Can Your Voice Make You An Extra $187,000 Per Year?

Written by Christina Mozaffari (@PMRChristina) on May 6, 2013 – 6:02 am

We all know our voice is an important tool in communicating — and now a new study says it could also make a difference in your salary.

Your voice telegraphs not only your energy, enthusiasm, and authority but, when used properly, can also be a powerful signal that something you’re about to say or have just said is important. So can you do anything about what you actually sound like? And should you?

A study from Duke University and the University of California San Diego, reported on by the Wall Street Journal, says that answer is a resounding “yes.”

The study analyzed speech samples from 792 CEOs from the Standard and Poor’s 1500 stock index based on their vocal pitch. Researchers found that CEOs with deeper voices managed larger companies and made more money, in some cases to the tune of $187,000 more. Previous voice studies have even shown that voters preferred candidates with deeper voices.

So what does this mean for you? Well, there may not be much you can do to have a deeper voice — but there are some steps you can take to improve your vocal delivery. Here are three tips: 

  1. 1. Learn to Breathe Correctly. Take a deep breath. If your chest expands, you aren’t breathing correctly. Try it again, but as you breathe in, push your stomach out. Make sure your chest doesn’t move. Now begin talking and expending that air you’ve taken in. Your stomach should be moving in. That’s “diaphragmatic breathing,” and the benefits are enormous for the spoken word. Breathing properly makes your voice fuller, more resonant, and less nasal — and it gives you better breath control, meaning you won’t have to gasp for air as often.
  2. 2. End Your Sentences as Statements, Not Questions. Be careful to avoid vocal “upticks,” which occur when your pitch gets higher at the end of every sentence. An uptick makes you sound as if you’re seeing permission rather than making a statement — and too many of them will diminish your credibility.
  3. 3. Vary Your Volume to Suit Your Purpose. Speaking loudly adds energy and excitement to your delivery, while speaking softly increases intimacy and drama. But don’t do one or the other. Do both, choosing the right moments based on your content.

One more note about this study: It only applied to male CEOs. A separate, smaller study by Quantified Impressions released earlier this month analyzed the voices of female CEOs. Researchers found that the same pattern didn’t hold for women as it did for men, finding that “The voices of 10 top female executives are closer in pitch to the average for all women.” Instead, the study said:

“Female leaders stand out for the “vocal energy,” or variations in loudness, they use to drive home their points. An energetic voice comes across as authentic, inspiring trust.”

Christina Mozaffari is the Washington, D.C. Vice President of Phillips Media Relations. Follow her on Twitter at @PMRChristina.

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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