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Shrinking The Gap: How To Persuade A Skeptical Audience

When a wide chasm divides you and your audience, you must shrink the gap that exists between you. The wider the gap, the sooner you should seek to close it.

Imagine a rocky stream, with you on one side and the audience on the other. Begin your talk by walking toward their side, taking their hands, and leading them slowly to yours.

Before you can convince, you have to connect. Here’s one great way to forge a powerful connection.

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