July 2012: The Five Worst Video Media Disasters

Written by Brad Phillips @MrMediaTraining on July 31, 2012 – 6:02 am

A politician heckles his disabled opponent.

A killer says his act was “God’s will.”

A journalist implies that Tea Partiers have a connection to mass murder.

Those three things can only mean one thing: It’s time for the five worst video media disasters of July!

5. Congressman Questions Heroism of His Legless Opponent

Republican Illinois Congressman Joe Walsh, who is running for re-election, never served in the U.S. military. His opponent, Democrat Tammy Duckworth, lost both of her legs while co-piloting a Black Hawk helicopter in Iraq.

So what did Walsh do? He criticized her for talking about her military service and questioned whether she was a “real hero.”

 

4. George Zimmerman Says Trayvon Martin’s Killing Was “God’s Plan”

After seeing Jerry Sandusky’s painful television interview with Bob Costas, you would think that George Zimmerman’s lawyers would have thought twice before putting Trayvon Martin’s killer on television. (If you haven’t been following the case, Trayvon Martin was an unarmed African American teenager; Zimmerman was a local “Neighborhood Watch” captain.)

No such luck. When asked by host Sean Hannity whether he had any regrets about the night of Martin’s killing, Zimmerman said he didn’t, adding, “I feel that it was all God’s plan.” 

 

3. President Obama: "You Didn’t Build That.”

The President’s clumsy phrasing of a key line during a recent speech led to criticism from his opponent and a harmful political ad. Here’s what President Obama said:

"If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life. Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you’ve got a business, you didn’t build that. Somebody else made that happen. The Internet didn’t get invented on its own. Government research created the Internet so that all the companies could make money off the Internet."

 

Mitt Romney’s campaign quickly reacted with an ad featuring an outraged entrepreneur reacting to this line: “If you’ve got a business, you didn’t build that. Somebody else made that happen.”

It seems clear to me that the President wasn’t saying that. The “that” in the sentence clearly appears to be modifying roads and bridges, and his meaning appears to be that governments have funded important items (e.g. infrastructure and the Internet) that allow business to thrive.

I expect that conservatives will charge me with “bias” for that conclusion, but I felt differently about the President’s “The private sector is doing fine” quip, for which he deserved criticism – and I said so at the time.

So why am I including this on the list? Because in an age when badly phrased ideas become toxic political ads, politicians (unfortunately) have no margin for error. This wouldn’t have been an issue if he had clarified the subject of his sentence more precisely, saying something such as, “If you’ve got a business, you didn’t build the roads and highways that lead your customers there. The government did.”

2. ABC Reporter Brian Ross Equates Tea Party With Mass Murder

Just hours after the shooting that killed 12 people in Aurora, Colorado, ABC Investigative Reporter Brian Ross went on Good Morning America to share something “significant” that he had learned.

Anchor George Stephanopoulos: “You found something that might be significant.”

Reporter Brian Ross: “There is a Jim Holmes of Aurora, Colorado…on the Colorado Tea Party site as well, talking about him joining the Tea Party last year.”


Two things: First, since when is being in the Tea Party synonymous with mass homicide? Ross seemed to be suggesting that his membership in the Tea Party was somehow revealing. Second, he had the wrong Jim Holmes. Ross later apologized.

1. Mitt Romney’s Rough Start in London

Mitt Romney had hoped to establish his foreign policy bona fides during his first international trip as the presumptive Republican nominee. Instead, he insulted his foreign hosts when asked whether London was ready for their moment in the spotlight.

Instead of offering the diplomatic platitudes one might expect, Governor Romney said, “It’s hard to know just how well it will turn out. There are a few things that were disconcerting.”

In response, British Prime Minister mocked Mr. Romney’s tenure as the head of the Salt Lake City Olympics, saying: “Of course, it’s easier if you hold an Olympic Games in the middle of nowhere.”

Visit NBCNews.com for breaking news, world news, and news about the economy


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Bonus Video 1: Chris Christie Takes “Jersey Shore” Too Literally

While strolling on a Jersey Shore boardwalk, New Jersey Governor Chris Christie got criticized by a man who didn’t like his education policy. Mr. Christie followed the man, shouting, “You’re a real big shot. You’re a real big shot. You’re a real big shot, shooting your mouth off.”

In this video, the Governor looks more like The Situation than the state’s chief executive. And you wonder why New Jersey gets a reputation.

 

Bonus Video 2: San Diego’s 15-Second July 4th Fireworks Show

San Diego’s big fireworks show was supposed to last for 15 minutes. But due to a technical failure, all of the fireworks were launched at the same moment, leading to one of the shortest fireworks displays of all time.

In 30 spectacular seconds, the fireworks show began with the grand finale, ended prematurely, and left thousands of disappointed people wanting more. 

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    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

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    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

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    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

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