Video Media Training Tips: Our Greatest Hits

Written by Brad Phillips @MrMediaTraining on May 4, 2014 – 11:01 am

We’ve recorded many video media training tips since 2010, most of which have gotten buried on the blog.

To solve that problem, we created a new playlist with 10 of our most popular video media training tips. Just press play, and all 10 videos will begin playing in order.

Among other topics, you’ll learn how to create a great media sound bite, how to avoid being misquoted by the press, and how to apologize the right way during a crisis.

Enjoy! And please share this link with your colleagues and social networks if you learn something new.

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Why You Need A Media Message (Video)

Written by Brad Phillips @MrMediaTraining on February 11, 2014 – 6:02 am

Jibberwocky. Molaquin. Pretirific.

Those are made-up words. And believe it or not, nonsense words have something to do with the need to create media messages. I’ll explain how in the video below.

In this video media training tip, you’ll not only learn why you should have a message—but how to deliver an entire “on message” interview without ever repeating the same sentence twice.

Come join us for one of fun, fast-moving, and content-rich media and presentation training workshops! Click here to see our upcoming sessions.

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How To Avoid Being Misquoted By The Media

Written by Brad Phillips @MrMediaTraining on February 5, 2014 – 12:07 am

In this video media training tip, I’ll offer a very simple technique to help you avoid being the victim of a media misquote.

Remember these three words: Click, clack, repeat.

You can see some of our other video media training tips here.


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Your Audience Will Forget Everything You Say

Written by Brad Phillips on May 26, 2011 – 6:42 am

Study after study proves that the public retains very little of what they hear.

But too often, media spokespersons and public speakers load their delivery with way too much detail.

In this video media training tip, I’ll cite a couple of my favorite facts about memory – and give you a few keys to being remembered.

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Our Video Media Training Tips

Written by Brad Phillips on May 4, 2011 – 6:42 am

We’ve released numerous video media training tips since beginning this blog. To make it easier for readers, I’ve compiled a few of our most popular videos here to make it easier to find them in a single place.

How To Avoid Being Misquoted By Reporters


An Easy Way to Develop Media Sound Bites

In this video, you’ll learn three types of compelling media sound bites — and an easy way to create them.


Eye Contact for Media Interviews: Where Should I Look?

This video teaches spokespersons the three different types of television interview formats, each of which require you to look somewhere different.


How To Give a Great Media Phone Interview

This video offers three tips to help you become a more effective media spokesperson during your phone interviews.


Crisis Communications: The Right Way To Apologize

This video will help you skip the ineffective “stage one” apology and skip straight to the more effective “stage two” apology.


Why You Should Avoid The Language of Denial

If you ever deny an accusation by using the accusatory language, you’re going to create a damaging sound bite that the media play over and over again.


Lose The Jargon!

Most spokespersons use some kind of internal lingo. It’s easy to tell people to stop using jargon, but it’s harder to actually do. Here’s a tip that will help you.

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Video Tip: The Right Way To Apologize in Crisis

Written by Brad Phillips on April 28, 2011 – 6:41 am

When a crisis strikes, the first reaction for most individuals and organizations is to become defensive.

That often leads to two media statements: the wrong one, followed days later (after the fallout has intensified) by the right one.

In this video, I’ll offer you the right way to apologize when a crisis strikes your organization.

Below are some recent case studies of good and bad apologies:

Case Study One: When a vegan magazine pretended that pictures of meat were actually vegetarian dishes, many readers felt betrayed. They released a bad statement, followed days later by a good one.

Case Study Two: When an Orange County politician sent out a racist email showing President Obama as an ape, she released an inflammatory apology before backing down days later and issuing a more direct apology.

Case Study Three: When MSNBC’s Lawrence O’Donnell used racial language to describe an African American leader, he skipped the defensiveness and issued a tone-perfect apology instead. A role model for spokespersons everywhere.

As the ‘60s group The Contours asked, “Do You Love Me?” Forget love. I’ll settle for you liking me. Please click the Facebook button on the upper right of the blog to follow our new posts.

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Video Tip: How To Do A Better Phone Interview

Written by Brad Phillips on March 24, 2011 – 6:47 am

A lot of media spokespersons treat phone interviews far too casually. And their tendency not to take phone interviews seriously can be a big problem.

Their casualness is understandable. Talking on the telephone is an everyday occurrence, so people don’t tend to view it as a scary thing. In contrast, being on television is a foreign experience for most people, which tends to make them prepare.

That makes no sense, of course, since your print audience may be ten times the size of the broadcast audience.

This video media training tip will offer you three ways to improve your telephone media interviews.

Related: How to Avoid the Language of Denial (Video)

Related: How to Lose the Jargon (Video)

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Video Tip: Abandon The Language of Denial

Written by Brad Phillips on March 7, 2011 – 6:24 am

“I am not a crook.”

“I am not a witch.”

Those phrases, like hundreds of others that embrace the language of denial, are media disasters.

Although many spokespersons know they shouldn’t use those denial phrases, they often forget that rule when they’re in the middle of an adversarial media interview.

This video will teach you a technique for responding when you’re accused of doing something you didn’t do.

Related: Five Tactics Reporters Use to Intimidate You

Related: Five Ways to Avoid Being Misquoted By Reporters

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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