The Brian Williams Today Show “Comeback” Interview

Written by Brad Phillips @MrMediaTraining on June 19, 2015 – 8:10 am

Brian Williams appeared with Matt Lauer on NBC’s Today Show this morning in his first interview since getting caught fabricating stories about past news events.

Although I thought it was a bad idea for Williams to be interviewed by one of his NBC colleagues—which throws into question the independence of the interview—Lauer asked many of the straightforward and tough questions any reporter should. 

Williams came across as a chastened and wounded man—not a broken one—but too often evaded questions with half-answers that didn’t go far enough.

 Brian Williams Today Show

For example, asked how he got so many stories wrong, Williams attempted to compartmentalize where his misstatements (some would say lies) occurred:

“It is clear that after work, when I got out of the building, out of that realm, I used a double standard, I changed, I was sloppy, I said things that weren’t true.”

But it was Williams’s story on NBC Nightly News—about allegedly being shot down on a chopper during the invasion of Iraq—that got him caught. That didn’t happen “after hours” on a late night comedy show, as Williams hoped we might forget—it happened on his signature broadcast. His attempt to segregate his lies solely to extracurricular interviews is inaccurate and unfortunate.

Lauer also gave Williams an opportunity to confess to his other misstatements, as NBC News has refused to make its internal investigation public. Williams again evaded the question, only saying that, “What has happened in the past has been torn apart by me and fixed.” I doubt he would take a lying politician’s word for it at that without pushing for more—but Lauer let it go and didn’t press Williams into a more forthright response.

Did Williams do enough to be able to make a comeback in his new role on MSNBC? Time—and ratings—will tell. But as chastened as Williams was—and it was clear he’s felt the impact of this ordeal—he should be making his comeback outside of NBC News, not as one of its highest profile faces of hard news.

Don’t miss a thing! Click here to instantly join our mailing list and receive the best of the blog twice each month.


Tags: , , ,
Posted in Crisis Communications | 1 Comment »

Tom Brady: Hero Worship Leads To Lame Crisis Response

Written by Brad Phillips @MrMediaTraining on May 8, 2015 – 4:02 pm

On Wednesday, a 243-page report found it was “more probable than not” that New England Patriots Quarterback Tom Brady was “at least generally aware of the inappropriate actions” his team’s staff took to deflate footballs in January’s AFC Championship game against the Indianapolis Colts.

In other words, there’s a better chance than not that Brady is a lying cheater.

Yesterday, Brady gave his first interview since the report’s release as part of a prescheduled interview at Salem State University. If you believed Brady was innocent of the allegations against him before the interview, you might have changed your mind after watching him dodge question after question in a manner that strained credulity. 

Interviewer Jim Gray did his journalistic duty by asking Brady for his reaction to the report. The audience heartily booed every question Gray asked on the matter and enthusiastically applauded every Brady evasion.

Kelly Carlin, George’s daughter, summed up the interview perfectly in a tweet last night:

Kelly Carlin Tweet

I believe the crowd’s hero worship will work against Brady, who relished the audience’s response and hid behind their angry boos to Gray’s fair and necessary questions. Brady’s response may not lose him any diehard fans, but the audience beyond the room—including many people reasonably asking whether Brady is the latest Lance Armstrong, Mark McGwire, or Barry Bonds—were probably not impressed.

My biggest problem with this interview is that his tone was generally unserious. The questions swirling around him go to the center of integrity, honestly, and playing within the rules. Regardless of his guilt or innocence, he treated the cheating allegations with a defiant and casual air instead of as the legacy-tarnishing accusations they are.

Tom Brady Jim Gray 2

Brady should have stepped up and managed the crowd. He would have scored points by encouraging them to listen to Gray’s questions respectfully and giving him a chance to respond to them. He could have said:

“Jim is asking me fair questions, and it’s his job to ask them. So let me do my best to answer them.”

If he didn’t want to answer the questions, he could have said something along the lines of what he did say at one point during the interview:

“I haven’t had time to read the full report yet, and I’d like to have the chance to read it in full before commenting on it.”

Instead, he hid behind a hometown crowd, made a lame joke about his reading skills, and played the victim. And not once did he say he was innocent. All of that leads me to believe that he’s a cheater.

