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How To Win When You’re Ranked Dead Last

I often get emails from readers saying something like this: “I know you post a lot of media disasters. Do you have a good example of a spokesperson doing things right?”

We’ve posted many good interviews through the years—but since there’s such interest in the topic, I wanted to post one of my favorites, a May 2013 interview with Spirit Airlines CEO Ben Baldanza.

At the time, his airline had been ranked last in customer satisfaction by Consumer Reports. Few executives want to go on television to defend such a dismal ranking—but Baldanza appeared energized by the challenge.

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Good Media Interview Example: A Physician On Robin Williams

In their wonderful book Made to Stick, Dan and Chip Heath offer two ways to describe a pomelo to a person who hasn’t heard of it. 

The first way is to infuse the definition with detail:

“A pomelo is the largest citrus fruit. The rind is very thick but soft and easy to peel away. The resulting

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The 14-Year-Old Who Crushed An Arrogant Interviewer

If everybody performed in interviews like 14-year-old Rachel Parent, Brad and I would be out of a job.

The young Canadian activist founded an organization called “The Kids Right To Know” that campaigns for mandatory labeling of foods containing genetically modified organisms (GMOs). She has organized and spoken at rallies against GMOs and just happens to

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Six Things You Can Learn From This Great Media Guest

I don’t care about Davy Crockett. I’ve never been much into American folk heroes, and most of what I know about Crockett comes from the hit 1950s song. 

So why am I suddenly writing about Davy Crockett?

Last Thursday, historian Michael Wallis appeared on The Daily Show With Jon Stewart to discuss his new book,

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The Right Way To Do a Crisis Press Conference

People love watching media mistakes, and I’m as guilty as anyone of airing the worst media disasters on this blog. But once in a while, someone gets it exactly right – and today’s blog story will highlight one of the best crisis press conferences I’ve seen this year.

During the early evening of September 9th, a

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