Vigilante Tweeting: Why You Should Be Careful In Public

Written by Brad Phillips @MrMediaTraining on March 7, 2013 – 6:02 am

We’ve all sat next to that guy, the one who discusses ostensibly “private” information on his cell phone in a public space at a decibel level more commonly found on the average lawnmower.

When you’re that person’s captive—say, because you’re on a packed bus or train with no other available seats—you might even harbor fantasies of exacting some sort of well-deserved revenge.

Well, some people are getting revenge by publishing the details of their loudmouth neighbors’  “private conversations” to their Twitter feeds and other social networks.

Happy businessman receiving good news on a train. selective focus.

Call it “Vigilante Tweeting.” Let’s say I’m seated next to a loudmouth attorney on a bus one morning who won’t shut up about the case he’s working on. As I’m still wiping the sleep from my eyes trying to have a quiet start to my morning, he’s shouting about his strategy to beat the defendant. I could punish the attorney’s lack of discretion by sending out a “vigilante tweet” containing the lawyer’s name and the details of the case he revealed on the phone.

To be clear, I haven’t done this before (although it’s tempting). But others have.

Rather famously, PR superstar Peter Shankman was on train a few years back when a man seated near him pulled out his cell phone and said, “Apologies in advance, I talk a lot.” Shankman sent out a vigilante tweet telling his followers that he was going to live stream his seatmate’s entire conversation—and he did, using Yahoo! Live.

Setting aside the legality or morality of making his seatmate the unwitting star of his own Internet show, it’s another instructive reminder of the dangers of speaking too loudly in public space.

This trend has a less invasive, milder form, as well. As an example, I follow a blogger named Eddie Scarry (@escarry), who writes for the website Fishbowl DC. He tweets a regular series called “Eavesdrop Café,” in which he goes to a local coffee shop, listens in on other people’s conversations, and tweets out their quotes.


Eddie is more respectful than a true “vigilante tweeter,” since he says he would “never tweet out anything that would explicitly reveal the subject of my tweets.” Rather, he says, “It’s simply a type of voyeurism for my followers.” And, as one of his followers, I can tell you that his #EavesDropCafe tweets are oddly compelling.

The bottom line? Remain aware of your surroundings and your volume. There may be someone within earshot who will capitalize on your obliviousness.

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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