Don’t miss a thing! Click here to instantly join our mailing list and receive the best of the blog twice each month.



Tags: , , ,
Posted in Crisis Communications | 3 Comments »

Bad Tweet Gets This Man Fired—But Look How He Handled It

Written by Brad Phillips @MrMediaTraining on May 1, 2015 – 4:02 am

Chad Shanks, the man tasked with running digital communications for the Houston Rockets, was fired on Wednesday after sending the following tweet just before his team defeated the Dallas Mavericks on Tuesday night:

Chad Shanks Houston Rockets Tweet

As you can see from the number of times his message was retweeted, his tweet quickly became the source of Twitter conversation. Some people were outraged by the violence-based emoji; others thought the trash talking was funny. Personally, I find it a bit crass and unsportsmanlike.

The Rockets fired Shanks the next day.

We’ve all seen this narrative repeatedly: Someone tweets something questionable, Internet seeks justice, perpetrator loses his or her job. But this story is different, because Mr. Shanks proceeded to offer a master class in how to respond to such a situation with grace.

First, he tweeted the following messages:

Chad Shanks Apology Tweets

He also offered a longer statement to the Houston Chronicle:

“I never meant to offend anybody,” Shanks said. “I attempted an admittedly edgy jab at the Mavericks’ expense and it did not go over well with everyone. The organization supported my efforts to make the account one of the best in the NBA by pushing the envelope, but they deemed this too far.

“I’m extremely grateful for the opportunities and experiences I got from the Rockets and know they acted in what they thought was their best interest (to) avoid any more controversy. I didn’t mean to advocate violence toward animals; just let my emotions get the best of me in a jab at the Mavs that was not very well thought out. I’m proud of my four seasons of award winning work with the Rockets and will always be a fan. I wish there would’ve been another method of punishment, but I have no ill feelings toward them. I loved my job.”

His self-awareness, honest reflection, and class toward his former employer leaves me with the inescapable conclusion that the Rockets reacted too quickly and doled out unnecessarily harsh justice. I understand why the Rockets were upset—such tweets are certainly antithetical to their brand—but Mr. Shanks comes across as the type of person who understands his infraction and would have taken steps not to repeat them.

That’s the kind of guy I’d want on my team.

As unjust as his firing might be, his handling of it will almost surely raise his value in the marketplace. Another team would be smart to grab him before someone else does.

Mr Media Training Email Sign Up Promo

Tags: , , , , ,
Posted in Crisis Communications | 4 Comments »

ESPN Reporter’s Vile Rant And Useless Apology

Written by Brad Phillips @MrMediaTraining on April 17, 2015 – 12:47 pm

I try to be objective on this blog, but this story makes my blood boil.

Britt McHenry, an ESPN reporter based in Washington, DC, was caught on tape recently berating, belittling, and dehumanizing the cashier at a tow lot. Her vicious, bullying, and entitled rant would make her the perfect cast member for the next installment of the “Mean Girls” film series.

Watch this one for yourself.

Among other gems in her disgusting rant, McHenry said:

“Yep, that’s all you care about is just taking people’s money. With no education, no skill set, just wanted to clarify that.”

“Do you feel good about your job?

“So I can be a college dropout and do the same thing?”

“Maybe if I was missing some teeth they would hire me, huh?”

“Lose some weight, baby girl.”

Making this incident even worse, McHenry had been warned by the clerk that she was on video. If this was the version of McHenry that knew she was being taped, I can’t imagine what she would do if she didn’t. (Editor’s note: This video may have been edited, so it’s possible that warning came after she had already said those things, not before.)

After this video went viral, McHenry took to Twitter to offer a lame and woefully insufficient apology.

Britt McHenry Apology

Sorry, but reacting in such a vulgar way to an ordinary, everyday “intense and stressful moment” doesn’t even come close to being a credible explanation for her actions.

I suspect that, like me, many people will view this video and conclude that McHenry is a person with a vicious streak who is simply sorry because she got caught. And I also suspect that most people will conclude that she’s engaged in similar behavior in the past.

