Category: Media Training Tips

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Reader Question: Correct The Record Or Let It Go?

A PR pro recently wrote in with a challenging situation. A member of her non-profit organization’s board of directors made a mistake during an interview and misstated one of her group’s policy positions, leading to criticism from its supporters. She wondered whether she should release a statement correcting the record.

Making a call in this type of situation can be tricky. Here are the two sides of the debate, along with my recommendation for this reader.

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Melanie Streeper

No, No, No: This Is Not How You Handle A Media Ambush

Last week, PR Daily and PR Newser covered the story of a St. Louis public information officer named Melanie Streeper, who attempted to thwart a reporter from interviewing her boss by shouting “No, no no!” repeatedly, as cameras rolled.

Local reporter Elliott Davis wanted to ask St. Louis Comptroller Darlene Green about her take-home car, which

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The Brian Williams Today Show “Comeback” Interview

Brian Williams appeared with Matt Lauer on NBC’s Today Show this morning in his first interview since getting caught fabricating stories about past news events.

Although I thought it was a bad idea for Williams to be interviewed by one of his NBC colleagues—which throws into question the independence of the interview—Lauer asked many of the

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Tom Brady: Hero Worship Leads To Lame Crisis Response

On Wednesday, a 243-page report found it was “more probable than not” that New England Patriots Quarterback Tom Brady was “at least generally aware of the inappropriate actions” his team’s staff took to deflate footballs in January’s AFC Championship game against the Indianapolis Colts.

In other words, there’s a better chance than not that Brady is

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Bad Tweet Gets This Man Fired—But Look How He Handled It

Chad Shanks, the man tasked with running digital communications for the Houston Rockets, was fired on Wednesday after sending the following tweet just before his team defeated the Dallas Mavericks on Tuesday night:

As you can see from the number of times his message was retweeted, his tweet quickly became the source of Twitter conversation. Some

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ESPN Reporter’s Vile Rant And Useless Apology

I try to be objective on this blog, but this story makes my blood boil.

Britt McHenry, an ESPN reporter based in Washington, DC, was caught on tape recently berating, belittling, and dehumanizing the cashier at a tow lot. Her vicious, bullying, and entitled rant would make her the perfect cast member for the next installment

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Bill Cosby: His Scandal, Five Months Later

Editor’s Note: A student at North Carolina’s App State recently wrote and asked me a series of questions about Bill Cosby for a case study he’s working on. It’s been almost five months since the Cosby scandal broke, so this feels like a good time to revisit the case with some distance. Here is our

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Why Social Media Can Make or Break You In Crisis

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.

Imagine you’re the communications director for Hartown Manufacturing, a midsize company based in California. You’re responsible for all communications in the western United States.

One morning, you arrive at work and log in to your Twitter account. You’re scrolling

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