Category: Media Training Tips

Climate Change Smoke Stack iStockPhoto

One Media Training Firm’s Approach To Climate Change

The conservative Washington Free Beacon recently profiled a “pair of Democratic operatives” who provided media training to a trade group about climate change.

My primary intent in this post is not to debate climate change science—the writer chose quotes favorable to his position but appeared to ignore evidence that provides a more balanced view—but rather to

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Tony Abbott Freeze

The Worst Media Bridging Phrase Of All Time?

Australia’s SBS2 channel recently aired a piece about “bridging” lines, those phrases media spokespersons use when they’re trying to transition away from a reporter’s question and to their own messages.

I found the segment quite interesting, as it breaks down where such phrases come from, what they really mean, and how they too often compromise a

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“The Price Is Right” Gives Treadmill To Woman In Wheelchair

Danielle Perez won a treadmill on The Price Is Right earlier this week. That typically wouldn’t catch my attention, but Ms. Perez lost her legs in an accident and uses a wheelchair.

According to CNN:

Perez, who is a comedian, has been in a wheelchair since 2004 after losing her legs in an accident. She said the

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Don’t Set Up A Buffet Line For Reporters | Media Training

One of the most common concerns I hear from potential clients is that the person they want media trained says too much when speaking to reporters.

That’s true of many executives, who like to hold court, and many subject matter experts, who are loathe to leave out any detail.

The spokesperson who says too much gives reporters

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One Of The Biggest Misconceptions About Media Training

When I search Twitter for the term “media training,” I frequently come across a tweet that suggests that a celebrity or politician who said something controversial “needs media training.”

In some cases, that’s true. But I’ve often observed that many people reflexively want to send everyone who’s ever uttered a controversial or provocative comment to media

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This May Make You Paranoid. Read It Anyway.

When I’m in the shower I’m afraid to wash my hair ‘Cause I might open my eyes And find someone standing there People say I’m crazy Just a little touched But maybe showers remind me of “Psycho” too much That’s why I always feel like somebody’s watching me

– “Somebody’s Watching Me”

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The Line Between Rape Prevention Advice And Victim Blaming

Many university presidents have found themselves in hot water recently for dispensing what they thought of as “common sense” campus safety advice to students. Seemingly innocuous pieces of advice, such as “be careful how much you drink,” are increasingly being perceived as “victim blaming.” 

I’m not an expert in this area, so in an effort to

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How To Answer Questions That Call for Speculation

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.  

Reporters frequently ask media spokespersons to gaze into their crystal balls and tell them what the future looks like.

Some of those “speculation” questions are innocuous: if you’re a software designer and you’re asked what changes you think will

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