The Elements Of Great Storytelling (And A 9-Year-Old Boy)

What makes a video go viral?

A video featuring Caine, an imaginative 9-year-old boy living in East Los Angeles, spread like wildfire over the past week. It’s easy to see why.

This video features all six of the critical elements of great storytelling (more on those, below).

I’ve never posted an 11-minute video before, but this

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