April 15, 2013
The Media Training Bible reached number one on Amazon's Public Relations Bestsellers list!
April 14, 2013
Brad Phillips was quoted by The Huffington Post in a story called "Media Training for NFL and College Football Players: Sign Us Up!" Here's an excerpt:
"Brad Phillips, President of Phillips Media Relations and author of The Media Training Bible, has a similarly humanistic approach. He is adamantly opposed to 'spin and evasion' and concentrates on helping clients to find their own method of presenting themselves to the public 'in the best possible way while remaining honest, accountable and transparent.'"
Brad Phillips was quoted in the American Journalism Review about a topic mentioned in The Media Training Bible: whether sources should conduct interviews by email. Here's an excerpt:
"Phillips, a former producer for CNN who founded Phillips Media Relations in New York in 2004, says many of his clients come to him petrified of the press or feeling that at one time or another they have been burned.
He likes to use as a reminder of the importance of his work the lengthy interview Tony Hayward, the head of British Petroleum, granted after the oil spill in the Gulf of Mexico and the sound bite the press pistol-whipped him with: "I'd like my life back."
Some public relations firms, the minority of them, in Phillips' view, teach clients to answer the question they want to answer, to avoid the question they'd rather not tackle. Phillips says he teaches clients to answer the question that was asked. For him, e-mail is a tool of clarity and precision."
February 4, 2013
I joined host Barbara Weltman of Build Your Business Radio to discuss The Media Training Bible and offer specific tips to help media spokespersons improve their interviews. You can listen to the interview here: Build Your Business Clip.
February 1, 2013
Wayne Hurlbert of Blog Business World "highly recommends" The Media Training Bible in his review of the book. He wrote:
"For me, the power of the book is how Brad Phillips combines a comprehensive overview of all aspects of media presentations, with the practical strategies and techniques to achieve success in all interview situations...The key is that Brad Phillips understands that what is the best form of presentation for one type of media may not be effective with another...I highly recommend the very complete and extremely useful book The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips, to any business or organizational leaders, managers, executives, entrepreneurs, or anyone who may be called upon to provide an interview in any format of media."
January 30, 2013
Molly Gamble of Becker's Hospital Review highlighted The Media Training Bible in a terrific post called "4 Signs of Media-Savvy Hospital CEOs."
She goes into great detail on four specific things hospital CEOs (any spokesperson, really) should keep in mind before their next media interview.
January 16, 2013
Amy Alexander of Investor's Business Daily profiled The Media Training Bible in her article, "Prepare to Meet The Press With Practice, Honesty." She writes:
"The best spokespeople "know that their primary function during an interview isn't to impress their bosses or peers, but to forge a direct connection with each person reading or hearing their words," Phillips wrote in his new book, 'The Media Training Bible.'"
January 7, 2013
Brad Phillips appeared on Nonprofit Spark with Renee McGivern to discuss the best ways nonprofit leaders could communicate through the media. Click here to hear his interview with Nonprofit Spark.
January 7, 2013
Blogger Rodger D. Johnson, editor of the Get Social PR blog, titled his review of The Media Training Bible as: "Lost Testament to PR Canon Found." In his review, he wrote: "I’ve read over 100 public relations and communication-type books, and this is one of my favorites. It will be yours too."
January 5, 2013
Dallas Morning News reporter Jim Pawlak wrote a brief synopsis of The Media Training Bible, in which he wrote: "Author Brad Phillips focuses on themes that make the point and eliminate the noise."
January 5, 2013
Brad Phillips appeared on Business Talk Radio with Stu Taylor to discuss The Media Training Bible. The interview can be found here. (Click January 5, 2013, first hour; fast forward to about halfway in.)
December 28, 2012
Fast Company published an excerpt of The Media Training Bible on their website's homepage. The post, called "What to Say on Twitter When Everyone's Watching," can be found here.
December 17, 2012
The Media Training Bible becomes the Kindle's top-selling public relations book!
December 16, 2012
Forbes.com columnist Martin Zwilling wrote a positive review of The Media Training Bible in an article called "Serious Entrepreneurs Master Media Training Early":
"Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay."
"There are lots of expensive public and media relations firms out there who can give you the full treatment, but I recommend starting with a good book on the subject, like the one just released by media training expert Brad Phillips, 'The Media Training Bible.'"
December 11, 2012
The Media Training Bible makes it to number 10 on Amazon's "Hot New Business Books" list:
November 30, 2012
Writer Eddie Scarry of Fishbowl DC profiled The Media Training Bible in a post called, "Media Expert Publishes 'Bible.' Mr. Scarry also posed a smart and provocative "test question" to me:
"With Politico‘s David Chalian in mind, we proposed the following scenario to Phillips: A reporter is caught on a hot mic disparaging a presidential candidate as a racist. Media reporters want to know how the editor of the publication is going to handle the situation. What kind of questions can he or she expect and how should the person prepare to address them?"
You can read my answer here.