1,000 Blog Posts!

Written by Brad Phillips @MrMediaTraining on June 23, 2014 – 12:02 am

The Mr. Media Training Blog is celebrating its 1,000th blog post today!

When I started the blog in July 2010, we were lucky to get 30 visits per day. Four years later, it has become the world’s most-visited media training website. Thank you for helping to make that happen!

Here’s some quick math: Each blog post takes about 90 minutes to write, proofread, and tag, and an additional 30 minutes or so to promote. That’s two hours per post, times 1,000, which totals 2,000 hours. And that’s almost surely a low estimate.

That means that over the past four years, I’ve worked at least an entire year on the blog (the average American work year is 50 weeks per year times 40 hours per week, or 2,000 hours). All of that time came in addition to running an increasingly busy practice, starting a family, and writing my first book, The Media Training Bible. It’s been an enormous investment of time and energy.

And that’s why I’d like to ask for your help.

number 1000 birthday candle

Although this blog has continued to grow by double digits every year, blog traffic has leveled off a bit recently. I’d be grateful if you would help me spread the word. Here are a few ways to help:

1. Sign Up For Our Newsletter

The most helpful thing you could do is sign up for our weekly newsletter here and encourage all of your colleagues and friends who would benefit from this blog to do the same. Email is simply the best way to keep in touch with our latest posts. That’s because Facebook is forcing brands to pay to have their posts seen, and many of our tweets get lost in the shuffle.

2. Tell Your Readers About Our Blog

If you write a blog, please tell your readers about this website and its daily media training and public speaking tips. If you have a company or organizational e-newsletter, please link to one of our posts. You can find a few options here or here.

3. Use Social Media

Post a message onto your Twitter, Facebook, or other social media accounts encouraging your readers to check out the Mr. Media Training Blog (www.MrMediaTraining.com).

Thank you very much for your readership and support. With your help, I look forward to growing the blog and sharing the next 1,000 posts with you!




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Am I Wrong To Shame People Who Plagiarize My Work?

Written by Brad Phillips @MrMediaTraining on April 23, 2014 – 6:02 am

I recently called out a PR professional who appeared to steal my work.

It’s not the first time I’ve done that. Unfortunately, a surprising number of people think little about lifting someone else’s work, and I regularly come across instances in which someone has claimed my work as their own.

But after the last incident, a person on Twitter expressed her disappointment with me, comparing the act of publicly shaming a plagiarizer to the primitive punishment some countries dispense by cutting off the hands of a shoplifter.  

Shaming One

That’s a fair philosophical argument, one I’ve been thinking about for a while. But her next tweet surprised me: 

Shaming Two

If I’m reading her tweet correctly (and given the context of the conversation, I believe I am), this tweeter believes that the person being shamed is the victim. In her view, the “victim” is not the person who worked hard to develop an original idea, share it with the world, and have it stolen—but rather the person who steals the idea and then pays a price for having done so. I strongly disagree with that view.

Why I Shame Plagiarizers

First, let me be clear: Accusing someone of committing plagiarism is a serious option that can badly damage someone’s reputation. I don’t use it lightly. For cases that are on the fence, I send a private email. I would only accuse someone of plagiarism publicly if the facts supporting my claim point overwhelmingly in that direction. In the case above, the PR pro was quoted using an entire paragraph I had published on my blog, in my newsletter, and in my book.

A couple of weeks ago, The New York Times ran an article called “Spite Is Good. Spite Works.” The article had a few passages that are relevant to this discussion:

“Human decency and cooperation require a certain degree of so-called altruistic punishment: the willingness of some individuals to punish rule breakers.”

“’It’s probably not spiteful when you’re looking at the long term,’ Dr. Marlowe said. ‘If you get the reputation as someone not to mess with and nobody messes with you going forward, then it was well worth the cost.’”

For me, publicly calling someone out for plagiarism isn’t an act of spite. The quotes above capture my thinking well: More globally, I do it because it’s about maintaining social norms; more personally, I do it to serve as a future deterrent to both the offender and those who might become offenders.

That’s my view. I’d love to hear yours. You can vote below or leave your thoughts in the comments section below. 

What Do You Think?

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Should I Delete Or Keep This Comment?

Written by Brad Phillips @MrMediaTraining on May 29, 2013 – 6:00 am

I received an email yesterday from an Australian reader. It seems that he had left a comment on one of my stories last year — but he doesn’t want it to appear on my blog anymore.

