Month: March 2012

March 2012: The Five Worst Video Media Disasters

What do sluts, hoodies, and a popular children’s toy have in common?

If you said that they all made it onto March’s month-end media disasters list, you’d be right. (If you came up with any other answer to that question, you’re probably a bit twisted.)

Without any further ado, here are the five worst video media


How Do I Become A Media Trainer?

I recently received a tweet from Heather Harder, a North Carolina college student, who asked: “What should college students interested in media training be doing now to prepare?”

That’s a good question, one I hear not only from college students, but also from other professionals hoping to make a career switch. So in today’s post,


Should You Ban PowerPoint In Your Office?

Should you ban PowerPoint from your company’s internal meetings?

At least one high-profile business executive did. According to Walter Isaacson’s terrific biography of Steve Jobs, the late Apple founder hated PowerPoint and banned it from company meetings:

“’Steve would summon the teams into the boardroom, which seats twenty, and they would come with thirty people


Should We Just Stop Apologizing All The Time?

A public figure says something insensitive.

People get angry about it. They air their discontent on Facebook and tweet their demands for an apology.

The insensitive public figure goes into high gear, drafts a statement, and apologizes for the infraction.

The public moves on, at least until the next time a public figure says something insensitive.


Rick Santorum’s “Bullshit” Moment: Does It Matter?

Republican presidential candidate Rick Santorum took issue with a question from New York Times reporter Jeff Zeleny yesterday while campaigning in Wisconsin, telling him that his question was “bullshit.”

Here’s the video:

It’s rarely a good idea to swear at the media, but in this case, it’s unlikely to hurt Mr. Santorum for at least three


How Answering Media Questions Is Like Playing Football

I often work with media training clients who respond to every question I ask during our mock interviews with unnaturally short, clipped answers.

They’re far from alone – many spokespersons answer the questions they’re asked, but fail to do anything else to advocate for their views. They might offer a five-word answer – not even


Why Mitt Romney’s “Etch A Sketch” Moment Matters

For the past 36 hours, the airwaves have been filled with constant re-airings of the latest gaffe from the Romney campaign – and many pundits are declaring this the worst misstep yet.

The moment occurred when one of Mitt Romney’s top advisors, Eric Fehrnstrom, was interviewed on CNN Wednesday morning. Here’s the exchange:

Question: John Fugelsang:


The One Sentence Most Public Speakers Get Wrong

One of the most important sentences in any speech often comes at the very beginning.

The speaker walks to the lectern, sets down her papers, looks up, and says, “Thank you very much – I’m very excited to be here.”

But the majority of the time, the speaker utters that line without any discernible excitement. They’re saying

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