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Fighting Back Against False Media Stories: Two Examples

In The Media Training Bible, I included a lesson called “Three Things To Do When You’re Falsely Accused.” One of my recommendations was to consider offering your own proof to rebut a reporter’s incorrect claims:

In some cases, there is a place for harder-edged tactics…That means you might hire a private investigator to look into the background

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Can You Say “I’m Not Here To Talk About That Topic?”

Bill Maher, the host of HBO’s Real Time with Bill Maher, made some controversial comments about Muslims during one of his recent programs, during which he had a well-publicized debate with one of his guests, actor Ben Affleck.

A few days later, Maher was scheduled to give an interview to a reporter from Salon about a

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Advanced Media Training Tip: Push Back In Both Directions

You’ve probably heard this advice before: When a journalist asks you a question containing a flawed premise, you should challenge the question.

That’s smart advice—but it’s also incomplete. That’s because the advice is almost always intended to apply to unfair questions. As an example, a reporter might ask:

“Since your company is suffering from unusually high turnover,

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Advanced Media Training Tip: Tee Up The Next Question

What if there was an almost foolproof way to ensure that reporters ask you the exact question you want them to ask? 

There is. Often times, you can “tee up” the next question a reporter will ask you simply by placing it right in front of them.

As an example, imagine that the question you’re asked is

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Why It’s Okay To Drown Your Audience In Statistics

Most communications experts advise that you should never drown your audience in data. They maintain that audiences are unable to remember raw numbers unless you wrap them in context and meaning first.

They’re right—mostly. But there’s one important exception to the rule I’ve never addressed on this blog.

Before sharing that exception to the rule, it’s worth

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Advanced Media Training Tip: Lean Into Accusations

I’ve trained thousands of media spokespersons over the past decade, and there’s one thing that unites almost all of them: when they’re accused of something, they become defensive.

Their defensive reactions may be subtle, indicated by a slight shift in body language, or more severe, conveyed through a frozen “deer-in-headlights” expression. Either way, the audience can

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The 11 Best Advanced Media Training Tips

Since starting this blog in August 2010, we’ve published dozens of advanced media training tips. Many of them have gotten buried over time, so I’ve gone back and selected the 11 posts that remain as useful today as they were when they were published.

I hope you enjoy this collection of advanced media training tips. If

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Advanced Media Training Technique: Be Boring

New England Patriots head coach Bill Belichick is no stranger to challenging media situations.

In recent years, he’s had to address his team’s notorious participation in the 2007 “Spygate” scandal, welcome the potentially distracting Tim Tebow to his roster, and, most recently, deal with player Aaron Hernandez, who was charged with first-degree murder earlier this summer.

Central

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