You’ll find his email below. To protect his anonymity, I’m not including his name or the name of the original post he commented on.  He writes:

Dear Mr Phillips,

Due to a change in my employment status, I am taking steps to reduce my online presence. Regarding the following post: [Post name deleted]. Could you please be so kind to remove my comment or at least change my name to “anonymous”.  I would be very grateful. If you require photo ID from myself confirming my identity, this can be arranged

Thank you and kind regards.

It’s a bit more complicated than that. This reader didn’t merely leave a comment in the comments section—he replied to one of my “Questions of the Week,” and that post had this specific disclaimer:

“Please leave your thoughts in the comment section below. I’ll compile your answers in a post later this week.”

I did exactly that. His comment—a thoughtful one that’s not at all incendiary—was included in a post that compiled several responses. To delete his comment would require me to edit the post slightly and renumber the comments. (That said, the changes would take me just a few minutes to make.) 

My feeling is that since he voluntarily submitted a comment and knew how I planned to use it, he should have no reasonable expectation that I should edit, redact, or delete the post. It also sets a bad precedent—once a post is published, I’m not inclined to change it, other than to correct bad information or bad grammar or to help make a point more clearly.

What do you think? Please vote below, and please leave any additional thoughts in the comments section below. (Just don’t expect me to delete them next year!)

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Your 25 Favorite Posts Of 2012

Written by Brad Phillips @MrMediaTraining on December 20, 2012 – 6:02 am

After writing 280 posts in 2012, this is it…the final post of the year!

To help close out the year, I’ve put together the 25 posts you clicked on most, organized as your top five posts in each of five categories.

I wish you and your family a terrific holiday season, and look forward to seeing you back here on Wednesday, January 2, 2013!

Your Five Favorite Media Training Posts of 2012

How to Survive an Ambush Interview

Six Times You Should Call a Press Conference

The 11 Things That Journalists Find Newsworthy

Practicing for Interviews: Focus on What Matters

Pop Quiz: Can You Finish These 20 Advertising Slogans


Your Five Favorite Public Speaking Posts of 2012

Eight Great Ways to Open a Speech

Seven Things Billy Joel Teaches You About Public Speaking

21 Questions to Ask Before Every Presentation

The One Sentence Most Public Speakers Get Wrong

The Biggest Mistake Many Public Speakers Make


 Your Five (Miscellaneous) Favorite Posts of 2012

What To Do When Someone Steals Your Work

The Elements of Great Storytelling (and a 9-Year-Old Boy)

Are Reporters in Hurricanes Heroic or Stupid?

The Ten Best Media Training Quotes, Part Three

Why I Answered My Obscene Commenter


 Your Five Favorite Media Disasters of 2012

The 10 Worst Media Disasters of 2012

Susan G. Komen’s Bad Week in Crisis Communications

NBA Commissioner Asks Radio Host if He Beats His Wife

The 10 Worst Gaffes of Election 2012

Whatever You Do, Don’t Back Up!


 Your Five Favorite Body Language Posts of 2012

Six Things You Need to Know About Body Language

Public Speaking Body Language: Energy

Public Speaking Body Language: Eye Contact

Public Speaking Body Language: Tone

Public Speaking Body Language: PowerPoint


Click here to read more about my new book, The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. 

This post was inspired by Andrew Dlugan’s excellent “Six Minutes” presentation skills blog. I recommend his original post, “50 Most Popular Public Speaking Articles.”

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Nine Of My Favorite Public Relations Blogs

Written by Brad Phillips @MrMediaTraining on December 6, 2012 – 2:00 pm

In the spirit of the holiday season, I wanted to share some blog love today with nine of my favorite bloggers.

I regularly visit and learn from these nine sites. These bloggers write and share smart content, and many are also entertaining. I hope you’ll check them out and enjoy their work as much as I do.

Inevitably, I’m going to leave out some really talented bloggers whose work I very much enjoy. So let me say that this isn’t intended to be a comprehensive list (and I hope you’ll help me make it more comprehensive by adding your favorites to the comments section).

Without further ado, here are some of my favorites!

The PR Coach (Public Relations) – Jeff Domansky teaches me something new in almost every post. Whether it’s a new social media platform or an emerging PR trend, Jeff always seems a step ahead of everyone else. Plus, he has a terrific sense of humor that manifests itself in the form of some very amusing posts.

Melissa Agnes (Social Media and Crisis Management) – It’s hard to believe that Melissa just entered the blogging scene this year. Her advice regarding the role of social media in crises is always spot on, and she writes in an engaging and direct manner. Plus, she’s relentlessly polite, even when the people she writes about don’t deserve it.