ESPN suspended Ms. McHenry for a week for her actions. One week. As this columnist with USA Today says, ESPN got its weak disciplinary action very, very wrong.

Britt McHenry Wikimedia Commons Keith Allison

What should Ms. McHenry do now?

Although I’d like to continue my rant about Ms. McHenry, I’ll call to my higher angels and offer her some actionable advice instead.

Her reputation will be damaged by this for a long time, and justifiably so, but in order to begin rehabilitating her image, Ms. McHenry has to be much more honest about her flaws. The type of glib de rigueur apology she offered only magnifies her reputation crisis.

I’d suggest something closer to the following as a way of acknowledging the incident in a more honest, forthright, and credible manner:

“There is no excuse for my dehumanizing behavior. I used my privileged position to belittle someone else. I understand that many people who watched this video were horrified by my behavior, and they should be.

I am very sorry to the woman I spoke to in this way. She didn’t deserve it. No one does. But I also understand that apologies alone are insufficient at convincing anybody that I’m not the type of person who thinks this type of behavior is okay. All I can say is that I’m more aware of my inner demons than ever before, will work to fix them, and hope that the way I comport myself in the future will eventually convince people that I’m worthy of their trust.”

What do you think? Please leave your thoughts in the comments section below.

Photo credit: Keith Allison, Wikimedia Commons

Tags: , ,
Posted in Crisis Communications | 12 Comments »

Bill Cosby: His Scandal, Five Months Later

Written by Brad Phillips @MrMediaTraining on April 10, 2015 – 5:02 am

Editor’s Note: A student at North Carolina’s App State recently wrote and asked me a series of questions about Bill Cosby for a case study he’s working on. It’s been almost five months since the Cosby scandal broke, so this feels like a good time to revisit the case with some distance. Here is our Q&A.

1) What do you think of the actions the media has taken against him and the actions he has taken in response to them and the questions regarding the assaults?

The media’s coverage of this case has been predictable. Any star of Cosby’s caliber should expect this level of scrutiny when more than 20 women accuse him of sexual assault and/or rape. For better or worse, people tend to look at the reaction of the person publicly accused to help determine whether or not they believe he is guilty. Cosby’s defensive and bizarre responses have done little to bolster his parsed claims of innocence. 

How bizarre has Cosby’s PR approach been? One of his first public statements was to release this video, in which he appeared to be wearing silk pajamas (not the best look for an accused sexual predator) and speaking from an 80s-era telephone.

2) Do you think his strategy so far has been effective?

If we’re defining “effective” as “not in prison,” then yes. If we’re defining it as “career salvaging,” then not even close. You have to remember that we’re talking about a man who was one of the most beloved celebrities of our time. During its peak in the mid-1980s, The Cosby Show was seen by an average of 30 million Americans every week. And although his celebrity has dimmed in recent years, he was on the cusp of a comeback with a new NBC sitcom and a nationally televised stand-up special. Today, he’s playing to half-empty concert venues and trying to manage the hecklers who interrupt his performances.  

3) You said in your article that you’ve rarely seen a celebrity fall like this. Does it remind you of any other instances? If so, can he or we learn from that case or is Cosby’s situation unprecedented?

I can’t think of another case that’s analogous. Other people come to mind—Woody Allen, Roman Polanski—but their cases were different, at least in terms of the scale of the accusations. Plus, Cosby’s public identity was built on being a Cliff Huxtable-like figure. The perceived hypocrisy of the actual person versus the person he presented to the public only made this crisis more severe.

Bill Cosby

4) He’s faced some issues with reporters bringing up the allegations in interviews. Does he have to start turning down interviews or changing his strategy with choosing them? What would be the best way to do that?

Cosby’s representatives can try to make a deal with media outlets—an interview in return for not asking him about the allegations—but it’s hard to see what self-respecting journalist would consent to such an agreement. After watching Cosby’s interviews, like the one he did with Associated Press last November (below), I’d be reluctant to put him in front of the press. He has been unpredictable and has caused himself more harm than good through his public utterances. 

5) You mentioned in your article about how you think, if he’s innocent, he should have declared he was innocent instead of choosing the middle ground, “no comment,” area. Do you believe his strategy will change as things go on or has been saying “no comment” for so long, he’s got to continue doing so?

