Category: Presentation Training

Close-up Of A Reporter Conducting Interview Of Businessman

What Is Media Training?

I recently spotted a tweet that asked an intriguing question: “What’s something that seems obvious within your profession, but the general public seems to misunderstand?”

That question was catnip for me, so I sent a response. It ended up getting several retweets and likes, which told me that I wasn’t the only person interested in the definition of media training.

Here’s what I came up with. Now I want to hear from you.

Businessman trying to resist huge male fist and move it

When A Competitor Steals Your Market Share

One of our clients introduced a new product to the marketplace 10 years ago. The product was wildly successful—and for most of the decade, they had the marketplace to themselves.

Then, suddenly, a couple of competitors released their own versions of the product. Unlike the client—a relatively small and independent manufacturer—the competitors have big marketing budgets designed to quickly capture a sizable share of the market.

The client didn’t want to hit hard. But they did want a comment ready for reporters. Here’s what we came up with.

Wind-up businessman

The Promise Media Trainers Shouldn’t Make

“Control,” as it’s commonly understood and defined by Merriam-Webster, means “to have power over.”

That why it strikes me as odd when I see marketing materials from media trainers promising to teach clients how to “control” media interviews. Are they really promising to teach spokespersons how to have “power over” the person who will be making the final editing decisions?

Promising to give clients power over reporters is unrealistic. But first, I have a confession to make.


5 Reasons To Pause During Your Media Interviews

Composer Truman Fisher once observed that, “The pause is as important as the note.” His wisdom applies not just to music, but to media interviews, too.

Pauses offer tremendous benefits for speaker and audience alike. But only a handful of the thousands of speakers whose interviews I’ve reviewed have taken full advantage of them.

In this post, you’ll find five great reasons to pause—including a few you may never have considered before.

men shouting megaphone canyon

Why You Should Avoid “Call And Response” Media Interviews

You’ve surely heard the “call and response” format before. It can be found in jazz and classical and folk music; in churches and synagogues and secular gatherings; and everywhere from West Africa to Cuba to England.

There’s a reason why stage performers have used it for so long. Call and response is easy to follow, holds attention, and often produces a beautiful sound.

But it shouldn’t be found anywhere near your media interviews.


20 Reasons You Should Not Get Media Training

If you do a web search, you’ll come across many articles telling you why you should get media training. But I’ve never seen a post telling people why they shouldn’t.

In this post, I’ll fill a much-needed gap by offering 20 reasons why you, your clients, or your colleagues should definitely not pursue media training. As examples:

9. You love hearing yourself talk at length, even if your audiences do not.

12. You’re secretly hoping to earn the nickname “loose cannon.”


Is It Time For Media Trainers To Start Sweating?

I recently came across a new book called Leadership In Focus: Bringing Out Your Best On Camera by filmmaker Vern Oakley.

In it, he writes that media training “can suck all the authenticity out of you and leave nothing but a corporate talking head.” He goes on from there, accusing media trainers of teaching people how to “squirm” and “dodge.”

In this post, I’ll explain why his views of my profession are wrong — or at least vastly overstated.


The Media Question You Should Always Answer

At the end of many media interviews, reporters ask this final question: “Is there anything you’d like to add?”

They ask that question not only as a courtesy, but to make sure they haven’t forgotten to ask something that would improve their understanding of your topic. Unfortunately, many stressed interviewees decline to add anything and miss the opportunity to take advantage of that final “gimme” question.

In this post, you’ll find four great ways to answer it.

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