Our Media Training Services: Customized Workshops in NYC, DC or Your City
Not all media training is created equal.
In a crowded marketplace, we stand apart. We wrote the world’s best-selling media training book, The Media Training Bible. We publish the world’s most-visited media training website, Mr. Media Training. We influence the teaching methodologies that other trainers use.
Since 2004, Phillips Media Relations has delivered hundreds of tailored media training workshops to thousands of spokespersons, scientists, government officials, corporate CEOs, nonprofit directors, and many others. We’re broadly experienced with a wide variety of clients.
We know how to transfer our knowledge to trainees in a manner that enables them to act upon it immediately. Our sessions offer several high-level best practices, but focus on delivering practical feedback that leads to “a-ha!” moments and results in long-term behavior change. We’ve designed a fast-paced, fun, and highly effective workshop that has been delivered successfully hundreds of times.
But the best testaments to our effectiveness are our repeat clients, several of which we’ve worked with for more than a decade.
Adrienne Lea, Communications Director, American Society of Nephrology
“Brad Phillips doesn’t just help leaders handle media, make presentations or meet crises with aplomb; he improves organizations.”
Wendy Pearl, Vice President of Corporate Communications, Country Music Association
“Do not wait. Brad Phillips is a game changer.”
Elizabeth Horton, Director of Public Relations, Organic Valley
“Brad and Christina are seasoned experts who adapted right into our culture and ‘got’ us. They went above and beyond to understand the news-related challenges we face. They are not only highly skilled trainers, but also engaging and compassionate individuals.”
Brad Phillips is the president of Phillips Media Relations, a media and presentation training firm with offices in Washington, DC and New York City. He is the author of The Media Training Bible, an Amazon #1 Public Relations best seller, and 101 Ways to Open a Speech, a Kindle #1 Public Speaking best seller.
Brad has trained thousands of spokespersons and speakers ranging from Members of Congress and Olympic athletes to heads of government agencies and nonprofit leaders. He has prepared speakers for TED Global, TEDx, and TED-like conferences, in addition to thousands of other business- and issue-oriented presentations.
He founded Phillips Media Relations in 2004 after working for several years as a broadcast journalist. After beginning his career as an on-air radio announcer, Mr. Phillips worked for ABC’s Nightline with Ted Koppel, where he contributed to broadcasts about everything from the declining national savings rate and school shootings to domestic politics and terrorism.
He then moved to CNN, where he helped produce two weekly programs: the media analysis program, Reliable Sources, and the political roundtable The Capital Gang. He was also a contributing producer to the Sunday public affairs show Late Edition with Wolf Blitzer.
Christina Mozaffari is the vice president of Phillips Media Relations. Christina has prepared some of the nation’s most-visible government agencies to excel during high-pressured crisis responses, worked with hundreds of top corporate executives, and developed a specialty in training mission-driven nonprofit groups.
Before becoming a full-time media and presentation trainer in 2011, she worked at NBC News, where she produced stories for NBC Nightly News, The Today Show and Hardball with Chris Matthews, among others. She helped create the first Education Week series, which later became the highly successful Education Nation franchise.
Ms. Mozaffari covered many of the major news stories in the last decade, from the 2008 presidential campaign, during which she traveled full-time with the Hillary Clinton campaign and later with Joe Biden, to Hurricane Katrina, the election of Pope Benedict in Rome and the war in Iraq.
She was awarded an Emmy as part of NBC’s team coverage of 2008’s presidential election night. Some of her favorite interviews she produced over the years include the late Sen. Ted Kennedy, the King of Jordan, Martin Sheen and Robert Redford.
5 things you might like to know about us
1. We conduct deep research into your organization. If there’s one thing clients have told us more than anything else, it’s how surprised they were by the amount of research we conducted before each session. Before each highly tailored session, we read dozens of pages about your organization and each trainee’s subject area, review your media clips and messaging, and develop dozens of real-life practice interview questions.
2. We customize our sessions to your specific needs. We can prepare your spokespersons for specific media formats or types of interactions, emphasize any specific teaching points you identify in advance, and modify the session length and agenda to match your goals.
3. We wrote the book on media training. Literally. Our book, The Media Training Bible, has been Amazon’s top-selling media training book since its release in 2012. We also publish the world’s most-visited media training website, Mr. Media Training. We eat, breathe, and sleep media training—and that knowledge helps us earn the trust of our trainees almost immediately.
4. We know how to teach. Knowing how to deliver a successful media interview isn’t enough. It’s far more important to be able to transfer our knowledge to our trainees in a manner that enables them to act upon it immediately. We’ve regularly refined our teaching methodology since our founding in 2004, and have created a fast-paced, fun, and highly effective workshop that has been delivered successfully to thousands of trainees, hundreds of times. Our highly practical sessions have instant impact and lead to immediate improvement.
5. We root our recommendations in research. We regularly hear stories from trainees who were instructed by a previous trainer to do something that didn’t have any basis in research. As a result, the trainees were trying to communicate in an unnatural manner that went against their instincts—and that didn’t work for their audiences. Wherever possible, our advice is based in research, not subjective opinion.
