Category: Media Training Tips

Agreement-Disagreement-iStockPhoto-PPT_thumb.jpg

What To Say When You Disagree With Your Company Policy

I recently worked with two clients facing a similar challenge.

One was a spokesperson for a local politician with whom he disagreed on a particular high-profile decision. The other was a representative for a cultural organization whose leader made a decision that he strongly opposed.

In both cases, the clients struggled when trying to answer the often-difficult “What is your personal opinion?” question. Here’s what they ended up saying.

Read More...
Doctor-Being-Interviewed-iStockPhoto_thumb.jpg

Advanced Media Training Tip: The “As You Know” Construct

Reporters occasionally ask questions that they know you can’t answer for legitimate reasons.

Three little words—“as you know”—can help shift responsibility for a non-answer from the spokesperson back to the reporter. That response sends a message to the audience: this reporter is asking questions that she knows the spokesperson is not allowed to answer.

As you (probably) know, this technique can be risky. This post will help you determine how and when to use it.

Read More...
Cooking

Five Ways To Rock A Television Cooking Demo

Remember that old game of coordination in which you had to try to rub your belly and pat your head at the same time?

Television cooking demos can often feel similar—but with the addition of hot flames, sharp knives, and unpredictable hosts.

We’ve worked with dozens of chefs through the years and have observed that on-air cooking demos, which often last only two or three minutes, deserve a place on any list of challenging media formats. In this post, you’ll find five tips to help your next appearance run smoothly.

Read More...
Safari-iStockPhoto_thumb.jpg

The Media Training Lesson I Learned While On Safari

While on a South African safari in 2003, I received an instruction I’ll never forget.

Before leaving for a nature hike one morning, the guide turned to our group and told us to form a tight single file line. Lions, he informed us, tended not to attack a line of people—such lines appear to the lion to be a single large object and are therefore too threatening to attack—but lions harbor no such reservations if one person strays from the pack.

I recently experienced something during a training that made me think of that moment.

Read More...
Opinion-iStockPhoto.png

The Other “What Is Your Personal Opinion?” Trap

In my book The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview, I wrote about the hazards of answering a “personal opinion” question.

In this post, you’ll find that excerpt. But after reading it, you’ll find a second trap question the book doesn’t address—and it’s one you should be aware of before a reporter catches you off guard.

You’ll also see an example of how something so seemingly innocent can become troublesome, and quickly.

Read More...
Three-Coffee-Cups-iStockPhoto_thumb.jpg

Why Three Is The Magic Number For Interviews And Speeches

During our media training workshops, we typically recommend that people develop three main messages. During our presentation training workshops, we often suggest that speakers focus on one main theme supported by three supporting ideas.

Several trainees have asked: “Why three?”

There’s not a perfect answer to that question. But there’s a pretty good one.

Read More...
Obama-Cuba-Baseball-Game-Wave_thumb.jpg

Optical Illusion: The Brussels Attack And Obama’s Cuba Wave

Hours after Tuesday’s dual bombings in Brussels that killed more than 30 people, President Obama attended a baseball game in Cuba.

It was no ordinary international visit—Mr. Obama’s trip to Cuba was a diplomatic milestone, marking the first visit by an American leader since 1928. Nor was the baseball exhibition game an ordinary one—the Tampa Bay Rays were there to play the Cuban National Team.

But one image from the game—Mr. Obama doing the wave—caught the attention of critics, many of whom were disturbed by the juxtaposition of a terrorist attack and the American First Family delighting in the Cuban sun.

Read More...
Bernie Sanders Interview Walk Off

The Bernie Sanders “Walk Off”: Four Options When Reporters Go Long

A reporter from NBC’s Phoenix affiliate recently interviewed Sen. Bernie Sanders regarding his chances in Tuesday’s Arizona Democratic primary.

After answering one of the reporter’s questions, Sanders stood, removed his microphone, and made clear the interview was over. The resulting video was posted online with the headline: “Bernie Sanders Walks Out of Interview.”

On the surface, that appears like a reasonable headline—but a few relevant facts make clear that’s not exactly what happened. And it leads to a question: What could Sanders have done better?

Related Posts Plugin for WordPress, Blogger... Read More...