The Candidate Who Got Crushed By A Smarter Interviewer

Written by Brad Phillips @MrMediaTraining on April 13, 2014 – 6:02 am

The House Majority Leader, Virginia Republican Eric Cantor, is trying to win re-election this year against a little-known Democratic opponent named Mike Dickinson (See update below).

Mr. Dickinson entered the national spotlight late last week after he appeared on Fox News to speak with anchor Greta Van Susteren.

Van Susteren wanted to know more about Dickinson’s “War on Fox News,” which the candidate launched because he thought Fox News often misrepresented the facts. (That shouldn’t exactly be a tough position to argue.) But Van Susteren—a skilled criminal defense lawyer—decided to do some research about Dickinson’s past. And the resulting interview was simply devastating.

Watch this interview, then tell me: Is it me, or did Dickinson look like SNL’s Darrell Hammond doing a parody of a local politician?

The first lesson is this, as stated by Political Wire’s Taegan Goddard: “Pro tip: If you’re running for Congress and pledging a “war on Fox News” then it’s probably best not to appear on Fox News.” But I only agree with that partially. Appearing on Fox News while pledging a war on the network could have turned this local Democratic candidate into a popular national Democratic hero—if he was a skilled debater who could have held his own against an experienced host.

Second, if you have skeletons in your closet (consulting for strip clubs), you should probably have a good response ready. Instead, Dickinson just took Van Susteren’s punches without offering any counter response. For example, he could have said:

“You know, I know that’s not a popular profession with some people. But I want to be clear about how my policies would benefit women—and how Eric Cantor’s have hurt them [insert examples].”

Mike Dickinson

But the worst moment came when Van Susteren cornered him into admitting that he had lied about calling himself the CEO of a company (he wasn’t). He admitted to being a liar. Again, a skilled candidate would have had a better response prepared:

“I’m embarrassed by that and wish I could do that one over again, but let’s be very clear about one thing: I haven’t spent my entire professional career misrepresenting who I am and what I believe. Eric Cantor has. For example…”

Dickinson is trying to use heightened rhetoric to earn free national media coverage. Other politicians have used that strategy as well: Democrats Alan Grayson and Anthony Weiner, and Republicans Louis Gohmert and Michele Bachmann, among others. But there’s a key difference: they were all good at that game, and Dickinson is not.

As Van Susteren told him, “You’re a piece of work.” The problem for Dickinson is that I suspect many of his potential voters agree.

UPDATE: After writing this article but before posting it, news emerged that Mr. Dickinson failed to meet the filing deadline to run as a Democratic candidate for Congress in Virginia’s 7th District. He reportedly failed to inform Fox News that he wasn’t officially a candidate; nor did the network appear to verify his claim otherwise.

Like the blog? Read the book! The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview is available in paperback, for Kindle, and iPad.

A grateful hat tip to reader John Barnett.

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    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

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