Today’s Aurora Shooting: Three Awful Reactions

Written by Brad Phillips @MrMediaTraining on July 20, 2012 – 4:30 pm

As you know by now, a gunman opened fire during a screening of the latest “Batman” movie in Aurora, Colorado early this morning, killing at least 12 people and injuring dozens more.

At least three people reacted in the wrong way to today’s shooting. One was a journalist, another was a politician, and another managed the Twitter feed for a company.

In this video, I describe what went wrong in each of those cases.

My thoughts are with the people of Aurora. As for the rest of us, let’s hug our loved ones a little tighter than usual tonight.

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  • About Mr. Media Training

    The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.

    Brad Phillips is the Founder and Managing Editor of the Mr. Media Training Blog. He is the president of Phillips Media Relations, a media and presentation training firm with offices in NYC and DC.

    Brad Phillips

    Before founding Phillips Media Relations in 2004, Brad worked as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.

    Brad tweets at @MrMediaTraining.

    Christina Mozaffari is the Senior Writer for the Mr. Media Training Blog. She is the Washington, D.C. vice president for Phillips Media Relations.

    Brad Phillips

    Before joining Phillips Media Relations in 2011, Christina worked as a journalist with NBC News, where she produced stories for MSNBC's Hardball with Chris Matthews, NBC Nightly News, and The Today Show.

    Christina tweets at @PMRChristina.

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