The U.S. Army: Don’t Let The Door Hit You On The Way Out

Written by Brad Phillips @MrMediaTraining on November 20, 2014 – 5:02 am

“For the first time since the end of the Cold War in the 1990s, the Army is shrinking.” So begins a recent New York Times article that profiles several officers who had planned on remaining with the Army for their entire careers but are being pushed out years earlier than expected due to budget cuts.

According to the Times, close to 1,200 captains and 550 majors will soon be out of work, with additional layoffs scheduled next year. And the choices about which officers will remain with the Army—and which will not—are raising some eyebrows:

“Many are being pushed out despite having good records. When the Army announced the impending officer cuts a year ago, officials said they would target officers with evidence of poor performance or misconduct.

But an internal Army briefing disclosed by a military website in September showed the majority of captains being forced out had no blemishes on their records. The briefing, a copy of which was obtained by The New York Times, also showed that officers who had joined the Army as enlisted soldiers, then endured the demanding process required to rise into the officer corps, were three times as likely as captains who graduated from West Point to be forced to retire.”

NYT Army Story 2

The officers’ stories are full of hardship. Some are receiving dramatically smaller pensions than they expected, others are flirting with bankruptcy, and many are feeling a sense of loss and betrayal. In response, the Army issued a statement that failed to match or acknowledge the emotion of these stories. Worse, it appeared to slight the officers who had been let go:

“Selections for separation are based on a soldier’s manner of performance relative to their peers while serving as a commissioned officer,” Lt. Col. Benjamin Garrett, an Army spokesman, said in an email. “The boards retained those with the highest demonstrated levels of performance and the most potential for future contributions on active duty.”

Ouch. I’m sure the men and women who served were thrilled to see their work dismissed in such cold terms.

This statement suffers from the same problem as the one I highlighted last week regarding the medical center that treated Joan Rivers: It’s bereft of humanity.

US-Army-Logo_thumb.jpg

In fairness, it’s entirely possible that Lt. Col. Garrett’s full statement contained more human language, but was cut from the story by the reporter. Even if that’s the case, this quote highlights the need to only send a reporter a short quote that can’t be easily edited down. As an example, this quote would have avoided the problem of sounding unnecessarily harsh:

“Dismissing an officer for budgetary reasons is always an excruciating decision. Although we made selections for separation based on a soldier’s manner of performance, many well-qualified and decorated officers are not being retained. We honor their service and are fully committed to easing their transitions to post-military life.”

Since this is the second time I’ve written about this topic in as many weeks, I’ll propose a new rule: When drafting a crisis statement, always remember that you’re just a person, talking to another person.

A grateful h/t to presentation coach Gary Genard, who tweets at @GaryGenard.

I often tweet about stories that don’t appear on the blog. Join me! I’m at @MrMediaTraining.

 


Tags: , ,
Posted in Crisis Communications | Please Comment »

Bill Cosby Gives Rape Allegations The Silent Treatment

Written by Brad Phillips @MrMediaTraining on November 15, 2014 – 8:57 pm

Several women have accused Bill Cosby of rape and sexual misconduct over the past decade. But the accusations, which have received only sporadic media coverage in the past, came roaring back to the headlines this week after a fellow standup comedian called Cosby a rapist on stage. 

To make matters worse for Cosby, a Twitter campaign he supported this week that intended to make him a “meme” backfired badly.

Cosby Meme

Although Cosby reportedly reached a financial settlement with at least one of his accusers, he has never been prosecuted. According to Mark Whitaker, a journalist who wrote Cosby’s biography, there have been “no definitive court findings, no independent witnesses.” 

Nonetheless, the allegations are suddenly having a legacy-threatening impact on Cosby’s career. His scheduled appearances on The Queen Latifah Show and Late Night With David Letterman are off, and many media writers are wondering whether his forthcoming NBC sitcom will still make it to air. (Editor’s note: His NBC sitcom has now been canceled, his Netflix special has been called off, and reruns of “The Cosby Show” have been pulled from TV Land.)

Cosby appeared on NPR’s Weekend Edition this morning to discuss an unrelated topic. When host Scott Simon asked him to comment on the allegations, Cosby said….nothing. (Simon had to tell the audience that Cosby was shaking his head). When Simon tried a second time, there was complete silence once again. When Simon tried a third time, still nothing.

