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Bill Cosby: His Scandal, Five Months Later

Editor’s Note: A student at North Carolina’s App State recently wrote and asked me a series of questions about Bill Cosby for a case study he’s working on. It’s been almost five months since the Cosby scandal broke, so this feels like a good time to revisit the case with some distance. Here is our

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Why Social Media Can Make or Break You In Crisis

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.

Imagine you’re the communications director for Hartown Manufacturing, a midsize company based in California. You’re responsible for all communications in the western United States.

One morning, you arrive at work and log in to your Twitter account. You’re scrolling

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Was Hillary Clinton’s Email Press Conference Effective?

Hillary Clinton faced reporters for 20 minutes this afternoon to answer questions about the personal email account she used while serving as Secretary of State.

Secretary Clinton repeatedly came back to the same talking points: She had operated within the rules of the State Department and opted to use a personal account (and her own server)

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What We Owe Justine Sacco

The most-viewed article on The New York Times website today is about Justine Sacco, the PR executive whose infamous tweet from December 2013 sent her life—and her career—into turmoil.

The article, titled “How One Stupid Tweet Blew Up Justine Sacco’s Life,” paints a sympathetic portrait of Sacco (and others) who have endured the painful wrath of

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Free Advice To NBC News And Brian Williams

NBC Nightly News anchor Brian Williams announced yesterday that he would take a voluntary leave of absence from his broadcast. It’s a smart—and necessary—move that preserves the most options for both the anchor and his network.

In this post, I’ll offer NBC News and Brian Williams a few ideas about how to handle this controversy most

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What Is Brian Williams’ Best Crisis Management Strategy?

I wrote last night about the career-threatening controversy enveloping NBC Nightly News anchor Brian Williams (read that post here), who repeatedly told a false story about being under enemy fire while covering the invasion of Iraq in 2003.

The evolution of his tale is quite damning. CNN has a good timeline of how Williams changed the

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Did Brian Williams Really Misremember Being Shot At?

I like NBC Nightly News Anchor Brian Williams. My wife and I DVR his nightly newscast and, on nights we can find the time, we watch at least the “A block” of his newscast. So it’s entirely possible that my favorable feelings toward Mr. Williams are coloring my perspective on a story that emerged late

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Brad Phillips On The Crisis Intelligence Podcast

Melissa Agnes is one of my favorite crisis communications professionals in the business, so I was thrilled to be invited as her guest on her excellent podcast.

Our conversation lasted for an hour—but she kept it fast moving, full of useful information and fun. Among other topics, we discussed the following (as summarized on Melissa’s site):

What

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