I’m excited to host a five-part series called "”The Psychology of Public Speaking.”
The series came about after I read Susan Weinschenk’s latest book, 100 Things Every Presenter Needs To Know About People.
I particularly appreciated Susan’s scientific approach to public speaking. Instead of offering the typical “do this / don’t do that” construct, she deployed her knowledge of social science to offer smart recommendations to readers.
Susan allowed me to select the five lessons that I thought would appeal to readers of this blog most. Here are the five parts:
Part Three: Four Ways To Surprise People During Your Speech
Part Five: Fear of Loss Trumps Anticipation of Gains
About The Author
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She writes a popular blog at her website.
The Legal Stuff
Excerpted from 100 Things Every Presenter Needs to Know About People by Susan Weinschenk, Ph.D.
Copyright © 2012. Used with permission of PearsonEducation, Inc. and New Riders.