Pausing Is Great Most Of The Time. Not This Time.

Written by Brad Phillips @MrMediaTraining on March 11, 2014 – 5:59 am

I recently wrote about an intern I hired several years ago simply because he had the confidence to pause at the exact right moment during a job interview.

Pausing also offers tremendous benefits to media spokespersons during non-controversial taped interviews: they allow spokespersons to collect their thoughts, deliver a confident answer, steer clear of verbal filler, and avoid drifting off message. 

But there’s one time when pausing can—and often will—be used against you.

In The Media Training Bible, I wrote that spokespersons should avoid long pauses “during hostile interviews, when journalists may use your lengthy silences as an indication of your guilt.” A segment on last Thursday’s The Daily Show with Jon Stewart offered a perfect case in point.

Correspondent Aasif Mandvi conducted an interview with Todd Wilemon, a Fox Business commentator and NYSE Euronext Managing Director, about Obamacare.

When Mandvi asked Wilemon about America’s poor, who he said already receive insufficient healthcare, Wilemon went into a 16-second spiral of silence and stumbling that evoked memories of Rick Perry’s painful stumble.

But that stumble was only the prelude to this jaw-dropping sound bite: “If you’re poor, stop being poor.”

Todd Wilemon Daily Show

In Wilemon’s case, the pauses didn’t indicate guilt, but rather an utter inability to defend his own position. The pauses made him look uninformed and thoughtless—even unintelligent—and undermined his views. He made several strategic errors:

First, he agreed to the interview in the first place. He should have known that his views would be unpopular with The Daily Show’s politics.

Second, if he was going to do the interview, he should have prepared answers to those obvious attacks on his position. No, he couldn’t have anticipated exactly where Mandvi was going to take the interview, but he should have had some data ready to support his position.

Third, he should have remembered that unpopular views go down better with some sugar. Instead, his tone reeked of “out-of-touch rich guy” instead of “thoughtful man whose views can lead to a more effective solution.”

Whether it’s used the right way or the wrong way, one thing is clear: the pause is a powerful tool. Just make sure you deploy it at the right moments, when you can benefit from its rewards. 

Avoid committing your own media disaster! Read The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview, available in paperback, for the Kindle, and the iPad.

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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