayor’s Pledge to Eat Tacos

When four police officers in East Haven, Connecticut were indicted on charges of beating Hispanic residents, a reporter asked the town’s mayor, Joseph Maturo, “What are you doing for the Latino community today?”

Mr. Maturo’s shocking response—“I might have tacos when I go home”—led to him being blasted by members of the community, the governor, and the media. The rest of the interview wasn’t much better. This may only rank ninth on the year-end list, but it’s my personal favorite of the year.

 

8. Democratic Consultant: Ann Romney “Never Worked”

Democratic strategist Hilary Rosen caused a stir during a CNN interview in April when she said that Ann Romney “has never worked a day in her life.” Many women were offended at Ms. Rosen’s assertion, especially given that Ms. Romney was a stay-at-home mother who raised five boys.

Rosen’s comment, which helped Republicans neutralize the “war on women,” quickly drew condemnation from within her own party. Within days, President & Mrs. Obama, Vice President Biden, White House Spokesman Jay Carney, and Campaign Communications Director David Axelrod all condemned her remark. 

 

7. Football Coach Offers Cash for Injuring Opponent

In a remarkably violent and vulgar audio tape released in April, former New Orleans Saints Defensive Coordinator Gregg Williams was caught offering players money to injure members of the opposing team before a 2012 divisional playoff game against the San Francisco 49ers. About one player, he said:

“We’ve got to do everything in the world to make sure we kill Frank Gore’s head…we want his head sideways.” About another player, he said, “we fuckin’ take out that outside ACL.”

Mr. Williams’ disgusting rant earned him an indefinite suspension from the NFL. May he never spend another moment on a professional, college, high school, or youth football field.

 

6. Clint Eastwood Hijacks Mitt Romney’s Big Night

On the final night of the Republican National Convention, Mitt Romney accepted his party’s nomination to become the Republican presidential candidate. He proceeded to deliver a fine speech. Unfortunately, actor Clint Eastwood–who took the stage minutes before him–stole many of the headlines Romney had earned.

Eastwood took the stage accompanied by a bar stool. For 11 painful minutes, Eastwood addressed the bar stool as if it was President Obama. It was off message, bizarre, and embarrassing–and the news media spent precious minutes discussing Eastwood afterward instead of Romney.

 

5. Rush Limbaugh Calls Student a “Slut”

Bombastic right-wing radio host Rush Limbaugh isn’t known for mincing words – but his vicious attack on Georgetown law student Sandra Fluke was extreme even by his own loose standards. 

Ms. Fluke testified before a Democratic House panel that Georgetown–a Jesuit university–should be required to provide contraceptive care as part of its health insurance plan. Mr. Limbaugh responded by asking if she was a “slut” or “prostitute” who is “having so much sex, it’s amazing she can still walk.”

He didn’t seem to understand that the cost of a woman’s contraceptive care doesn’t correlate directly to the amount of sex she’s having; nor did he factor in the many health reasons women use contraception. But his advertisers understood, and they fled his show in record numbers.

 

4. Susan G. Komen Founder Blows Crisis Response

Susan G. Komen founder Nancy Brinker appeared on MSNBC after her organization cut off funding to Planned Parenthood, allegedly because Planned Parenthood provides abortion services. The resulting crisis was a disaster for Komen that threatened to destroy in a matter of days the favorable reputation it had built over decades. 

Ms. Brinker bombed the interview, during which she claimed that “the responses we’re getting are favorable,” seemingly oblivious to the firestorm around her. She edgily blamed her critics for not “bothering” to read more about their decision and failed to express any reassurance to her supporters who felt betrayed by the decision.

The group’s fundraising took a major hit, with fewer women participating in Komen’s annual races. In Washington, DC, 40,000 women raced in 2011; only 26,000 did in 2012. Similar drops were reported in several other U.S. cities.

Visit NBCNews.com for breaking news, world news, and news about the economy

 

3. The First Debate and the Other Barack Obama Gaffes

From “The private sector is doing fine” to “If you have a business, you didn’t build that,” President Obama offered his opponents plenty of fodder for negative attack ads.

But it was Mr. Obama’s shockingly lackluster performance in the first presidential debate that may have been the biggest surprise, leading to an immediate decline in his poll numbers and a collective freak out by his Democratic supporters, who wondered how badly he really wanted a second term.

During the debate, Mr. Obama responded to Mitt Romney’s attacks without any discernible passion, instead making meandering points full of “uhhhs.” The video below is an edited compilation of some of Mr. Obama’s more than 200 “uhhhs.” It’s emblematic of how hesitant and unfocused he was throughout the debate.

 

2. The “47 Percent” and the Other Mitt Romney Gaffes

Whether saying “I like being able to fire people,” criticizing London about its Olympics preparation during a trip to the U.K., or boasting about his wife’s two Cadillacs, Republican presidential nominee Mitt Romney couldn’t get out of his own way all year. But it was his comment about the “47 percent” that may have sealed his fate:

“There are 47 percent of the people who will vote for the president no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it….My job is not to worry about those people.”

The video was a disaster for Mr. Romney’s campaign, taking them far off their desired messages just two months before Election Day.

 

1. Todd Akin’s “Legitimate Rape”

Missouri’s Republican Senate candidate, Todd Akin, caused an uproar when he used the phrase “legitimate rape” during an August television interview.

