Category: Media Training Tips

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Optical Illusion: The Brussels Attack And Obama’s Cuba Wave

Hours after Tuesday’s dual bombings in Brussels that killed more than 30 people, President Obama attended a baseball game in Cuba.

It was no ordinary international visit—Mr. Obama’s trip to Cuba was a diplomatic milestone, marking the first visit by an American leader since 1928. Nor was the baseball exhibition game an ordinary one—the Tampa Bay Rays were there to play the Cuban National Team.

But one image from the game—Mr. Obama doing the wave—caught the attention of critics, many of whom were disturbed by the juxtaposition of a terrorist attack and the American First Family delighting in the Cuban sun.

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One Media Training Firm’s Approach To Climate Change

The conservative Washington Free Beacon recently profiled a “pair of Democratic operatives” who provided media training to a trade group about climate change.

My primary intent in this post is not to debate climate change science—the writer chose quotes favorable to his position but appeared to ignore evidence that provides a more balanced view—but rather to

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One Of The Biggest Misconceptions About Media Training

When I search Twitter for the term “media training,” I frequently come across a tweet that suggests that a celebrity or politician who said something controversial “needs media training.”

In some cases, that’s true. But I’ve often observed that many people reflexively want to send everyone who’s ever uttered a controversial or provocative comment to media

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The Line Between Rape Prevention Advice And Victim Blaming

Many university presidents have found themselves in hot water recently for dispensing what they thought of as “common sense” campus safety advice to students. Seemingly innocuous pieces of advice, such as “be careful how much you drink,” are increasingly being perceived as “victim blaming.” 

I’m not an expert in this area, so in an effort to

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New York Times Executive Editor Calls Critic An “Asshole”

New York Times executive editor Dean Baquet decided last week not to run images of the Charlie Hebdo cartoons so many people found to be offensive.

Marc Cooper, a journalist and associate professor at USC Annenberg’s School for Communication and Journalism, disagreed with Baquet’s decision and took to Facebook to register his complaint.

I’m not going to

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Should Working Journalists Also Be Media Trainers?

According to The Toronto Star, a Toronto news anchor has been suspended due to concerns about a possible conflict of interest:

“Global Television news anchor Leslie Roberts has been suspended from the network after a Toronto Star investigation found he is secretly the part owner of a small public relations firm whose clients — lawyers, small

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The Toledo Blade’s Cheap Shot About Interview Prep

Anita Lopez, a Democratic mayoral candidate in Toledo, Ohio, likes to prepare carefully for her media interviews. She requires her staff to ask questions of reporters before any interview and to complete a form containing details about the story.

So far, I’m on board. That’s a rather typical media strategy, and it’s the kind of responsible

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The Worst Advice Media Trainers Offer Clients

A surprising number of our clients share with me a piece of advice they learned from a media trainer somewhere along the line: “Don’t answer the question the reporter asks you. Answer the question you want to answer.”

I’ve met several of my industry peers—and have read articles, blogs, and books from some of those I

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