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Beyond The Interview: How To Influence a News Story

In this guest post, a fellow media trainer writes that “One of the key success strategies we’re seeing from our media training sessions is a shift in focus from interview practice to non-interview practice.”

He writes, “That’s not to say that practicing interviews isn’t the most important aspect of media training—it is. But there are some sophisticated non-interview techniques that can influence the story perspective.”

In this post, he will offer you several ideas to help influence the final story—before the interview ever takes place.

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