At this point, most members of the public have already made up their minds regarding Cosby’s innocence or guilt. If he is innocent—which seems difficult to believe, if not impossible—saying so at this point is unlikely to change many minds. Public opinion sets fast, which is why it’s critical to address false allegations quickly.

6) If statute of limitations limits any criminal charges/investigation on him, his main opposition is public perception. Do you think he’ll ever escape this or will it continue to be an underlying tone to his career moving forward?

The severity of the charges against Cosby would make it difficult for almost anyone to successfully come back from them. The one factor that can work for scandalized public figures is time. Cosby is 77 years old—and he just doesn’t have enough time left on Earth to benefit from any sort of public rehabilitation.

That may sound harsh, but it also points to one possible, posthumous path to rehabilitation. Cosby’s work—much of which was excellent—will be reevaluated years after his death. His scandal may recede in public consciousness over time, allowing a new generation to enjoy his work without the ugly baggage that surrounds it now.

The Media Training Bible Ad

Tags: ,
Posted in Crisis Communications | Please Comment »

Why Social Media Can Make or Break You In Crisis

Written by Brad Phillips @MrMediaTraining on March 12, 2015 – 4:02 am

This is an excerpt from The Media Training Bible, available in soft cover, for Kindle, and iPad.

Imagine you’re the communications director for Hartown Manufacturing, a midsize company based in California. You’re responsible for all communications in the western United States.

One morning, you arrive at work and log in to your Twitter account. You’re scrolling through the rather dull tweets when you suddenly see one that takes your breath away: “Breaking News: Major Explosion at Salt Lake City Hartown Plant.”

Within minutes, dozens of people are tweeting about it, spreading rumors along the way. Some eyewitnesses claim they’ve seen ambulances pulling away with dozens of victims. One claims a plant supervisor has been killed. You call a colleague who works at the plant who tells you that no one knows whether anybody was badly hurt—and that no ambulances have arrived yet.

You immediately post that accurate information to Hartown’s social media pages. Journalists who follow your feeds see your posts and decide against reporting any of the rumors they’ve read about possible injuries or deaths until you confirm them.

That type of scenario is commonplace in the age of social media, and it underscores three important truths:

  1. 1. The public and the press may learn of a crisis affecting your company through their social media networks before you even know there’s a problem.
  2. 2. People will begin discussing (and speculating about) your crisis before you’ve had time to obtain the facts.
  3. 3. You need to use your social media channels to immediately correct misinformation and establish yourself as a primary source of accurate information.

Most reporters now use social media as an essential tool of crisis reporting. As Jane Jordan-Meier reported in The Four Stages of Highly Effective Crisis Management, “Two journalists I spoke with saw Twitter as the new police scanner.” You can no longer afford to relegate social media to being of secondary importance.

Communicate through your social media networks as quickly as possible, ideally within half an hour of learning about an incident. You can include links to lengthier statements and additional resources in your posts.

There’s one additional way to help manage a crisis using social media: be engaged with your social networks before a crisis strikes. You’ll need fans to defend your integrity when something goes wrong, and few people are more credible than the unaffiliated third parties who voluntarily vouch for you.

Case Study: Domino’s Pizza and a Disgusting Video

In 2009, an employee of a North Carolina Domino’s franchise filmed a coworker sticking cheese up his nose before appearing to send the food out for delivery. The two workers uploaded the video to YouTube, where it quickly racked up a million views. Television anchors showed the disgusting clip on their newscasts and customers stopped ordering pizza.

Company president Patrick Doyle waited two days before finally responding. He issued a two-minute YouTube apology, in which he appeared genuinely pained by the incident. He was deservedly given credit by many crisis management professionals for releasing the heartfelt video— but most suggested that he waited too long and incurred unnecessary financial and reputational damage by waiting 48 hours.

Mr. Doyle’s response was noteworthy for one additional reason: it was the first time a major company president used YouTube as the primary method of responding to a crisis.

This is an excerpt from The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview, available in paperback, for Kindle, and iPad.


