Category: Presentation Training

Why Social Media Can Make or Break You In Crisis

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.

Imagine you’re the communications director for Hartown Manufacturing, a midsize company based in California. You’re responsible for all communications in the western United States.

One morning, you arrive at work and log in to your Twitter account. You’re scrolling


Free Advice To NBC News And Brian Williams

NBC Nightly News anchor Brian Williams announced yesterday that he would take a voluntary leave of absence from his broadcast. It’s a smart—and necessary—move that preserves the most options for both the anchor and his network.

In this post, I’ll offer NBC News and Brian Williams a few ideas about how to handle this controversy most


What Is Brian Williams’ Best Crisis Management Strategy?

I wrote last night about the career-threatening controversy enveloping NBC Nightly News anchor Brian Williams (read that post here), who repeatedly told a false story about being under enemy fire while covering the invasion of Iraq in 2003.

The evolution of his tale is quite damning. CNN has a good timeline of how Williams changed the


Did Brian Williams Really Misremember Being Shot At?

I like NBC Nightly News Anchor Brian Williams. My wife and I DVR his nightly newscast and, on nights we can find the time, we watch at least the “A block” of his newscast. So it’s entirely possible that my favorable feelings toward Mr. Williams are coloring my perspective on a story that emerged late


PR Fail: Look Behind You!

Late last week, New England Patriots Head Coach Bill Belichick and Quarterback Tom Brady (below) tried to take the air out of accusations that they had intentionally deflated game balls during their AFC Championship Game win.

Unfortunately, it looked as if the Patriots’ PR staff didn’t consider the background those two spokespersons would be standing in


Brad Phillips On The Crisis Intelligence Podcast

Melissa Agnes is one of my favorite crisis communications professionals in the business, so I was thrilled to be invited as her guest on her excellent podcast.

Our conversation lasted for an hour—but she kept it fast moving, full of useful information and fun. Among other topics, we discussed the following (as summarized on Melissa’s site):



Six Ways To Guard Against The “Fat Cat Backlash”

This is a guest post by Ted Flitton, a public relations professional working in the banking industry. He is also the owner of T Communications. He lives in Calgary, Alberta.

I take no comfort in the escalating tensions between the U.S. and North Korea stemming from the hack attack on Sony Pictures, which resulted in the

Crisis Crisis

How One Wrong Word Can Create A Huge Crisis

William Davis, a writer for the American Nuclear Society and a friend of this blog, recently sent me an article he had written about the huge difference one word can make.

His article focuses on an unremarkable incident that occurred at a nuclear plant in Ukraine late last month. He writes that the event was little

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