Category: Presentation Training

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The Media Training Lesson I Learned While On Safari

While on a South African safari in 2003, I received an instruction I’ll never forget.

Before leaving for a nature hike one morning, the guide turned to our group and told us to form a tight single file line. Lions, he informed us, tended not to attack a line of people—such lines appear to the lion to be a single large object and are therefore too threatening to attack—but lions harbor no such reservations if one person strays from the pack.

I recently experienced something during a training that made me think of that moment.

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The Other “What Is Your Personal Opinion?” Trap

In my book The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview, I wrote about the hazards of answering a “personal opinion” question.

In this post, you’ll find that excerpt. But after reading it, you’ll find a second trap question the book doesn’t address—and it’s one you should be aware of before a reporter catches you off guard.

You’ll also see an example of how something so seemingly innocent can become troublesome, and quickly.

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Why Three Is The Magic Number For Interviews And Speeches

During our media training workshops, we typically recommend that people develop three main messages. During our presentation training workshops, we often suggest that speakers focus on one main theme supported by three supporting ideas.

Several trainees have asked: “Why three?”

There’s not a perfect answer to that question. But there’s a pretty good one.

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Optical Illusion: The Brussels Attack And Obama’s Cuba Wave

Hours after Tuesday’s dual bombings in Brussels that killed more than 30 people, President Obama attended a baseball game in Cuba.

It was no ordinary international visit—Mr. Obama’s trip to Cuba was a diplomatic milestone, marking the first visit by an American leader since 1928. Nor was the baseball exhibition game an ordinary one—the Tampa Bay Rays were there to play the Cuban National Team.

But one image from the game—Mr. Obama doing the wave—caught the attention of critics, many of whom were disturbed by the juxtaposition of a terrorist attack and the American First Family delighting in the Cuban sun.

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Bernie Sanders Interview Walk Off

The Bernie Sanders “Walk Off”: Four Options When Reporters Go Long

A reporter from NBC’s Phoenix affiliate recently interviewed Sen. Bernie Sanders regarding his chances in Tuesday’s Arizona Democratic primary.

After answering one of the reporter’s questions, Sanders stood, removed his microphone, and made clear the interview was over. The resulting video was posted online with the headline: “Bernie Sanders Walks Out of Interview.”

On the surface, that appears like a reasonable headline—but a few relevant facts make clear that’s not exactly what happened. And it leads to a question: What could Sanders have done better?

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Why Good Media Interviews Are Like Threading A Needle

Media trainers often focus on what can go wrong during an interview. As a result, spokespersons can become fearful of the consequences of a badly worded thought.

Those risks are real, of course, but sometimes we don’t do a good enough job of reminding people that in many cases, the majority of interviews they ever give will not be adversarial in nature.

A spokesperson who thinks about what both they and the reporter want from the exchange can succeed at threading the needle between their goals and the reporter’s needs.

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When Throwaway Comments Become Your Lead Quote

Many years ago, a client told me a story that serves as a useful cautionary tale for everyone who interacts with reporters.

The man, who represented a government agency, was friendly with a local reporter. The two socialized after hours on a regular basis, but had an agreement that whenever the reporter called his buddy at the government agency in his professional role, the usual rules of media interviewing would apply.

One day, the reporter called his pal and asked for a comment. Unfortunately, his friend said something he shouldn’t have.

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Speed Limit Signs

Which Speed Limit Sign Drives Home The Strongest Message?

State governments and local jurisdictions want you to slow down while driving for a variety of reasons, including safety, fuel efficiency (cars burn more fuel at higher speeds), and air quality.

But the manner in which they communicate speed restrictions to motorists varies widely.

Are some approaches better than others? Are some signs more likely to get you to slow down while others barely catch your notice? This post features half a dozen examples of the ordinary and the unusual.

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