Cosby’s silence doesn’t equal guilt. I always keep in mind former California Congressman Gary Condit who, in 2001, remained publicly silent for weeks about his role in the disappearance and murder of intern Chandra Levy. While the public took his quiet public stance as a sign of his guilt, he was later found to have no role in her disappearance.

But whether it’s fair or not (and to be clear, I believe it’s entirely possible that his numerous accusers are telling the truth), Cosby’s radio silence will likely be seen by many—I’d guess most—as a sign of his guilt. And although Cosby has maintained his innocence either directly or through his representatives in the past, he’s had nothing to say on this latest—and most threatening—wave of negative publicity. 

Cosby’s strange silence on NPR guaranteed more publicity for the allegations against him than a banal response would have (e.g. “I’ve answered questions about this topic in the past, and I’m not going to help keep this story alive by commenting further.”)

Bill Cosby

All of this raises a question: If he was unprepared or unwilling to answer a question on a topic that would so obviously come up, why did he proceed with the interview? Why not stay out of the public eye until either the media coverage died down or he had something more substantive to say? Although I usually think that remaining silent during a swirling controversy is a bad idea, remaining silent during a national media interview is an even worse idea.

I was a teenager during The Cosby Show’s run. I loved the program. Now that I have a toddler son, I’ve often thought about buying the series when he’s a bit older and enjoying classic Cosby moments together: Dr. Huxtable taking Monopoly money from Theo; Rudy lip syncing to a Ray Charles classic; the high fives that follow the discovery that Theo is dyslexic. 

But these allegations throw into question for me whether Cosby is the moral force I want to share with my son. My guess is that I’m not alone in those concerns. For that reason, and others that are far more important, my sense is that Cosby will need to address these allegations more directly soon—or risk losing further bookings, his forthcoming show, and his reputation.

UPDATE: NOVEMBER 16, 2014, 10:00 AM:

Bill Cosby just tweeted a statement from his attorney that reads:

“Over the last several weeks, decade-old, discredited allegations against Mr. Cosby have resurfaced. The fact that they are being repeated does not make them true. Mr. Cosby does not intend to dignify these allegations with any comment. He would like to thank all his fans for the outpouring of support and assure them that, at age 77, he is doing his best work. There will be no further statement from Mr. Cosby or any of his representatives.

- John P. Schmitt, lawyer for Bill Cosby”

His refusal to speak will not quell this controversy. If anything, it will achieve the opposite, since it will leave an open, undefended playing field for his accusers to have their stories heard. If he’s guilty of these allegations, his silence might be better for his long-term reputation than an overt confession or unconvincing media interview. But if he’s innocent, his refusal to speak will cement for many, unfortunately, that the allegations are true. 

UPDATE: NOVEMBER 21, 2014

I appeared on Washington’s WTOP radio to discuss this case. You can hear the audio here.

 

What do you think? Please leave your thoughts in the comments section below.

 


Tags: ,
Posted in Crisis Communications | 5 Comments »

Joan Rivers: Her Medical Clinic’s Cold Statement

Written by Brad Phillips @MrMediaTraining on November 12, 2014 – 5:04 am

Yorkville Endoscopy—the New York clinic that performed the fatal procedure on Joan Rivers—committed a series of major mistakes while treating her, according to a determination released this week by the New York Department of Health and Human Services. According to The Hollywood Reporter, the violations include the following jaw-dropping lapses:

“Not obtaining the patient’s consent for a procedure, mistakes in administering the anesthesia Propofol, failing to take Rivers’ weight, allowing an unauthorized doctor to perform a procedure at the facility and violating the patient’s privacy by taking a cell phone photograph during surgery.”

In response to the new report, Yorkville Endoscopy released the following statement to The Hollywood Reporter and other news outlets:

“From the outset of the Aug. 28 incident described in the CMS Report, Yorkville has been fully cooperative and collaborative with all regulatory and accreditation agencies. In response to the statement of deficiencies, Yorkville immediately submitted and implemented a plan of correction that addressed all issues raised. The regulatory agencies are currently reviewing the corrective plan of action and have been in regular contact with Yorkville. In addition, the physicians involved in the direct care and treatment referenced in the report no longer practice or provide services at Yorkville. Yorkville will continue its commitment to complying with all standards and accreditation requirements. Yorkville has been and remains open and active and is fully accredited by an independent review organization. The staff and providers are focused on providing the highest quality and most advanced care possible to its patients.”

