Hillary Clinton Needs A New Message, Stat!

Written by Brad Phillips @MrMediaTraining on June 25, 2014 – 5:47 am

Hillary Clinton has been talking about her wealth—or relative lack thereof—a lot lately, and her responses have done more to raise eyebrows and encourage additional follow up questions than to satisfy the questions and put a close to the issue.

The topic came up during an interview with Diane Sawyer earlier this month, and Secretary Clinton fumbled the answer:

DIANE SAWYER: “It has been reported you’ve made $5 million making speeches, the president’s made more than $100 million.”

HILLARY CLINTON: “Well, if you — you have no reason to remember, but we came out of the White House not only dead broke, but in debt. We had no money when we got there and we struggled to, you know, piece together the resources for mortgages for houses, for Chelsea’s education, you know, it was not easy. Bill has worked really hard and it’s been amazing to me. He’s worked very hard, first of all, we had to pay off all our debts which was, you know, we had to make double the money because of obviously taxes, and pay you have at debts, and get us houses and take care of family members.”

Mrs. Clinton may be right on the facts—but no one is likely to relate the struggle of the average American family to a former U.S. president and first lady exiting the White House with enormous future earning potential.

And did she say houses, plural? That tone-deaf answer is stupefying given that John McCain famously committed the same gaffe (he couldn’t remember how many homes he owned) and that Mitt Romney infamously said his wife drives two Cadillacs.

Hillary Clinton Diane Sawyer

Mrs. Clinton doubled down in an interview with The Guardian this week:

“With her huge personal wealth, how could Clinton possibly hope to be credible on this issue [income inequality] when people see her as part of the problem, not its solution?

“But they don’t see me as part of the problem,” she protests, “because we pay ordinary income tax, unlike a lot of people who are truly well off.”

Is she saying that with their millions of dollars, the Clintons aren’t truly well off? That’s a subjective claim. If she’s comparing her family to Warren Buffett and Bill Gates, she has a point. But I’d guess most Americans are comparing her to themselves, not to the Buffetts of the world.

(In fairness, that quote could also be read another way: that she’s saying she is well off, but unlike others in her economic class, her family pays income tax. If that was her intent, the ambiguity of her statement is her responsibility.)

What should Mrs. Clinton say?

She should stop the phony pose of pretending she’s just like the average American. She’s not, and I can’t imagine many potential voters expect her to be. Instead, she should simply say: “My husband and I have done very well financially since Bill left the White House. But I understand firsthand the challenges that families face, and I support policies that will make it easier for them to succeed in this economy.” That’s it.

She should also look at the tape of her husband’s 1992 town hall presidential debate, during which a woman asked: “How has the national debt personally affected each of your lives? And if it hasn’t, how can you honestly find a cure for the economic problems of the common people if you have no experience in what’s ailing them?”

Mr. Clinton didn’t discuss his own financial situation—even though it was presumably much less impressive at the time. Instead, he discussed his personal experience with people who were hurting and described how his policies would help them.

I wouldn’t be opposed to Mrs. Clinton describing her modest upbringing. But describing their obvious wealth as anything less is a bad strategy destined to backfire.

What do you think? Please leave your thoughts in the comments section below.

 

 


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Is Hillary Clinton “Too Old” To Become President?

Written by Brad Phillips @MrMediaTraining on June 30, 2013 – 8:24 pm

Some Republicans have hatched a new plan to defeat possible 2016 Democratic presidential candidate Hillary Clinton — by saying she’s too old and “out of touch” for the job.

According to Saturday’s New York Times, some Republican politicians, strategists, and media figures are already trying to weaken the former Secretary of State. Here are some of their noteworthy comments:

Sen. Mitch McConnell (R-KY): He “ridiculed the 2016 Democratic field as “a rerun of ‘The Golden Girls.’”

Gov. Bobby Jindal (R-LA): “The reality is, when you look at the Democrats, they’ve got old, tired ideas being produced by old, tired candidates.”

Rush Limbaugh (Radio host): “Asked his audience in April whether the American people ‘want to vote for somebody, a woman, and actually watch a woman get older before their eyes on a daily basis?’”

Hillary Rodham Clinton

Now, I may surprise you by saying this, but questioning Hillary Clinton’s age is appropriate, and doing so isn’t necessarily sexist. (Rush Limbaugh’s quote, however, is a good example of going way over the acceptable line.)

Older men have faced identical scrutiny—in fact, Mrs. Clinton’s husband used similar attacks to win the presidency against George H.W. Bush in 1992 and to win re-election against Bob Dole in 1996. John McCain’s age was also a factor in his campaign, as was his health record (like McCain, Mrs. Clinton recently had a rather serious health scare).

If men’s age often becomes a campaign issue, it seems acceptable to make a woman’s age a campaign issue as well.

 

But Is It Smart?

Republicans may be able to credibly defend themselves against charges of sexism for making Mrs. Clinton’s age an issue. Nonetheless, I suspect their strategy will backfire, and probably badly. As any smart man should know, few women respond favorably to negative comments about their looks or age. And even though the attacks may be “valid,” attacks on a woman’s age have a different potency than similar attacks on men; I suspect that even many Republican-leaning independent voters will bristle at them. 

There’s a history here. Women resent men acting condescendingly toward a female candidate.

 

1984

In 1984, for example, Democratic Vice Presidential nominee Geraldine Ferraro ripped George H.W. Bush, the incumbent Vice President, for his patronizing tone:

 

2000

During a New York Senate debate, Republican candidate Rick Lazio aggressively approached Ms. Clinton’s lectern. He handed her a paper pledge to refuse any soft money to the campaign—but the move was widely seen as inappropriate and boorish. Mr. Lazio lost the once-close race by double digits.

 

 

2008

After winning the Iowa caucus, Senator Barack Obama was widely expected to win the pivotal New Hampshire primary and cruise to an easy nomination. But after taking a gratuitous swipe at Senator Clinton’s likeability in a debate held just days before the vote, female voters handed Ms. Clinton an unexpected victory, helping to extend her campaign for months.

 

Playing Into Clinton’s Hands

Republicans are playing a dangerous game, and I can’t help thinking that the Clinton people will welcome this attack. As the 2008 example shows, Mrs. Clinton is adept at using public sympathy for her personal political gain.

Plus, she has one convenient fact in her back pocket: She’d be 68-years-old when sworn in for her first term. Conservative hero Ronald Reagan was 69.

What do you think? Please leave your thoughts in the comments section below.

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