Six Minutes (Public Speaking) – Andrew Dlugan is smart, and he approaches public speaking in a serious manner that goes well beyond the usual platitudes. I learn something from him every time I visit his site, and you will too.

imPRessions PR News + Blog (Public Relations) – Dorothy Crenshaw and I write about some of the same topics, such as how to manage negative press or own a media interview. But she’s one of those bloggers that often makes me think, “Damn. Why didn’t I think of that?” Plus, her other work—such as asking whether Oprah is still relevant—is always smartly argued. 

PR Daily (Public Relations) – Editor Michael Sebastian culls the best of the PR world every weekday—and his team of contributors (which includes Jackson Wightman, Susan Young, Gil Rudawsky, and Kevin Allen) are top notch. The site contains a nice mix of evergreen “how to” stories, fun trend posts, and current events. I’m fortunate that they run a few of my articles each month.

The Publicity Hound (Media Relations) – Joan Stewart doesn’t dabble in theory—she offers readers high-impact, tactical information they can immediately use to improve their communications. I’ve received Joan’s newsletter since 2004, and she always manages to keep her information fresh. If you haven’t subscribed to her newsletter, now would be a good time to do so.

prTini (PR and Marketing) – On any given day, Heather Whaling may be writing about better ways to market your book, monitor your coverage, or bring your work-life balance into better…well, balance. Plus, her weekly “best of PR” links are nicely curated.

Political Wire (Politics) – Okay, so Taegan Goddard’s Political Wire isn’t a PR blog. But it’s one of my first stops every morning (and a couple of times each afternoon) for a quick summary of the day’s biggest political stories. He occasionally writes original content, but more often links to others; he has a keen eye for finding the stories that others miss. If you’re even remotely interested in politics, don’t miss his site. 

Dylan Byers on Media (Politics and Media) Again, this isn’t technically a PR blog. But Dylan’s coverage of the intersection between media and politics regularly features media gaffes, PR blunders, and political communications strategy. It’s a fast, fun, and informative read.

What are your favorite blogs? Please leave your favorites in the comments section below!

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Why I Answered My Obscene Commenter

Written by Brad Phillips @MrMediaTraining on October 30, 2012 – 6:04 am

Whenever I post an article citing the “worst gaffes” of a certain time period, I get feedback from a few readers who disagree with my choices.

So I wasn’t surprised that some people took me to task for an article I posted on Sunday, “The 10 Worst Media Gaffes of Election 2012.” After all, I acknowledge that my choices are completely subjective, and readers often make a reasonable case for why they disagree.

But I received one comment on Sunday that went past the usual criticism. And the dialogue that ensued was rather instructive.

A reader posted this comment:

“I thought your list sucked.


Todd Akin and his “legitimate rape victims don’t get pregnant” gaffe that is going to lose a Senate race and possibly republican control of the senate doesn’t make your list.

Yet President Obama’s non gaffe reminding us that successful businesses relied on taxpayer funded infrastructure to succeed is?

Fuck off buddy. I won’t be back.”


I usually don’t post those types of comments. But the reader was wrong on the facts, so I decided to post his comment and engage him. Here’s what I wrote:

“I usually don’t post comments such as yours, as it violates this blog’s “No Jerks Allowed” policy.

But I made an exception because I wanted to correct your error. If you had read the single sentence in bold toward the top of the post, you would have seen the line that read, “This post will highlight the ten worst media disasters of the 2012 presidential campaign.” Todd Akin is not, as you surely know, a presidential contender. If this list had looked at Senate and House races, he surely would have been on it. And he’ll almost certainly make my year-end “Top Ten Media Disasters of 2012″ list.

As for President Obama’s non-gaffe, had you read my post more closely, you would have seen that I generally agreed with you.

I’m sorry you chose to interact with a stranger in such a vulgar way. I’m glad you’ve chosen to set your sights elsewhere.”


Minutes later, the reader responded, but this time with a different tone:

“I obviously missed that.

My most humble apologies. I am sorry.

And thank you for bringing to my attention.

Peace buddy. And I will check back in.

Good luck with your blog.”


Although it may seem surprising that his tone changed so quickly, at least one study suggests that his reaction isn’t terribly unusual. A study conducted by Harris Interactive in 2011 found that unhappy customers quickly forgave companies that responded to them. Thirty-three percent of customers who left a negative review on a shopping website ended up posting a positive review after receiving a response, while another 34 percent deleted the original review.

Sure, that study was looking at businesses, not blog comments. But the underlying truth is likely the same.