Joan Rivers via David Shankbone

Their statement doesn’t convey even the barest amount of apology, express remorse, or say anything that makes me believe that they are patient-centric. Instead, it appears to be a self-interested statement intended to say as little as possible, limit legal damages, and convince regulators that they deserve to continue receiving Medicare money.

Yes, I understand that the practice has to be careful with impending litigation on the horizon, so it’s responsible for attorneys to play an important role in writing and vetting this statement (as they surely did). But does this statement really accomplish much? After reading such damning findings, I suspect most people would be outraged—her doctor took a selfie with Ms. Rivers as she was unconscious?!? Yorkville’s cold, carefully parsed statement doesn’t acknowledge that underlying emotion at all, making me wonder whether future potential patients would feel assured and safe enough to put their lives in Yorkville’s hands. I know I wouldn’t.

Then again, my guess is that Yorkville’s primary audience isn’t patients, but rather the regulators and accreditation agencies who will ultimately decide whether Medicare and other insurance patients can continue to receive coverage at their practice. 

Yorkville Endoscopy

Personally, I would have pushed for a more human-sounding statement such as this one:

“Patients place their trust in us, and we have a sacred obligation to uphold it. There was a breach in that trust recently, which we find completely unacceptable and took immediate action to correct. The physicians involved in the direct care and treatment referenced in the report no longer practice or provide services at Yorkville. 

Our sole focus is to make sure that every patient who walks through our doors knows they will be treated by expert physicians and cared for by professional healthcare workers. They should also know that the deficiencies that were identified by regulatory and accreditation agencies have been corrected.”

I know that the second line of that statement sounds like an admission of guilt. But other medical facilities, such as Johns Hopkins, have gone even further than I’m suggesting, offering affected patients a straightforward “I’m sorry.”

From my perspective, the facts seem rather self-evident here, meaning they would gain more from admitting the obvious in a quest to regain public trust than from fearing an increased payout by including such a line. (If Yorkville’s insurance carrier is preventing the clinic from making such a statement, it’s a good reminder to negotiate a policy that contains more flexibility for communications during a reputational crisis.)

If they weren’t willing to say more, should Yorkville Endoscopy have even released a statement at all? I’d say yes, if only because it prevented the media from saying the practice had “no comment,” which would have looked even more damning. Plus, I generally believe that some communication is better than no communication. But I sure wish they had left the generic legal “cover your ass” template behind and said something that inspired genuine confidence in their work instead.

 

What Do You Think Yorkville Endoscopy Should Have Done?

View Results

Loading ... Loading ...

Joan Rivers photo credit: David Shankbone via Wikimedia Commons

 


Tags: , ,
Posted in Crisis Communications | 1 Comment »

The Apology Everyone Uses (And That May Not Work)

Written by Brad Phillips @MrMediaTraining on October 28, 2014 – 1:21 pm

Professional Golfers Association (PGA) President Ted Bishop was forced out of his job late last week after posting comments to his social media accounts that many people found sexist. On Facebook, he wrote the following to criticize a golfer:

“Used to be athletes who had lesser records or accomplishments in a sport never criticized the icons. Tom Watson (8 majors and a 10-3-1 Ryder Cup record) and Nick Faldo (6 majors and all-time Ryder Cup points leader) get bashed by Ian James Poulter. Really? Sounds like a little school girl squealing during recess.” 

He also tweeted the following:

Ted Bishop Tweet

As career-ending tweets go, that one might seem mild. But it’s important to place it into the larger context of women in golf, an exclusionary history the PGA has long been trying to improve upon.

Mr. Bishop, like many others in his situation, defended his record on women’s issues, arguing that his words weren’t representative of his true views (here’s his interview and apology on The Golf Channel). I’ve written before about that fashionable but increasingly non-credible apology—and questioned whether it can be possible for a person to refer derisively to men as “little school girls” without harboring at least some disrespect for girls.