Posted in Crisis Communications | Please Comment »

Free Advice To NBC News And Brian Williams

Written by Brad Phillips @MrMediaTraining on February 8, 2015 – 5:20 pm

NBC Nightly News anchor Brian Williams announced yesterday that he would take a voluntary leave of absence from his broadcast. It’s a smart—and necessary—move that preserves the most options for both the anchor and his network.

In this post, I’ll offer NBC News and Brian Williams a few ideas about how to handle this controversy most effectively.

NBC News Logo


Advice For NBC News

By pulling himself off the air, Brian Williams has given you some breathing room. Take it. You don’t have to make any immediate decisions, and can use the next several days (probably weeks) to conduct a full investigation into Mr. Williams’s previous claims.

It’s good that you’ve named Richard Esposito, the head of the NBC investigative unit, to look into his previous reporting. But that’s an insufficient step. I know nothing about Mr. Esposito and don’t doubt that he’s an honest reporter who will work doggedly to uncover the facts. But the very fact that he’s paid by NBC News will, fairly or not, call his final results into question, particularly if they validate Mr. Williams’s previous reporting.

Therefore, in addition to your internal investigation (which has merit and should proceed), you should immediately name someone of prominence and widespread respect to run a simultaneous external investigation. A well-known reporter, media critic, academic, executive, or government expert (a former Inspector General, for example) could work.

Finally, you should release the results of both investigations publicly. There’s risk attached to that, of course, but I don’t believe it’s an inappropriately high-risk step. With outside reporters and bloggers continuing to dig up dirt, they’ll probably find many of the same things your investigators will anyway—but you will bolster your news department’s credibility by finding and revealing any shortcomings first.

Considering that the rumor mill is growing—and that Mr. Williams’s reporting from Iraq, Hurricane Katrina, and Haiti are all coming under fire (including an inconsistent story he’s told about saving a dog from a fire)—these steps are necessary to either partially restore Mr. Williams’s credibility before returning to air or demonstrating why he can’t. 


Brian Williams


Advice For Brian Williams

First, cancel your appearance on the Late Show With David Letterman, scheduled for this Thursday. Letterman can be a tough interviewer, and you’re a charming guest—so, in the perfect circumstance, I could see how an appearance would benefit you.

But your first post-crisis interview shouldn’t be held with a tough comedian—it should be held with a tough reporter who knows the details of your story inside and out and can ask the pointed questions that require direct answers. CNN’s Brian Stelter, who has done an admirable job of covering this story, might be a good choice. But you shouldn’t do the interview until the shock of the past few days has receded a bit; you, probably more than most, understand how public figures in the middle of crisis too often respond with a defensive tone that serves them badly.

And since you’ve been accused of spending too much of your time building your entertainment brand by hosting Saturday Night Live and slow-jamming the news with Jimmy Fallon (among many other appearances), this would send a message that your critics are right.

(Update: Shortly after this post went live, I learned that Williams canceled his Letterman appearance late this afternoon.)

Second, you’ll need to think about exactly what you would say. That you “conflated” your experiences and misremembered the events on an Iraqi helicopter was met with widespread derision. Even if you accidentally misremembered, it calls your ability to serve as an anchor into question—why should viewers trust someone whose memory of first person events is unreliable? You’ll need to dig deeper. Did you feel the need to exaggerate stories to bolster your credibility, popularity, or news bona fides? If so, you’ll need to cop to that in direct and unsparing terms—and announce specific steps you’d take to avoid that in the future. 

Third, slow down. Your statement said that you would “take myself off of my daily broadcast for the next several days,” but also presumed that you would make an inevitable and probably rapid return. That’s a mistake. If you’re innocent of pervasive résumé-inflation (beyond the Iraq RPG story), time is on your side. Allow the results of an internal and external investigation to come in, vindicating your integrity, and come back to the newscast strengthened—at least in relation to your current position.

Fourth, adding more humility to your tone would go a long way. Your on-air apology on Wednesday—deemed insufficient by many—bordered on glib. And I wasn’t crazy about the statement you released on Saturday:

“In the midst of a career spent covering and consuming news, it has become painfully apparent to me that I am presently too much a part of the news, due to my actions.

