Don’t Poop In the Pool

Written by Brad Phillips @MrMediaTraining on September 4, 2013 – 6:02 am

I recently had the pleasure of staying at a Ritz-Carlton, a luxury hotel chain that operates 81 hotels in 25 countries.

Upon visiting the indoor rooftop swimming pool at one of their New York hotels, I came across this sign:

Dont Poop In The Pool


That sign is a failure for many reasons, only some of which are the Ritz-Carlton’s fault. More on that later.

First, I’ll come back to a point I’ve made repeatedly on the blog: Any message intended for a mass audience must be broadly understandable in order to be effective.

The Ritz-Carlton has an international customer base, and it’s safe to presume that many of their guests speak imperfect English. That sign would do nothing to help them understand the pool’s rules (although I have a tough time imagining that a Dutch-speaking guest from Suriname, for example, would have been inclined to poop in the pool but for the presence of the sign).

Forget international travelers. Many native English speakers would have numerous problems with this sign, as well:

1. The Ritz misspelled the word “expectorate.” The word means “to cough or spit out phlegm from the throat or lungs.” (I didn’t know the word before writing this post, and I’m guessing many other people didn’t, either.)

2. Who blows their nose on a pool? I suspect doing so would be quite a feat. Blowing one’s nose in a pool makes much more sense.

3. Discharge of fecal matter? I find that language grosser than the plain-speak version, “Don’t poop on in the pool.”

4. Why are there quote marks? “By order of the board of health” isn’t a direct quote. If anything, the rest of the sign was (close to) a direct quote.

Swimming Pool Mother and Chile

I wondered whether the Ritz developed that language or whether it was some bureaucratic language mandated by the State of New York. Guess what? It is! Here’s what the state regulations say:

“Urinating, discharge of fecal matter, expectorating or blowing the nose in any swimming pool is prohibited.

(c) Posting regulations. Placards reciting the contents of subdivisions (b), (d) and (e) (where applicable), inclusive, of this section shall be posted conspicuously at the swimming pool or enclosure and in the dressing rooms and offices of all swimming pools.”

So the State of New York gets most of the blame. But the Ritz made the state-mandated language worse; at least New York spelled “expectorate” correctly and referred to blowing the nose in any swimming pool.

It’s easy to see how this mangled sign made its way past the proofreaders at the Ritz. They probably didn’t know the word “expectorate” either, so they didn’t recognize that it was spelled incorrectly. And if they didn’t know that, how in the world would swimmers of all ages and education levels at other New York State pools know it?

This one’s pretty easy, folks. Don’t poop, pee, or spit in the pool. 

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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