Is This Man’s Tie An Unnecessary Distraction?

Written by Christina Mozaffari (@PMRChristina) on March 14, 2014 – 11:40 pm

Editor’s Note: This post, related to the missing Malaysia Airlines flight, is meant only to address what we can learn from one of the commentators involved in the coverage. For more about the crisis management aspect of this story, this article and this article are good places to start.

I’m hardly a fashionista. In fact, with a 16-month-old daughter and a second child on the way, I consider a non-work day in which I manage to wear clean jeans a victory.

That said, I am a media trainer, and part of teaching people about presenting themselves in interviews, panel discussions, and speeches is how to, well, present themselves.

In general, when trainees ask me what they should wear to an interview, I tell them they should always look clean-cut, of course, but to also think about the person they’re trying to reach and the situation. For example, it can be off-putting and out-of-touch to see an emergency official at a disaster scene in a suit and tie. Conversely, it would be strange to see a Wall Street executive appear on TV in a wrinkled t-shirt.

Take Greg Feith, for example, the former NTSB investigator who has been the go-to guest for NBC and MSNBC’s coverage of the missing Malaysia Airlines plane.

Greg Feith Tie

His insight into this tragic and disturbing story is incredibly valuable. His experience is relevant, and I’ve found what he’s been saying to be well thought-out and responsible given the all the unanswered questions in this story.

The problem is, I have to close my eyes when he speaks to hear a word he’s saying.

He wears a suit on-air, but his loud, outdated, and busily-patterned ties are a huge distraction from the important information he’s trying to communicate.

Greg Feith Tie 2

This isn’t to say you have to wear brand-new, high-fashion clothes for your television interviews. In fact, for some, a funky tie or a signature piece of jewelry is part of their charm. I once interviewed a gentleman who ran the school bus service in a California town. His tie had – you guessed it – a school bus print on it. That tie reflected his character and was appropriate for the story.

However, in this situation, with 239 passengers and crew members likely dead, muted garb is the rule. His bright tie doesn’t reflect the gravity of this story and introduces an unnecessary distraction to his otherwise solid appearances.

What do you think? Do Mr. Feith’s colorful ties distract from his content? Leave your thoughts in the comments section below.

Christina Mozaffari tweets at @PMRChristina.

 

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

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    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

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    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

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    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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