It’s hard to believe, but I’ve written more than 170 media training articles over the past several months. Many of the posts containing the most critical tips for media spokespersons have gotten buried, so I wanted to post them all in one easy-to-find place.
So, with no further introduction, here are the 21 links I consider to be the most important to budding media spokespersons. I hope you find them useful!
MEDIA GROUND RULES
- 1. Why Going Off-The-Record Is a Dumb Idea
- 2. Never Call Reporters Back By Their Deadlines
- 3. Become a Better Media Guest in Three Seconds
- 4. The Right Way To Tell Reporters About You
- 5. There’s No Such Thing as “An Official Interview”
- 6. Why You Should Never “Dumb It Down”
THE INTERVIEW
- 7. The Three Questions Reporters Always Ask
- 8. Three (More) Questions Reporters Always Ask
- 9. Five Ways to Avoid Being Misquoted By Reporters
- 10. Seven Ways to Rock Your Next Radio Interview
- 11. How To Tell a Good Story: Make It Small
- 12. What To Do When Reporters Put Words In Your Mouth
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BODY LANGUAGE
- 13. Body Language: Energy
- 14. Body Language: Eye Contact
- 15. Body Language: Gestures
- 16. Body Language: Posture
VOICE
CRISIS COMMUNICATIONS
- 19. Seven Rules to Remember When a Crisis Strikes
- 20. Seven Things To Do When The Media Gets It Wrong
MESSAGE DEVELOPMENT
February 18th, 2011 at 5:49 am
This truly makes a great collection – did you ever consider making an e-book out of it?
February 18th, 2011 at 9:57 am
Jasper – thank you for the idea! I’ve been thinking about some kind of e-book, but keep pushing the idea aside since this blog allows me little free time to do other things. But I appreciate your comment, which will push me to make it a priority. Thank you!
Brad
August 11th, 2011 at 7:10 pm
Would you mind recommending a media training coach in The Bay Area?
August 11th, 2011 at 8:47 pm
Erica – Please contact me at my office – 212-376-5070. I’d be happy to speak with you about your needs and see if I know a good fit for you.
Best wishes,
Brad