What your trainees will learn
Through extensive on-camera training, interactive exercises, meaningful discussion and real-life examples, our trainees leave ready to take on even the toughest interviewers.
In a typical session, your trainees will learn how to:
- Understand the rules of working with the media
- Interview for print, radio and television
- Get the headlines they want
- Deliver a crisp 15-second description of their work
- Identify their true target audience
- Boost their credibility with the audience
- Develop messages that have impact
- Use the “message support stool” to strengthen messages
- Tell a story that moves minds and drives action
- Cite data in a compelling manner
- Develop irresistible media sound bites
- Transition from off-topic questions to on-message responses
- Manage adversarial and hostile questioning
- Remain “on message” without compromising authenticity
- Spot and avoid reporters’ tricks
- Create the right “feedback loops” through effective body language
- Model best practices for gesture, posture, voice, and eye contact
- …and more
In addition to the media training format described above, we also offer the following:
- Advanced media training sessions
- Refresher courses
- One-on-one executive coaching
- Training via Skype or other virtual technology
- Coaching for online video and Facebook Live
- Other customized options (please inquire)
Dun & Bradstreet (D&B), an independent firm, anonymously asked 20 of PMR’s clients about its performance. In its survey, D&B found that we earned:
- 99 percent for staff attitude, courtesy and professionalism
- 97 percent for following through on commitments reliably
- 96 percent for total costs corresponding closely to client expectations
A partial list of our firm’s clients and trainees (current and former) appears below.
- The Smithsonian Institution
- United States Environmental Protection Agency (EPA)
- United States Food and Drug Administration (FDA)
- United States Department of Commerce
- Federal Emergency Management Agency (FEMA)
- United States Air Force
- National Weather Service
- National Hurricane Center
- United States Peace Corps
- United States Postal Inspection Service
- City of Kansas City, Missouri
- Chickasaw Nation
- National Institutes of Health (NIH)
- American Medical Association
- Institute of Medicine
- New York Department of Health
- World Lung Foundation
- American College of Emergency Physicians
- American Society of Nephrology
- American Society for Radiation Oncology
- Sheppard Pratt Health Systems
- OSF Healthcare System
- WellCare Health Plans
NONPROFIT / TRADE ASSOCIATION / EDUCATION
- National Public Radio
- American Institute of Architects
- National Trust for Historic Preservation
- American Pharmacists Association
- American Association of Colleges of Nursing
- Association of Fundraising Professionals
- Country Music Association (CMA)
- Ladies Professional Golf Association (LPGA)
- Worcester Polytechnic Institute
- University of Waterloo
- Institute of International Education
- American Montessori Society
- International Trademark Association
- ASTM International
- Internet Society
- Bipartisan Policy Center
- Institute for Justice
- Union of Concerned Scientists
- Smart Electric Power Alliance
- Environmental Defense Fund
- WaterAid America
- Water Environment Federation
- International Council on Clean Transportation
- Global CCS Institute
- International Technology Industry Council
- Propane Education & Research Council
- Society of Chemical Manufacturers and Affiliates
- Paralyzed Veterans of America
- National Fallen Firefighters Foundation
HOSPITALITY, FOOD AND BEVERAGE
- Hilton Hotels and Spas
- Rosewood Hotels and Resorts
- Hakkasan Group
- Organic Valley
- Grey Goose
- Moet & Chandon
- Martini & Rossi
- Allagash Brewery
- Cava Grill
- California Olive Ranch
- Utz Quality Foods
- Brewers Association
- Beer Institute
- Slow Food USA
- TD Ameritrade
- Standard Chartered Bank
- Commonwealth Financial Network
- Navy Federal Credit Union
- Charter Communications
- John Wiley & Sons
- Conde Nast
- Angie’s List
- Eurasia Group
- STIHL, Inc.
- Suez North America
- United Water
- Laureate International Universities
- Elkay Manufacturing
- Volvo Construction Equipment
- JUICE Pharma
- Fennemore Craig, P.C.
Tyra Lowman, Senior Director of Spas, Hilton Hotels and Resorts
“This was my seventh media training, and the best one I’ve ever had. No media trainer has ever made me feel this comfortable—and prepared—before.”
Beth Kampschror, Communications Coordinator, Greater Yellowstone Coalition
“The feedback from the staff was off-the-charts positive. Christina’s preparation and knowledge of our work not only gave her credibility with our staff, but also meant that her interview questions were “real” to our staff when we practiced on camera. The techniques we learned are already bearing fruit: One quote in the AP, one good story in the local paper that we pitched, and one great interview with local television. I apologize for the cliché, but ‘game changer’ is a phrase that really fits the magic you worked in Montana.”
Dr. Harvey Fineberg, President, Institute of Medicine
“Brad Phillips knows his stuff and does his homework.”
Scott Frank, Senior Director, Media Relations, The American Institute of Architects (AIA)
“Christina did an excellent job in tailoring two workshops to our audience and being engaging. We got some genuinely awesome feedback at the end. And these folks aren’t easily impressed!”
Sample our work
Below, you can read a free preview of The Media Training Bible, watch a few of our videos, and listen to our one-hour webinar on executive media training.
Please call 212-376-5070 or email MrMediaTraining@gmail.com to discuss how we can help you achieve your media training goals!
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