Category: Media Training Tips

How To Repeat Yourself (Without Ever Sounding Repetitive)

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.  

We’ve all seen those politicians on television who keep reciting the same message points over and over again.

Such overt repetition tends to infuriate the audience. It’s easy to picture viewers rolling their eyes in disgust and shouting, “Answer

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How To Gesture During Media Interviews

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad. 

Many people tell me they were instructed by a previous media trainer never to gesture when they speak. A few were even taught—often by grade school teachers—that gesturing is rude.

That’s terrible guidance. Your goal during a media interview

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Why Plus What

The Proper Elevator Speech Formula: Why + What

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.  

In the last lesson, you learned to begin most of your answers with the lead. But there’s one time you should use a slightly less direct lead: when you’re asked a broad question about your work, such as,

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New York Times Executive Editor Calls Critic An “Asshole”

New York Times executive editor Dean Baquet decided last week not to run images of the Charlie Hebdo cartoons so many people found to be offensive.

Marc Cooper, a journalist and associate professor at USC Annenberg’s School for Communication and Journalism, disagreed with Baquet’s decision and took to Facebook to register his complaint.

I’m not going to

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Should Working Journalists Also Be Media Trainers?

According to The Toronto Star, a Toronto news anchor has been suspended due to concerns about a possible conflict of interest:

“Global Television news anchor Leslie Roberts has been suspended from the network after a Toronto Star investigation found he is secretly the part owner of a small public relations firm whose clients — lawyers, small

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Fighting Back Against False Media Stories: Two Examples

In The Media Training Bible, I included a lesson called “Three Things To Do When You’re Falsely Accused.” One of my recommendations was to consider offering your own proof to rebut a reporter’s incorrect claims:

In some cases, there is a place for harder-edged tactics…That means you might hire a private investigator to look into the background

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Reader Question: Can You Clarify Your Advice On Bridging?

I recently received this email from a communications consultant working in Brussels, Belgium. She writes:

“I bought your book a couple of months ago and found it a terrific read. I give a great many media trainings a year and found inspiration for a couple of improvements of the way I train my clients.

I do have

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Good Media Interview Example: A Physician On Robin Williams

In their wonderful book Made to Stick, Dan and Chip Heath offer two ways to describe a pomelo to a person who hasn’t heard of it. 

The first way is to infuse the definition with detail:

“A pomelo is the largest citrus fruit. The rind is very thick but soft and easy to peel away. The resulting

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