There’s likely another dynamic at play here, as well. I suspect that it’s easier for a person to rail against some random blogger, but more difficult to rail against a random blogger who takes the time to respond to them.

My lesson learned? Sometimes it’s worth taking on your harshest critics instead of relegating their emails to the “trash” folder. At the very least, it might quiet their criticism. And in the best case, they might become an ally.

For more, you can read my recent article, “How Do You Handle Negative Comments.”

Posted in Blogging | 9 Comments »

Reader Email 2: How Do You Handle Negative Comments?

Written by Brad Phillips @MrMediaTraining on September 19, 2012 – 12:02 am

You’re a jerk. An idiot. A poser. A moron. A dumbass.

If you’ve blogged long enough, you’ve probably been assaulted by a few readers who disagree with your conclusions. And that can lead to a few challenges for bloggers who want to allow a free exchange of ideas but also insist upon a civil discourse.

Reader Mary Denihan noticed that challenge, and asked the following question regarding managing a website’s comments section. Mary wrote:

“It almost seems like [negative comments] have overtaken some sites. Which in turn, seems to inhibit other folks with positive opinions to not comment. Do you have any advice on how to avoid your site to be overtaken by negative comments?”


Reader Leigh Ann Otte was also curious, writing:

“I would guess (hope?) most people recognize what’s going on and don’t listen to them. But it is a good question: What do you do if the negativity is directed to you? Ignore it? Respond once to everyone? Try to cut it off early by responding to the first few right away?”


Great questions, Mary and Leigh Ann! Here are three ways you might consider approaching this issue:

1. Ban Belligerent Jerks

There’s no rule that says bloggers have to approve every comment someone leaves. For this blog, I created a comments policy titled “No Jerks Allowed.” It reads, in part:

“I’m done posting ad hominem attacks, off-topic comments, comments that refer to elected officials (or others) in pejorative terms, comments that are unnecessarily antagonistic, comments that don’t relate to the topic of the article, and other comments that come across with more hostility than substance.

There is no shortage of websites and news channels that profit from hostile and angry debate. No matter how many times I’m accused of censorship, I’m not going to allow this blog to join their ranks.”


2. Respond, But Speak Past The Commenter

If I decide to post a negative comment from a reader (because it makes a valid point, even if it’s a bit nasty), I try to be mindful that the entire audience may hold a rude response against me. If I treat the person with respect (in some cases, more than they deserve), readers are more likely to be impressed with the tone of my reply—even if they, too, disagree with my view.

Therefore, I try to remember that the writer of that letter is not my target audience. Sure, my response is addressed to the commenter, but my communication is really intended for the rest of the blog’s readers.

3. Or, Speak To The Commenter

If the commenter posts something negative but appears to be reasonable, I try to give them the benefit of the doubt.

I often find that the tone of a reader’s first comment may be negative, but that if I respond to them respectfully, their follow-up comment is milder—or even appreciative.

That approach is backed up by a 2011 Harris Interactive study, which found that unhappy customers quickly forgave companies that responded to them. Thirty-three percent of customers who left a negative review on a shopping website ended up posting a positive review after receiving a response, while another 34 percent deleted the original review.

What do you think? How have you handled negative comments on your personal blog or company website?

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What To Do When Someone Steals Your Work

Written by Brad Phillips @MrMediaTraining on August 9, 2012 – 1:47 pm

Well, we have another entry into the plagiarizer’s hall of shame today.

Neil Kuvin, a contributor to the website BizCEOs.com, recently ran a story called “Media Reporters Require Rules.” His piece highlighted seven rules of working with the media. But the piece looked strangely familiar. That’s because I wrote the piece last year.

Neil should know better. His Twitter bio describes him as a “PR/Media Relations pro with 4 decades of experience.” Here’s a sample:

Neil Kuvin (July 30, 2012):

2. Never Say No Comment: There is no place in your response for this phrase.  You and a media relation’s team from within and outside of your organization need to practice just how you’re going to answer uncomfortable questions without ever saying “no comment.”  That doesn’t mean you have to tell a reporter everything, but it means that you should practice and use a technique of commenting without commenting.

Me (May 12, 2011):

2. Never Say No Comment: There is no phrase more damning in a spokesperson’s lexicon than “no comment.” The public regards a person who utters those words the same way they view a person who shouts “I did it!” into a megaphone in a crowded park. That doesn’t mean you have to tell a reporter everything, but it means that you should use the technique of commenting without commenting.


