Category: Media Training Tips

The Major Newspaper That Rewrote Someone Else’s Op-Ed

I received an email from Australia-based reader Tim Horan about an op-ed piece he submitted to the Sydney Morning Herald, one of his nation’s most-read newspapers.

Tim works for the Sporting Shooters’ Association of Australia, an advocacy group that represents the interests of shooters (the group supports much stricter gun safety laws than the National Rifle

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Is Lance Armstrong A Sociopath?

In my review of Lance Armstrong’s interview with Oprah Winfrey, I noted that Armstrong seemed to fit the classic profile of a sociopath.

To my eye, he appeared to be a pathological liar who lacks remorse, is manipulative and superficially charming, and who fails to take responsibility for his actions. But he showed emotion on the

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Will American Idol Reverse Its “White Guy” PR Problem?

If you’re a woman trying to win this season’s American Idol (season 12 debuts on Fox tonight), I have bad news for you. The past five years suggest it’s not going to happen. If you’re a man—but African American, Hispanic, or Asian—same goes for you. The program’s recent history suggests you’re going to lose.

That’s good

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Are Reporters In Hurricanes Heroic Or Stupid?

As yet another hurricane makes its way to America’s shores, America’s reporters have once again planted themselves right in middle of the storm.

And that begs the question: Is it stupid for reporters to do live shots while standing in middle of a hurricane?

If you’ve been watching Hurricane Sandy coverage, you’ve likely seen a few reporters

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Hollywood Publicists, Fake Feuds, and Phony Marriages

At the end of every month, I write an article that lists that month’s five worst video media disasters.

A few weeks ago, I saw a video of a media disaster and thought, “This one has to go on the list.” But the more I thought about it, the more I concluded that it may not

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Should Reporters Be More Polite?

Editor’s Note: This is a guest post by Amanda Wokurka, MA, a Communications Professor at Missouri Baptist University and Webster University in St. Louis, Missouri. She teaches media law, media interviewing, PR, public speaking and crisis communications. Her email is wokurkaa@mobap.edu.

Brad usually writes about how media spokespersons can do better in media interviews. But

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HBO’s The Newsroom: A Cable Newser’s Take

I suppose it isn’t fair to criticize Aaron Sorkin’s new HBO program, “The Newsroom,” for being unrealistic. After all, we don’t expect “Law and Order” to be a perfect reflection of American jurisprudence, or “NCIS” to capture the nuances of military investigations, or “Mad Men” to nail 1960s advertising culture with precision.

But I’m having a

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Outrage Of The Day: You Approved This Message?

Journalism (noun): The craft of interviewing politicians, transcribing their quotes, sending them back to the politicians so they can edit their own quotes to their satisfaction, and then printing the quotes exactly as the politicians demanded.

Any journalism student who defined their profession in the manner above would fail out of their college program. But

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