Category: Media Training Tips


The Three Biggest Media Mistakes Top Executives Make

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide.

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In this post, I’ll share three of the mistakes we commonly see executives make—and offer advice to help prevent them.

Webinar Agenda Slide

Watch Our Webinar: How To Prepare Executives For The Big Interview

How should you prepare your executives for media interviews? Why do so many well-meaning PR professionals make it harder for their bosses to succeed? And how can leaders avoid the media minefields that trip up so many of their peers?

I answered those questions—and many more—during a recent webinar with the PR software company Cision.

The full video is here. And stay tuned until the end, when several of the hundreds of people on the call posed their smart questions and gave me a run for my money.


Advanced Media Training Tip: Answer With A Statement

Should you answer questions with a straightforward “yes” or “no” response?

That might work sometimes, but as the author of this terrific guest post points out, there’s often a better way to respond to questions. Using a “statement” response allows you to answer questions on your terms, convey confidence, and make the editor’s life easier.

In this post, you’ll see two examples that illustrate the technique.

Climate Change Smoke Stack iStockPhoto

One Media Training Firm’s Approach To Climate Change

The conservative Washington Free Beacon recently profiled a “pair of Democratic operatives” who provided media training to a trade group about climate change.

My primary intent in this post is not to debate climate change science—the writer chose quotes favorable to his position but appeared to ignore evidence that provides a more balanced view—but rather to

Tony Abbott Freeze

The Worst Media Bridging Phrase Of All Time?

Australia’s SBS2 channel recently aired a piece about “bridging” lines, those phrases media spokespersons use when they’re trying to transition away from a reporter’s question and to their own messages.

I found the segment quite interesting, as it breaks down where such phrases come from, what they really mean, and how they too often compromise a


“The Price Is Right” Gives Treadmill To Woman In Wheelchair

Danielle Perez won a treadmill on The Price Is Right earlier this week. That typically wouldn’t catch my attention, but Ms. Perez lost her legs in an accident and uses a wheelchair.

According to CNN:

Perez, who is a comedian, has been in a wheelchair since 2004 after losing her legs in an accident. She said the


Don’t Set Up A Buffet Line For Reporters | Media Training

One of the most common concerns I hear from potential clients is that the person they want media trained says too much when speaking to reporters.

That’s true of many executives, who like to hold court, and many subject matter experts, who are loathe to leave out any detail.

The spokesperson who says too much gives reporters


One Of The Biggest Misconceptions About Media Training

When I search Twitter for the term “media training,” I frequently come across a tweet that suggests that a celebrity or politician who said something controversial “needs media training.”

In some cases, that’s true. But I’ve often observed that many people reflexively want to send everyone who’s ever uttered a controversial or provocative comment to media

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