That canned apology has become such a cliché that fictional television character Selena Meyer—who plays the Vice President of the United States on HBO’s Veep—has recorded this spot-on parody of it:

If an apology has become so hackneyed that it’s the stuff of parody, it’s probably a sign that it’s no longer as effective as it once was. That said, it still may be the best of a set of lousy options for many people in crisis—and, depending on the context, it may still work for some people. But they shouldn’t expect this type of apology to be a panacea that erases their statements and leads to immediate forgiveness.

Thanks to reader John Kelley for sending me the “Veep” video.

Like the blog? Read the book! The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview is available in paperback, for Kindle, and iPad.

 

 


Tags: , , ,
Posted in Crisis Communications | 2 Comments »

An Invitation To Justine Sacco

Written by Brad Phillips @MrMediaTraining on October 3, 2014 – 4:02 am

Dear Ms. Sacco:

Along with many thousands of other people, I followed your story late last year after you sent an incendiary tweet that spread around the globe within a few hours.

As far as I can tell, you haven’t discussed the incident publicly since that time (with the exception of issuing an apology through a South African newspaper). Reports suggest that after volunteering in Ethiopia for a month, you’ve gotten another PR position with the website “Hot or Not.”

I’d like to offer you a forum for your first interview since the incident. I’m sure you’ve already been approached by dozens of news organizations, bloggers, and websites, but my interest in speaking to you is at least somewhat different from theirs.

Justine Sacco Tweet

Many of this blog’s readers are PR practitioners, and they’re interested in applying the lessons learned from your case to other clients. We’ve all observed the media dynamic that occurs after a major sex scandal (e.g. Monica Lewinsky, Fawn Hall), a racist tirade (e.g. Mel Gibson, Michael Richards), or unusual public behavior (e.g. Anthony Weiner, Rob Ford). Those cases are all different from yours, of course, but the same questions remain: What should you do now? How can you move on from such an incident? And most importantly, what have you learned from this experience that other people can benefit from?

I’m not offering a softball interview—I’d ask the questions that should be asked in any credible encounter that conforms to news standards. But I would promise you fairness. None of my questions would be gratuitous, I wouldn’t distort any of your quotes to make the story more salacious, and I won’t create a snarky title to generate more clicks. My post would be direct, honest, and fair to the story.

If you’d prefer, I’d also be willing to record and post the entire interview—which we could conduct in person (I’m in the New York area), via Skype, or by phone—so that viewers or listeners could judge your words in their full context, not through my edited version of our interview.

If you’d like to speak off the record to discuss the possibility of an on-the-record interview, you can contact me at Brad@PhillipsMediaRelations.com.

Thank you,

Brad Phillips

 


Tags: ,
Posted in Crisis Communications | 1 Comment »

Sorry, Mr. Whatever Your Name Is—You Weren’t Ambushed

Written by Brad Phillips @MrMediaTraining on September 29, 2014 – 5:02 am

Several years ago, I went on a date with a woman I had met on a dating website. She listed her age as 33—but after I had gone on several dates with her, she confessed to being 37.

I’m well aware of the sensitivities regarding age and understand the motivations behind someone lying about theirs. But I couldn’t get out of my mind that she had deceived me before we had even met and continued the lie for several dates—and for that reason (and not due to her actual age), I ended our brief relationship.

Voters in Laguna Beach, California must be feeling a similar sense of deception from Laguna Beach City Council candidate Jon Madison. According to the Laguna Beach Coastline Pilot, Mr. Madison—if that’s his real name, which is also in doubt—“falsified his age, educational and work histories on his campaign website.”

Jon Madison

Mr. Madison had a rather interesting response to questions posed by the Coastline Pilot about his numerous biographical inconsistencies: 

“I am who I am,” Madison said in an interview after the forum. “I don’t think my educational history or my age or voter registration has anything to do with what I’m trying to do in this city.”

The Orange County Register reported Sunday that Madison may have lied on his campaign website about degrees he earned from two universities, in addition to apparent discrepancies in his birth date and work history….

“This is my first rodeo, and I’m disappointed that the media are bringing me down,” Madison said, adding that he is confused about why the six other council candidates are not receiving similar media attention. “I feel like I’m being ambushed. Come to my restaurant, even when I’m not there, and ask people what they think of me. They’ll tell you who I am.”

Jon Madison Means Business

 

What Could He Do Now?

To me, those unanswered allegations are disqualifying. But his case made me wonder what I would advise Mr. Madison to do if he asked me to take him on as a client (this is hypothetical; I’d respectfully turn down the work). 

