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Is It A Bad Idea To Delete An Offensive Tweet?

A public relations professional recently argued that people who tweet something offensive shouldn’t delete it.

Deleting the offensive tweet doesn’t make it go away, he argued, and sometimes the fact that a person deleted it only makes the story bigger.

That may be true, but I disagree. Deleting offensive tweets makes sense for several reasons. But there’s one mandatory step people must take before pressing the “delete” key.

Melanie Streeper

No, No, No: This Is Not How You Handle A Media Ambush

Last week, PR Daily and PR Newser covered the story of a St. Louis public information officer named Melanie Streeper, who attempted to thwart a reporter from interviewing her boss by shouting “No, no no!” repeatedly, as cameras rolled.

Local reporter Elliott Davis wanted to ask St. Louis Comptroller Darlene Green about her take-home car, which


The Brian Williams Today Show “Comeback” Interview

Brian Williams appeared with Matt Lauer on NBC’s Today Show this morning in his first interview since getting caught fabricating stories about past news events.

Although I thought it was a bad idea for Williams to be interviewed by one of his NBC colleagues—which throws into question the independence of the interview—Lauer asked many of the


How To Prepare For A Ted Talk | Public Speaking Tips

Crisis management professional and friend of the blog Melissa Agnes recently delivered her first TEDx Talk.

Her talk, “The Secret to Successful Crisis Management in the 21st Century,” made the case that being proactive during a crisis isn’t enough—but that companies need to be thinking proactively during their day-to-day business operations.

“Crisis management today, in large part,


Tom Brady: Hero Worship Leads To Lame Crisis Response

On Wednesday, a 243-page report found it was “more probable than not” that New England Patriots Quarterback Tom Brady was “at least generally aware of the inappropriate actions” his team’s staff took to deflate footballs in January’s AFC Championship game against the Indianapolis Colts.

In other words, there’s a better chance than not that Brady is


ESPN Reporter’s Vile Rant And Useless Apology

I try to be objective on this blog, but this story makes my blood boil.

Britt McHenry, an ESPN reporter based in Washington, DC, was caught on tape recently berating, belittling, and dehumanizing the cashier at a tow lot. Her vicious, bullying, and entitled rant would make her the perfect cast member for the next installment


Bill Cosby: His Scandal, Five Months Later

Editor’s Note: A student at North Carolina’s App State recently wrote and asked me a series of questions about Bill Cosby for a case study he’s working on. It’s been almost five months since the Cosby scandal broke, so this feels like a good time to revisit the case with some distance. Here is our


Why Social Media Can Make or Break You In Crisis

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.

Imagine you’re the communications director for Hartown Manufacturing, a midsize company based in California. You’re responsible for all communications in the western United States.

One morning, you arrive at work and log in to your Twitter account. You’re scrolling

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