Category: Presentation Training

Subway Restaurant Storefront iStockPhoto

Should Subway Ever Have Used Jared As Its Star Spokesman?

Last week, Subway spokesman Jared Fogle admitted to having sex with minors and engaging in child pornography.

In light of his admission, many communications and marketing professionals are questioning the wisdom of putting a multi-billion dollar brand identity into the hands of one person. After all, there’s a reason why McDonald’s and Burger King use fictional characters instead of real people as their brand mascots.

Are they right? Or was the “Jared” campaign a good idea?

Blured text with focus on WRONG

Reader Question: Correct The Record Or Let It Go?

A PR pro recently wrote in with a challenging situation. A member of her non-profit organization’s board of directors made a mistake during an interview and misstated one of her group’s policy positions, leading to criticism from its supporters. She wondered whether she should release a statement correcting the record.

Making a call in this type of situation can be tricky. Here are the two sides of the debate, along with my recommendation for this reader.

Melanie Streeper

No, No, No: This Is Not How You Handle A Media Ambush

Last week, PR Daily and PR Newser covered the story of a St. Louis public information officer named Melanie Streeper, who attempted to thwart a reporter from interviewing her boss by shouting “No, no no!” repeatedly, as cameras rolled.

Local reporter Elliott Davis wanted to ask St. Louis Comptroller Darlene Green about her take-home car, which


The Brian Williams Today Show “Comeback” Interview

Brian Williams appeared with Matt Lauer on NBC’s Today Show this morning in his first interview since getting caught fabricating stories about past news events.

Although I thought it was a bad idea for Williams to be interviewed by one of his NBC colleagues—which throws into question the independence of the interview—Lauer asked many of the


Tom Brady: Hero Worship Leads To Lame Crisis Response

On Wednesday, a 243-page report found it was “more probable than not” that New England Patriots Quarterback Tom Brady was “at least generally aware of the inappropriate actions” his team’s staff took to deflate footballs in January’s AFC Championship game against the Indianapolis Colts.

In other words, there’s a better chance than not that Brady is


Bad Tweet Gets This Man Fired—But Look How He Handled It

Chad Shanks, the man tasked with running digital communications for the Houston Rockets, was fired on Wednesday after sending the following tweet just before his team defeated the Dallas Mavericks on Tuesday night:

As you can see from the number of times his message was retweeted, his tweet quickly became the source of Twitter conversation. Some


ESPN Reporter’s Vile Rant And Useless Apology

I try to be objective on this blog, but this story makes my blood boil.

Britt McHenry, an ESPN reporter based in Washington, DC, was caught on tape recently berating, belittling, and dehumanizing the cashier at a tow lot. Her vicious, bullying, and entitled rant would make her the perfect cast member for the next installment


Bill Cosby: His Scandal, Five Months Later

Editor’s Note: A student at North Carolina’s App State recently wrote and asked me a series of questions about Bill Cosby for a case study he’s working on. It’s been almost five months since the Cosby scandal broke, so this feels like a good time to revisit the case with some distance. Here is our

Related Posts Plugin for WordPress, Blogger...