Editor’s Note: This post, related to the missing Malaysia Airlines flight, is meant only to address what we can learn from one of the commentators involved in the coverage. For more about the crisis management aspect of this story, this article and this article are good places to start.
I’m hardly a fashionista. In fact, with a 16-month-old daughter and a second child on the way, I consider a non-work day in which I manage to wear clean jeans a victory.
That said, I am a media trainer, and part of teaching people about presenting themselves in interviews, panel discussions, and speeches is how to, well, present themselves.
In general, when trainees ask me what they should wear to an interview, I tell them they should always look clean-cut, of course, but to also think about the person they’re trying to reach and the situation. For example, it can be off-putting and out-of-touch to see an emergency official at a disaster scene in a suit and tie. Conversely, it would be strange to see a Wall Street executive appear on TV in a wrinkled t-shirt.
Take Greg Feith, for example, the former NTSB investigator who has been the go-to guest for NBC and MSNBC’s coverage of the missing Malaysia Airlines plane.
His insight into this tragic and disturbing story is incredibly valuable. His experience is relevant, and I’ve found what he’s been saying to be well thought-out and responsible given the all the unanswered questions in this story.
The problem is, I have to close my eyes when he speaks to hear a word he’s saying.
He wears a suit on-air, but his loud, outdated, and busily-patterned ties are a huge distraction from the important information he’s trying to communicate.
This isn’t to say you have to wear brand-new, high-fashion clothes for your television interviews. In fact, for some, a funky tie or a signature piece of jewelry is part of their charm. I once interviewed a gentleman who ran the school bus service in a California town. His tie had – you guessed it – a school bus print on it. That tie reflected his character and was appropriate for the story.
However, in this situation, with 239 passengers and crew members likely dead, muted garb is the rule. His bright tie doesn’t reflect the gravity of this story and introduces an unnecessary distraction to his otherwise solid appearances.
What do you think? Do Mr. Feith’s colorful ties distract from his content? Leave your thoughts in the comments section below.
Christina Mozaffari tweets at @PMRChristina.