Category: Presentation Training

Hillary Clinton Email Press Conference August 2015

August 2015: The Worst Video Media Disaster

For months, Hillary Clinton has been dealing with a crisis regarding her use of a personal server and email account to send and receive work-related emails while Secretary of State.

Whether you believe this crisis is justified by the facts or the result of an unfair partisan attack, she should have been able to answer a direct question during a recent press conference (“Did you wipe the server?”) directly. Instead, she offered a glib sarcasm, feigned ignorance, and shrugged her shoulders.

It was a performance that led to negative press, reduced her poll numbers, and emboldened her opponents.

Cara Delevingne

Who’s To Blame For This Awkward Interview?

Last week, model and actress Cara Delevingne appeared on “Good Morning Sacramento” to plug her new film, Paper Towns. The interview didn’t go well. The anchors asked lazy and condescending questions, including this gem about the movie’s source material:

Host #1: “Did you have a chance to read [the book]?”

Delevingne (sarcastically): “No, I never read the book or the script, actually, I kind of winged it.”

Things only got worse from there.


A Thought Exercise: How Would You Answer This Question?

While preparing for a recent media training, I came across a video clip from 2009 that I had never seen before.

The clip features Bob Diamond, who was the CEO of the British multinational bank Barclays at the time. During the interview, the reporter asked Diamond to defend his high compensation package—he was reportedly earning north


How To Guarantee More Media Coverage For Your Topic

There’s no better way to guarantee more media coverage for an issue you don’t want the media to cover than to blow up at a reporter about that issue. Especially if your blowup is recorded.

Bryan Price, the manager of the Cincinnati Reds, serves as the latest case study. According to the Cincinnati Enquirer:

“Upset by the


March 2015: The Worst Video Media Disaster

Indiana’s new “religious freedom” law is exactly that to its supporters—but it’s an anti-gay discrimination law to its detractors.

Governor Mike Pence, who signed the bill into law last week, has been on the defensive since then, facing both an in-state and out-of-state backlash. Indianapolis-based Angie’s List put a major construction project on hold, and,


February 2015: The Worst Video Media Disaster

It’s difficult to think of a high-profile American journalist whose career toppled faster and harder than NBC Nightly News anchor Brian Williams. (Dan Rather’s resignation under fire comes to mind, but he was in third place at the time, not first, and had already weathered several strange incidents.)

Williams, who admitted to “misremembering” being shot down


January 2015: The Worst Video Media Disaster

Seattle Seahawks running back Marshawn Lynch has a reputation for his erratic media interviews—and he has been fined thousands of dollars by the NFL for his occasional refusal to speak to the press.

In the week leading up to tonight’s Super Bowl, Lynch agreed to comply with the NFL’s requirement that he speak to the press,


When [Expletive Removed] Bad Takes Happen

Immediately following last week’s State of the Union Address, Senator Ted Cruz (R-TX) responded by recording a video criticizing the President. Unfortunately, his staff uploaded the wrong version, a version in which Cruz stops and asks to start over again.

Bad takes happen all the time when recording straight-to-camera video, and Mr. Cruz reacted the exact

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