Media Training 101 Small Group Workshop: February 3, 2014

Written by Brad Phillips on January 10, 2014 – 4:02 am

Note: Registration for this session is now closed. Please visit our workshops page to see our upcoming sessions.

Please join us in Washington, D.C. on February 3, 2014 for our first small-group media training workshop of 2014.

This workshop is appropriate for spokespersons with any level of experience. Although we’ll cover all of the basics beginners need to know, we’ll teach them at a level that experienced pros will learn from.

This session is perfect for spokespersons of companies, nonprofit organizations, and government agencies; book authors and marketers; and any other subject-matter expert or individual who interacts with the media.

Our sessions are restricted to the first 12 people to register, which allows each participant to receive individualized coaching, on-camera practice and personalized feedback. This workshop is interactive, dynamic, fast-moving, and information-packed.

Video camera viewfinder

During the interactive workshop, you will learn how to:

  • Master the rules of working with the media
  • Develop a winning media message
  • Successfully incorporate memorable statistics, stories and sound bites into your answers
  • Confidently interview for print, radio and television
  • Get the headline you want
  • Take control of an interview
  • Transition from a reporter’s questions to your answers
  • Answer the tough questions
  • Spot and avoid journalist tricks
  • Look great on television, sound great on radio
  • Focus on non-verbal communication
  • Interview for online and social media
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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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