Assuming these media reports are true, I’d advise Madison to do three things: Admit, apologize and ask forgiveness. I’d want to learn what forces led Mr. Madison to lie about his biography. If it was due to a normal human vulnerability—insecurity about his age or educational background, for example—I suspect some voters would be willing to overlook his past. But in order to do that, they would require complete honesty from this point on.

As an example, I could imagine him saying something like this:

“Media reports about my age and educational background are true. I didn’t complete the level of education I wish I had and always felt badly about that—so I made up a backstory about myself that allowed me to get through the day with a bit more pride. I’m sorry about that. Once I started telling those stories, it always felt like it was too late to come clean.

Over the past many years, I’ve met thousands of people at my restaurant—and they know the type of man I am. I’m asking people to look past the mistakes I’ve made in the past, make judgments about me based on the person they’ve gotten to know, and promise to always be truthful with voters as their public servant.”

Would that persuade me personally? No. But I suspect many people would appreciate that candor and give Madison a second look. Remember: Anthony Weiner briefly led in polls for the New York City mayor’s race last year, a sign that voters are often willing to overlook bad personal decisions.

What do you think? Please leave your thoughts in the comments section below.

h/t Political Wire

 


Tags: , , ,
Posted in Crisis Communications | 2 Comments »

Social Media Fail: Let’s Make Fun Of Mental Illness!

Written by Brad Phillips @MrMediaTraining on September 21, 2014 – 4:40 pm

JOY—the fashion and lifestyle chain that has 26 locations throughout the United Kingdom—is the latest brand to create unnecessary controversy by tweeting something stupid.

The trouble started yesterday when a customer complained via Twitter about a greeting card that the store has for sale.

Joy The Store Greeting Card

At first glance, I didn’t find this card offensive. But that’s the thing about offense: I don’t get to decide what’s sincerely offensive to other people; they do. And if a customer makes their sincere objection to this greeting card known to JOY, the company—at the very least—should know better than to antagonize the person who complained.

Instead, JOY said this:

Joy The Store Problem Solved

 

The customer responded by tweeting: 

Joy The Store Retort

 

To which JOY responded with its biggest error of all:

Joy The Store Rude

Now that offends me. To dismiss a polite customer who raises a sincere concern about stigmatizing mental illness by mocking people with bipolar disorder is completely beyond reason.

 

But Then They Made It Worse…

As is predictable in these situations, JOY apologized earlier today, but with one of those insincere, completely inauthentic apologies:  

Joy The Store Apology

 

How, exactly, their tweets were intended to “create dialogue” about mental illness is beyond my comprehension. The company’s Facebook apology was even worse:

Joy Facebook Apology

 

As their Facebook comments section shows, their customers aren’t buying it:

Joy the Store Facebook Commentrs

 

Why JOY’s Customers Shouldn’t Be So Quick To Forgive…

There have been far too many social media fails by this point for a brand to be quickly forgiven for committing its own. By now, they should know better—and if they don’t, their ignorance is no longer an excuse. There are only three possibilities in this case:

1. This is a deliberate strategy: It’s entirely possible that JOY is intentionally using outrage to spark a “crisis,” get attention for the brand, and increase name recognition. Giving credence to this theory is that Kenneth Cole—who has admitted creating these “social media crises” on purpose—apologized with almost the same response, that he was trying to “provoke a dialogue.”

2. The social media team is poorly trained: It’s 2014. There is no shortage of great consultants and experts available to help brands get their social media right. If the brand failed to train its staff properly, this incident is very much its own fault.

3. The employee went rogue. I doubt this one. Since the apology—which should have involved executives—had the same unapologetic tone, this incident strikes me as far more reflective of the brand than an exception to the rule.

UPDATE: SEPTEMBER 22, 2014, 1:16 p.m. Eastern U.S. Time

JOY just issued its second apology in as many days. Unfortunately, this apology comes only after botching the first apology. As a result, its sincerity will immediately be called into question by many people—including me—who wonder why a heartfelt apology should take two takes to get right.

Even though this apology is better than the first, it’s still not great. The store is placing the blame onto a staffer, but not acknowledging that management itself bears responsibility for insufficiently training its staff or for making the wrong person responsible for its Twitter feed.