But it was what he said immediately afterward that was both scientifically false and terrifyingly ignorant. Speaking about the possibility of a woman getting pregnant after being raped, he said:

“From what I understand from doctors, that’s really rare. If it’s a legitimate rape, the female body has ways to try to shut that whole thing down.”

Akin’s comment served as a perfect example for Democrats pushing the theme of a Republican “war on women.” Republicans, aware of the damage Akin’s comment would have on the rest of the party, quickly begged him to quit the race. He refused. And Democratic incumbent Clare McCaskill beat him by a whopping 15 points in a race that favored the Republican challenger in many early polls. 

Although Akin wasn’t alone in these types of comments–Indiana’s Richard Mourdock and Joe Walsh swam in similar waters–his was the most high-profile.

Don’t commit your own media disaster! Learn how to remain on message by reading my new book, The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Click here to learn more.

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April 2012: The Five Worst Video Media Disasters

Written by Brad Phillips @MrMediaTraining on April 30, 2012 – 6:10 am

Racial epithets, communists, anti-woman sentiment, and uninhibited profanity.

The most recent episode of Mad Men, you say? Nope. That nonsense didn’t end in 1968.

Without further ado, here are the five worst video media disasters of April 2012!

5. Fox Commentator Drops The F-Bomb On The Air

It’s not so much that liberal commentator Bob Beckel said the f-word with gusto on Sean Hannity’s Fox News Channel show. It’s his reaction that makes this clip priceless. Mr. Beckel didn’t know they were on the air – and his tonal shift from defiance to finger-pointing to contrition unfolds in a couple of highly amusing minutes. 

Although this clip only ranks at number five on the list, it’s my personal favorite of the month.

 

4. Washington, DC Councilman Marion Barry Blasts Asian Business Owners

Former DC mayor and current councilman Marion Barry slammed Asians when he said: “We got to do something about these Asians coming in and opening up businesses and dirty shops. They ought to go.”

Well, at least it’s not like he’s the chair of DC’s Committee on Aging and Community Affairs, which is responsible for Asian issues, right? Oh, wait, he is? Wow. That’s quite a gaffe.

 

3. Look Out, Joseph McCarthy. You Have Competition.

Did you know that there are between 78 to 81 Democratic members of the House of Representatives who are members of the Communist Party?

Nope, that’s not a headline from 1954. That McCarthy-esque statement came from Rep. Allen West (R-FL) during a town hall meeting earlier this month, evoking the worst days from the Red Scare.

I’m just waiting for someone to ask him, “Have you no sense of decency, sir, at long last? Have you left no sense of decency?”

DID YOU MISS THE TEN WORST MEDIA DISASTERS OF 2011? CLICK HERE TO CATCH UP.

2. Football Coach Pays Players to Injure Competitors

In a remarkably violent and vulgar audio tape, former New Orleans Saints Defensive Coordinator Gregg Williams was caught offering players money to injure members of the opposing team. About one player, he said:

“We’ve got to do everything in the world to make sure we kill Frank Gore’s head…we want his head sideways.” About another player, he said, “we fuckin’ take out that outside ACL.”

 

Mr. Williams’ disgusting rant earned him an indefinite suspension from the NFL. May he never spend another moment on a professional, college, high school, or youth football field.

 

1. Hilary Rosen Slams Ann Romney

Democratic strategist Hilary Rosen handed Republicans a giant cudgel when she said that Ann Romney “has never worked a day in her life.” Many women were genuinely offended at Ms. Rosen’s assertion, especially given that Ms. Romney was a stay at home mother who raised five boys.

Ms. Rosen should have known better, especially since these types of comments have drawn scrutiny in the past. In 1992, Hillary Clinton caused her husband’s campaign unnecessary heartache when she declared that, “I suppose I could have stayed home and baked cookies and had teas, but what I decided to do was to fulfill my profession.”

Ms. Rosen’s comment, which helped Republicans neutralize the “war on women,” quickly drew condemnation from within her own party. Within days, President Obama, First Lady Michelle Obama, Vice President Biden, White House Spokesman Jay Carney, and Campaign Communications Director David Axelrod all condemned her remark. 

 

Bonus 1: Woman-Lover Herman Cain Says Men Are Better Informed

Why do men support Mitt Romney more than women? It’s because men are better informed, according to former GOP frontrunner Herman Cain. Is it me, or can you not wait for this “war on women” to end?

 

Bonus 2: West Virginia Senate Candidate Compares Smoking Ban to Hitler

John Raese (R-WV) thinks that a smoking ban is the “same thing” as Adolf Hitler’s policy that forced Jews to wear a Star of David so they could be more easily identified. A hint to all politicians and pundits: the Hitler/Nazi analogy rarely works.

 

Bonus 3: CNN Reporter Says F-Word And N-word Live On Air

While quoting a Facebook page of an Oklahoma criminal suspect, veteran CNN Correspondent Susan Candiotti used a rather vulgar phrase. I understand why she wouldn’t want to dilute the stark language by replacing epithets with euphemisms. But on CNN, which is blared in businesses, restaurants, airport terminals and hotel lobbies across the country? Bad idea, and Ms. Candiotti should have known better. 

 

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