As far as I know, I created the term “commenting without commenting.” Neil not only used it, but removed the hotlink to my site.

Here’s another example:

Neil Kuvin (July 30, 2012):

3. Don’t Ask to “Approve” a Story:  Many high-powered executives, accustomed to directing subordinates, instruct reporters to send them a draft of their articles before publication.  Most reporters will not only reject that request, but will resent that the executive treated them like an employee requiring approval.

Me (May 12, 2011):

3. You Cannot “Approve” a Story:  Many high-powered executives, accustomed to directing subordinates, instruct reporters to send them a draft of their articles before publication. Most reporters will not only reject that request, but will resent that the executive treated them like an employee requiring approval. Journalists have no obligation to share their final story with you, so don’t ask.


I contacted Neil and his editor about the obvious plagiarism. The site removed the article within 12 hours. Although his editor never responded to my personal email or tweet, here’s what Neil wrote me:


It’s gone. I’m sorry. I intended to at least attribute but obviously didn’t. 


Uh huh. That’s kind of like saying, “I intended to pay you, bill collector, but obviously didn’t.” Or, “I intended to get you a Valentine’s Day gift, my dear, but obviously didn’t.

Strangely enough, Neil cc’ed me on an email to his editor which read:

Bob:  please remove this post from Bizceos.com.  I thought I credited him but didn’t. I’ve used other info previously but always attributed.

I did take a lot of his article. Please remove it from Bizceos. Thanks.

Please let me know when it’s been scrubbed.



Since plagiarists rarely strike only once, I decided to examine his claim that he had “always attributed” information in the past.

Admittedly, this next example isn’t quite as clear cut, but I’ll wager $20 this isn’t coincidental. Neil wrote an article on April 5, 2012 that cited seven times spokespersons shouldn’t speak to the media. That’s interesting, since I ran a similar post with seven points in 2010.

Neil’s List (APRIL 5, 2012):

  • The case is before the courts.
  • For competitive reasons.
  • Union negotiations causing a blackout have been imposed.
  • Situations involving member, client, employee, or other forms of privacy.
  • Employees have not yet been informed (but you’d better take care of that immediately).
  • Securities legislation would be breached.
  • Issues involving national security.


My List (December 27, 2010):

  1. 1. Employees Have Not Yet Been Notified About a Specific Issue
  2. 2. Employee, Client or Patient Privacy Is Never Breached For Any Reason
  3. 3. A Disaster or Emergency Has Occurred and Next-of-Kin Have Not Been Notified
  4. 4. Sensitive Competitive Information Would Be Divulged
  5. 5. Security Legislation Would Be Breached
  6. 6. Union Negotiations are Underway and an Information Blackout is in Effect
  7. 7. Legal Counsel Has Advised Against Communications


Coincidence? Interestingly, the list wasn’t originally mine. It came from the International Association of Business Communicators, and was sent to me by reader Beth Ryan. I cited both sources in my post. Neil just ran it under his byline. So, is he a one-time offender as he claimed? I’ll let you decide.

Bob Dittmer, Neil’s editor, did not return my request for a comment (I was hoping he would say that he takes these situations seriously and will look for other examples of plagiarism on his site). Given that Mr. Dittmer is also the Director of Public Relations for the Indiana Department of Revenue, I would have expected him to take additional action. I still have hope he’ll do the right thing.

Why does this matter? As one of my Facebook fans said, why not just treat this as an act of flattery?

Here’s my answer: To me, blogging requires a tremendous sacrifice. When I write blog posts, I spend less time with my wife, have less time to relax, and carry a higher stress load. When people like Neil swipe posts, they get to claim credit for and enjoy the benefits of the work without much sacrifice. It’s wrong, and I intend to call these incidents out on the blog from now on.

Now, back to the title of this post: what can you do when someone steals your work? The truth is that legal action is expensive, and is typically used only for important infringements of your work. That leaves three options:

1. Do Nothing: Although this option allows the offender to get away with it, it may be the right call for small infringements.

2. Contact The Infringer: In many cases, I send a private note to the offender and ask them to remedy the infringement. I usually reserve this option for borderline cases in which the offender’s intent isn’t totally clear.

3. Shame Them: For major infringements, I think it’s important to call out the offender. That serves two purposes. First, it puts everyone else on alert regarding the authenticity of the infringer’s work. I wouldn’t be surprised if other bloggers see their work living under Neil’s byline. Second, it serves as a disincentive for people who are thinking about using your work without attribution.

What do you think? How have you handles these types of infringements? Please leave your thoughts in the comments section below.

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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