As Managing Editor of NBC Nightly News, I have decided to take myself off of my daily broadcast for the next several days, and Lester Holt has kindly agreed to sit in for me to allow us to adequately deal with this issue. Upon my return, I will continue my career-long effort to be worthy of the trust of those who place their trust in us.”

Your statement used vague, distancing language: “Due to my actions” didn’t admit to anything specific, nor was there any apology attached to it. Second, calling it “my broadcast” seemed unnecessarily possessive and heavy handed. I’m sure NBC views Nightly News as its broadcast—and the journalists who work for you probably think of the broadcast as a collective effort. Finally, as discussed above, “upon my return” is not fait accompli. If an investigation finds other instances of inaccurate reporting, you’re probably gone.

Finally, I’d recommend that you hire an experienced crisis management firm, stat. Your career is at risk, and it’s normal to feel defensive, angry, and disoriented. So don’t rely solely on your own instincts. Professionals who understand today’s media climate, the evolution of crisis, and who have helped public figures facing severe reputational risk can help you navigate this crisis with better precision. Perhaps you’re already working with such counsel; if so, that’s good.

READERS: What have I missed? Please leave your thoughts in the comments section below.


Like the blog? Read the book! The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview is available in paperback, for Kindle, and iPad.


Tags: , ,
Posted in Crisis Communications | 6 Comments »

What Is Brian Williams’ Best Crisis Management Strategy?

Written by Brad Phillips @MrMediaTraining on February 5, 2015 – 9:51 am

I wrote last night about the career-threatening controversy enveloping NBC Nightly News anchor Brian Williams (read that post here), who repeatedly told a false story about being under enemy fire while covering the invasion of Iraq in 2003.

The evolution of his tale is quite damning. CNN has a good timeline of how Williams changed the story over time to put himself in the center of the action.

What’s unclear to me is whether he purposefully lied (according to the sentiment I’ve seen on Twitter, that seems to be the overwhelming judgment) or whether he had a false memory of the event. Scoff at that latter option if you wish, but the science is rather clear on how unreliable human memory is, particularly during dramatic events.

Even if that more charitable option is the operational one here, it suggests that Williams is an unreliable witness to major news events which is, by itself, enough to seriously damage his credibility.

From a crisis management standpoint, what should Williams do now?

Brian Williams

I asked that question on Twitter last night; here’s what a few of you said:

Brian Williams Twitter Three

I’m not sure a longer explanation without a meaningful punishment is sufficient. Other people think a suspension is warranted but suggest Williams could survive this incident.

Brian Williams Twitter One

Brian Williams Twitter Two

And this person raises a good point that indicts other people within the news division: Where were the other journalists who knew his story was bull?Brian Williams Twitter Four

In my judgment, NBC News, which has its lead anchor telling tall tales that made him the hero of his own story, must act. They must suspend Williams (or place him on a “leave of absence”) immediately. During that time, they should examine his other reporting to make sure this fabrication is truly an isolated incident. 

That suspension isn’t only the right thing to do, but it may help Williams keep his anchor job. Other stories will quickly fill the news vacuum, and his absence will take at least some of the air out of this story. Upon his return, Williams must provide a more credible explanation to viewers—one that doesn’t contain the glibness of yesterday’s insufficient on-air apology. Although that will resurrect the story and lead to more negative headlines, the second telling of the story won’t be accompanied by the same shock as yesterday’s original revelation. And either way, it’s a necessary step.

Some people are calling for his immediate resignation, and it’s possible Williams will be out. But I still view this as a survivable scandal; a damaged Brian Williams may still be preferable to NBC than an undamaged successor—although Lester Holt would be great at the job.

What do you think? Please leave your thoughts in the comments section below.  


Related Posts Plugin for WordPress, Blogger...

Tags: , , , ,
Posted in Crisis Communications | 4 Comments »

Join our email list to get our 21 most essential media training tips

An Amazon #1 PR Bestseller: The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview. Learn more.

  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

  • Comments or Tips?

  • Media Requests

    To book Brad Phillips for a media interview, please e-mail
  • In The News

    Click here to see media coverage of Brad Phillips and the Mr. Media Training Blog.
  • Media Training

    Click here for more information about our customized media training workshops. To book a media training workshop, e-mail