Joy The Store Apology Take Two

What do you think? Please leave your thoughts in the comments section below.

 


Tags: , , , ,
Posted in Crisis Communications | 2 Comments »

Roger Goodell’s Press Conference: Did He Say Enough?

Written by Brad Phillips @MrMediaTraining on September 19, 2014 – 5:12 pm

NFL Commissioner Roger Goodell finally faced reporters today in an effort to save his job and quell growing public outrage over his poor handling of a domestic abuse case involving a player.

The Context

The crisis began when this video, showing Baltimore Ravens star Ray Rice dragging his fiancée’s unconscious body off an elevator, appeared on TMZ.

 

Despite seeing that video and confirming directly with Ray Rice that he had hit his fiancée, Goodell decided to suspend him for just two games, far less than many players get for smoking a joint. When TMZ released new video of Rice actually punching her, the public reaction was even more profound.

 

How Did He Do Today?

Goodell adhered to many crisis communications best practices. Among other things, he:

  1. 1. Apologized directly and unequivocally: “I got it wrong with the Ray Rice matter, and I apologize for that…I let myself down. I let everyone else down.”
  2. 2. Expressed his commitment to make it right: “We have seen too much of the NFL doing wrong. That starts with me…but now I will get it right and do whatever it takes to accomplish that.”
  3. 3. Appointed a third party investigator—former FBI director Robert Mueller—to examine the League’s handling of this situation and make recommendations to strengthen its personal conduct policies.
  4. 4. Partnered with and made significant financial contributions to domestic abuse organizations.
  5. 5. Brought in experts on domestic abuse to help the League improve its policies.
  6. 6. Conveyed a serious tone that made clear that he was chastened by this incident and committed to doing better.

Roger Goodell Press Conference

 

And Yet…

There are times when checking all of the “Crisis Communications 101” boxes isn’t enough, and when doing many of the right things simply comes too late.

What’s inescapable is that Mr. Goodell is only giving this press conference now because he missed numerous opportunities to do the right thing when he originally had the chance. He appeared to blame the League’s pathetic two-game suspension of Rice on an outdated personal conduct policy written in 2007, as if domestic abuse is a new issue that’s cropped up in the past seven years.

As a result, this entire press conference was reactive, not proactive. It was done out of necessity, not choice, which tends to at least partially undercut even the most sincere statements of apology. 

 

The Question I’m Still Left Asking

It appears that the NFL, rightfully bruised by this crisis, has finally committed to taking this issue more seriously. But Mr. Goodell failed to answer one critical question during his press conference: Why does he need to be the person to lead the NFL through these changes? Why is this man, who just a few months ago thought that a brutal assault of a woman warranted a mere two-game suspension, the best person to demonstrate the seriousness with which the NFL suddenly treats this topic?

As the clip above shows, Goodell tries to answer that by saying that he’s still capable of leading since he has now acknowledged his mistake. That’s a thin rationale, and it’s one that appears at odds with the stance he takes with players. As Baltimore Ravens wide receiver Torrey Smith tweeted: 

Torrey Smith

 

Will His Press Conference Work?

Goodell’s job today wasn’t to end the crisis but to staunch the bleeding. He might have succeeded in that.

Appearing before cameras—even if his performance was far from perfect—might serve to take some of the air out of this story. He might even get lucky if another non-NFL sports crisis breaks and distracts reporters and fans from the NFL’s problems for a while.

The League’s owners appear to be giving him time to make things right. Based on today’s performance, my hunch is that he’ll hang on as commissioner for a while and that his resignation isn’t imminent. What do you think?

 

From a Crisis Management Perspective, How Did Roger Goodell Do Today?

View Results

Loading ... Loading ...

Related Posts Plugin for WordPress, Blogger...


Tags: , , , , ,
Posted in Crisis Communications | 3 Comments »

Join our email list to get our 21 most essential media training tips

An Amazon #1 PR Bestseller: The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview. Learn more.

  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

  • Comments or Tips?

  • Media Requests

    To book Brad Phillips for a media interview, please e-mail Contact@MrMediaTraining.com
  • In The News

    Click here to see media coverage of Brad Phillips and the Mr. Media Training Blog.
  • Media Training

    Click here for more information about our customized media training workshops. To book a media training workshop, e-mail Info@PhillipsMediaRelations.com