
Media Interview Bridging: Is Bridging An Outdated Practice?
In my series about media interview bridging, I’ve explained the importance of bridging and showed you how to execute the technique effectively.
But I wanted to acknowledge a debate in the public relations industry about whether or not bridging is an outdated practice that should be abandoned.
My short answer to that question is no. But the critics make a few points worth examining—so in this post, I’ll look at the main objections and assess their validity.
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