What Is Media Training?

I recently spotted a tweet that asked an intriguing question: “What’s something that seems obvious within your profession, but the general public seems to misunderstand?”

That question was catnip for me, so I sent a response. It ended up getting several retweets and likes, which told me that I wasn’t the only person interested in the definition of media training.

Twitter is often the first draft, not the finished product. Although I like the definition I came up with in just a couple of minutes, it’s also a bit defensive. Because I’m aware that some people (wrongly) view media training as a superficial or even dishonest exercise, I began my definition by discussing what media training is not. Frankly, I’d prefer a definition that defines media training positively from the start.

Now it’s your turn. 

I’d love to hear your definition of media training. You can:

1. Leave your definition in the comments section below, or

2. Send a tweet, and include the hashtag #MediaTrainingDefined to make sure I see it.

I’ll screenshot and add your tweets to this post so others can see your definitions. And if you decide to leave a comment instead of tweeting, try to keep your definition to 280 characters or less.

I look forward to seeing what you come up with!