Please join us in New York City on Monday, May 14 and Tuesday, May 15, 2012 for a special two-day message development, media training and crisis communications workshop.
This session is perfect for spokespersons of companies, non-profit organizations and government agencies; book authors and marketers; and any other experts and individuals who interact with the media.
This workshop is appropriate for spokespersons with any level of experience. Although we’ll cover all of the basics beginners need to know, we’ll teach them at an advanced level that experienced pros will also learn from.
If you answer “yes” to any of these questions, this session is for you:
Do I lack a compelling message?
Could I be more effective when communicating with the media?
Would my reputation be at risk if I suddenly had to communicate with the public and the press during a crisis?
During the two-day workshop, you will learn how to:
- Develop a winning media message
- Successfully incorporate memorable statistics, stories and sound bites into your answers
- Master the rules of working with the media
- Confidently interview for print, radio and television
- Get the headline you want
- Take control of an interview
- Transition from a reporter’s questions to your answers
- Answer the tough questions
- Spot and avoid journalist tricks
- Look great on television, sound great on radio
- Focus on non-verbal communication
- Plan for the crises that are most likely to impact your organization
- Communicate credibly during a media crisis
- Interview for on-line and social media
You will learn by:
- Being interviewed on-camera at least twice and reviewing your clips with the trainer
- Participating in breakout exercises and drills to refine your skills
- Watching videos of the good, the bad, and the ugly
- Reviewing case studies that worked – and those that didn’t
After the workshop, you will:
- 1. Have three winning media messages (and supporting messages), which we will develop together during the workshop.
- 2. Know the three specific things you should focus on the most to dramatically improve your performance during media interviews
- 3. Be able to put together a crisis plan for your company, organization, or government agency and conduct effective crisis drills
The enrollment fee includes:
- Training with Mr. Media Training author Brad Phillips
- Our messaging, media training, and crisis communications handbook
- A modern and comfortable conference room with a professional camera, lights, and television
Your travel to New York City:
- We are centrally located in Midtown Manhattan near most major subway lines.
- We are located approximately 5 minutes from Grand Central Station, 15 minutes from Penn Station, 30 minutes from LaGuardia Airport, and 40 minutes from JFK Airport.
- We will provide you with nearby hotel recommendations to make your trip to NYC easier.
To register:
- The registration fee is $1,395 per attendee; rate of $1,195 per person available for groups of three of more registering at the same time.
- To register, please call 212-376-5070 or send an e-mail to Info@PhillipsMediaRelations.com to request a credit card authorization form.
- Both days will begin at 9:00a.m. and end at 5:00p.m., with a one-hour break for lunch between Noon – 1 p.m.
For more information:
Read what our clients say about us
